Icenhower Institute

Real Estate Team Lead Management

Master the systems, standards, and strategies for converting online leads at scale. From setting lead expectations to tracking KPIs, onboarding agents, and building dashboards—this course empowers leaders to drive predictable growth.

Learn Canva for Real Estate Agents: A Beginner’s Guide

Learn Canva for Real Estate Agents: A Beginner’s Guide is a step-by-step course that helps real estate professionals master Canva to create stunning marketing visuals. Perfect for beginners!

Mergers & Acquisitions

Learn how to expand your organization through mergers and acquisitions of real estate brokerages, teams & more.  Learn options for structuring M&A transactions, company valuation methods, due diligence considerations, transition plans, & much more.

Industry Update: Spring/Summer 2025 Real Estate Market Slides & Talking Points

In this Industry Update online course, you'll gain access to spring/summer 2025 real estate market slides and talking points to learn and use with your clients.

Advanced Agent AI Advantage

Agent AI Advantage

A Realtor's guide to AI: this course covers marketing, blogging, facebook ads, video and image creation, networking events, negotiations, listing descriptions, ebooks and more using ChatGPT, Gemini AI, Perplexity AI, and various specialized GPTs.

Increasing Profitability with Entrepreneurship

Go beyond real estate and enter the world of ancillary services. Learn how to partner with vendors and take your business to the next level by leveraging synergistic relationships and growing your profitability at the same time.

Industry Update: 2024 (Q2) Real Estate Market Slides & Talking Points

In this Industry Update online course, you'll gain access to Q2 2024 real estate market slides and talking points to learn and use with your clients.

Leadership Strategies

Broker Leadership

Learn the high-level leadership systems and strategies for real estate brokerage leaders and team leaders alike to develop a systematizedgrowth path and lead your entire organization to success. Also learn how to diversify & scale your organization.

TEAM ONBOARDING - Initial Onboarding for Agents Joining Teams

Team Onboarding teaches the strategies & tactics used by successful real estate organizations to onboard agents joining a team. It offers a proven path to success & includes essential checklists, onboarding procedures, training calendar & materials.

Realtor Events

Learn the proven systems and strategies for hosting client events with the highest impact and best outcome.

Success Mindset

Learn how to shift your mindset, go forward sloppy, and fail forward. Brian Icenhower teaches motivation techniques and trains agents of all backgrounds & skill levels to shift their mindset from "scarcity" to "abundance" & live a more positive life.

Agent Financials

Learn the best practices that all Realtors should implement to effectively manage their financial systems.

New Agent Blueprint

Like all ICC coaching programs, New Agent Blueprint incorporates the strategies and tactics used by successful real estate agents. It offers a proven path to success and includes step-by-step instructions.

Negotiation Skills Training for Realtors

Learn the proven tactics, strategies, and scripts for negotiating on behalf of your clients, with your clients, and with all the vendors you interact with on a daily basis.

ICC Real Estate Conference Summary Replay

If you missed the 2022 ICC real estate conference in Islamorada, Florida, you missed an incredible event where over 500 top-producing real estate agents and teams gathered to mastermind, network, and learn from industry leaders. Here's the replay!

SOI - Building a Referral-Based Sphere of Influence

Learn how to turn your practice into a systematized business built on referrals by tapping into your sphere of influence (SOI).

Guaranteed Offer Program

Learn how to implement the Guaranteed Offer Program as a call to action for sellers and stand out with a value proposition that will grow your real estate business and provide tremendous value to your clients.

SOCIAL MEDIA & DIGITAL MARKETING: Online Masterclass for Agents

Master proven systems and strategies on the most important social media channels for Realtors. Learn how to use digital marketing to increase your brand awareness and grow your real estate business.

Google Local Services Ads for REALTORS® - and Additional Online Lead Sources

Discover how top producing agents use Google Local Service Ads to generate high-quality listing and buyer leads. Also, learn the best practices to maximize your online presence and for converting more leads into clients.

Optimizing Your Facebook Page

If you already have a Facebook Page, that's a great start – but let's take it to the next level. We will teach you how to optimize your Facebook Page in a way that captivates your followers and increases your SEO.

Facebook Retargeting Ads for Real Estate Agents

Gain confidence and know-how to create a good Facebook Retargeting campaign that gives you positive results, engages your audience, increases your sales, and grows your SOI.

GROWTH OPERATIONS SYSTEMS - Systematizing Growth for Teams & Brokerages

GROWTH OPERATIONS SYSTEMS is for those real estate agents wanting to move from a mere real estate practice to a systematized real estate business with the control and mastery of your results.

PIVOT - How Realtors Should Adjust to a Changing Market

How Realtors Pivot in a Real Estate Market Shift - Learn how realtors should change their normal business practices to quickly adapt to a real estate market shift.

COVID-19 for Realtors

Strategies for Realtors to add value to clients & generate business during the COVID-19 coronavirus crisis. Examples of what marketing pieces could look like to get your message out that you can still provide SAFE & EFFECTIVE real estate services.

Business Planning

Do you have your Real Estate Business Plan yet? Have you set your goals for the year? If not you are already behind! Learn how to create your business plan, with customized paths for both SOLO agents (New & Experienced) and Teams.

RECRUIT: Recruiting Real Estate Agents

Learn the ins and outs of not just hiring new agents, but expanding your real estate business the right way with the right people.

PROSPECT: The Real Estate Lead Generation Course

PROSPECT- The Real Estate Lead Generation Manual