Course curriculum

Enrollment includes access to the following course materials for 2 years

  • 1

    Getting Started!

    • Schedule a Coaching Call

    • Stay Connected via our REAL ESTATE AGENT ROUND TABLE Facebook Group

    • Welcome to Realtor Events

  • 2

    Module #1: Realtor Event Contact Plan

    • VIDEO: Realtor Event Contact Plan

    • AUDIO: Realtor Event Contact Plan

    • WORKBOOK: Realtor Event Contact Plan

    • Client Event Contact Plan

  • 3

    Module #2: Realtor Event Target Market

    • VIDEO: Realtor Event Target Market

    • AUDIO: Realtor Event Target Market

    • WORKBOOK: Realtor Event Target Market

    • Script: During Client Appreciation Event #1

    • Script: During Client Appreciation Event #2

  • 4

    Module #3: Eliminate Realtor Event Costs

    • VIDEO: Eliminate Realtor Event Costs

    • WORKBOOK: Eliminate Realtor Event Costs

    • AUDIO: Eliminate Realtor Event Costs

  • 5

    Module #4: Community Events for Realtors

    • VIDEO: Community Events for Realtors

    • WORKBOOK: Community Events for Realtors

    • Community Event Ideas

    • AUDIO: Community Events for Realtors

  • 6

    Module #5: Popular Realtor Event Ideas

    • VIDEO: Popular Realtor Event Ideas

    • WORKBOOK: Popular Realtor Event Ideas

    • Client Events Packet

    • AUDIO: Popular Realtor Event Ideas

What's included

  • Video Training

    In-depth professional video training on every module, presented by the author, Brian Icenhower.

  • Written Modules

    Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.

  • Support

    We provide support for you throughout your training; reach out to our client care team at info@icenhowercoaching.com

  • Listen On-The-Go

    Each of the training videos are also available as audio files that you can listen to on-the go.

  • Action Steps

    At the end of this course, Action Steps are provided, giving you a springboard to start applying what you learned right away.

Immediate Takeaways

  • Download, customize, and use our comprehensive Realtor event marketing plan to maximize the contacts to an agent database leading up to a successful real estate agent client appreciation event.

  • Use our proven Realtor event contact plan designed to maximize contacts and generate a large real estate agent event turnout.

  • Learn high-level real estate event plan strategies for conducting Realtor events that eliminate or minimize event costs for real estate agents.

  • Use our creative ideas for community events for real estate agents looking to give back to their local communities by coming from contribution.

  • Gain access to our Real Estate Event Guide PDF with the most complete list of real estate agent event ideas ever assembled!

Get more out of your client events.

You're not an event planner (and, we don't want you to be.) You'll learn through this course that hosting the most perfect event is not the goal. It's all about the CONTACTS and using your real estate event as an excuse to gain mindshare.

Talk to a coach

If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course!
talk to a real estate coach

Brian Icenhower

Industry Thought Leader / ICC CEO / Course Instructor

I created this Realtor Events course because there is simply no other training out their like this specifically for real estate agents.

This course is a no-nonsence guide to hosting high quality client appreciation events. You'll learn why cost shouldn't be an obstacle. And, you'll also learn the most valuable piece of hosting a client event. (Hint: it's not the event itself!)

Stop trying to become an event planner. Focus on coming from contribution and giving back. 

At ICC, we have developed the resources you need to systematize your client event planning process. We've taken the guesswork out of it, and by following our systems, you'll ensure that you're getting the most out of your event (and spend the least amount of time doing the activities that don't matter.)


No more "winging it."

Do you have a client event strategy?

If your answer is "no," or you aren't sure, then you're in the right place. Up your game and learn how to host 4-6 high quality client events each year by learning the scripts, strategies, and systems that have been proven to work.