Designed for all learning types

  • Video Training

    In-depth professional video training on every module, presented by the author, Brian Icenhower.

  • Written Modules

    Detailed and downloadable written modules with detailed graphics, scripts, and so much more.

  • Audiobook

    Since real estate agents are always on the move, your training must be too. This course provides a professional downloadable audiobook.

  • Become Certified

    Complete this course to become a Certified Neighborhood Expert (CNA) and add the badge to your website, email, or LinkedIn profile and download a certificate.

Course curriculum

  • 1

    Get Started Here!

    • FARM eBook

    • FARM Audiobook

    • Stay Connected via our REAL ESTATE AGENT ROUND TABLE Facebook Group

  • 3

    Module 2: Flyers, mailers, seasonals and updates

    • Module 2: Flyers, mailers, seasonals and updates

    • Flyers, Mailers, Seasonals and Updates

    • Script: Just Sold

    • Script: Just Listed

    • Newsletter Templates by Month

    • Just Sold Flyer and Postcard Templates

    • Just Listed Flyer and Postcard Templates

    • Now Offering Virtual Showings Postcard Template

    • Check-In: Module 2

  • 4

    Module 3: Calling the neighbors & door-knocking

    • Module 3: Calling the neighbours and door-knocking

    • Calling the Neighbors & Door-Knocking

    • Script: Follow-Up for Neighbors

    • Script: Door-Knocking

    • Script: Just Sold

    • Script: Just Listed

  • 5

    Module 4: FSBOs and expired listings

    • Module 4: FSBOs and expired listings

    • For Sale By Owners & Expired Listings

    • Expired Listing Postcard Template

    • Script: FSBO Phone Call

    • Script: Benefits of Listing with an Agent

    • Script: The Watch Analogy

    • Script: Expired Listing #1

    • Script: Expired Listing #2

    • Script: Expired Listing #3

  • 6

    Module 5: Open houses & neighborhood events

    • Module 5: Open houses and neighborhood events

    • Open Houses & Neighborhood Events

    • Script: Promoting Your Open House

    • Script: Scheduling an Open House

    • Script: Open House Security

    • Script: Open House Buyer Conversion

    • Script: When a Neighbor Walks In

    • Client Appreciation Events Packet

    • Open House System Checklist - fillable

    • Open House System Checklist

    • Open House Instagram Posts Template

    • Open House Flyer Template

    • Open House Facebook Posts Template

    • Open House Timeline Graphic

  • 7

    Module 6: Email databases, campaigns and community websites

    • Module 6: Email databases, campaigns and community websites

    • Creating Email Campaigns and Community Websites

    • Email Campaigns

    • Community Websites

    • Search Updates

    • Script: Email Campaigns

  • 8

    Module 7: Farming with social media

    • Module 7: Farming with social media

    • Social Media Farming Methods

    • Real Estate Farming Ideas to Farm an Entire City

    • Script: Facebook Farming

Immediate Takeaways and Course Features

This course includes downloadable assets and resources so you can immediately put what you learn into practice.

  • SCRIPTS that help you know how to talk to your farm. Just Sold Script, Just Listing Script, Follow-Up for Neighbors Script, Door-Knocking Script, FSBO Phone Call Script, Benefits of Listing with an Agent Script, The Watch Analogy Script, Expired Listing Scripts, Promoting Your Open House Script, Scheduling Your Open House Script, Open House Security Script, Open House Buyer Conversion Script, When a Neighbor Walks In Script, Email Campaigns Script, Facebook Farming Script, and more.

  • TOPICS that will help you learn how to farm successfully. Flyers, Mailers, Seasonals, and Updates, How to Door Knock, How to Work with FSBOs and Expireds, How to Host Open Houses and Neighborhood Events, How to Structure a Successful Email Campaign, How to Use Social Media to Farm, and more.

  • OPTIONS for how you learn best. Each module provides a downloadable PDF chapter as well as a featured video of Brian Icenhower, teaching the topic at hand. At the beginning of the course, you are also provided with a full audiobook to listen to. So however you learn best -- we have an option for you!

Talk to a coach

If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course!
talk to a real estate coach

Location, Location, Location

Generate business effectively in a given area and establish yourself as the foremost name in real estate within your chosen neighborhood.

Become the neighborhood real estate expert of choice

Learn the systems that real estate coach Brian Icenhower implements with many of the top producing agents in the world to create steady and predictable sources of commission income from targeted geographic communities. Get the business generation strategies, techniques, scripts and tools to build your real estate geographic farming business from the ground up.

Create steady and predictable sources of commission income from targeted geographic communities.

Brian Icenhower

Instructor


This course will help you learn the strategies and methods top producing real estate agents use to successfully farm neighborhoods to become the community real estate expert of choice. Learn the systems that real estate coach Brian Icenhower implements with many of the top producing agents in the world to create steady and predictable sources of commission income from targeted geographic communities. Get the business generation strategies, techniques, scripts and tools to build your real estate geographic farming business from the ground up.


We know not everyone learns the same way. For that reason, FARM: The Real Estate Agent's Ultimate Guide to Farming Neighborhoods has videos, text modules, and a full audiobook. In addition, the text and audiobook are downloadable so you can keep this information for life, and take it with you wherever you go. 


We know this course will be valuable for your real estate business. 

Reviews

5 star rating

Awesome career starter

Sydney C

The FARM Online Course is the perfect way for an agent who recently passed their exam to get their career started. A ton of great information.

The FARM Online Course is the perfect way for an agent who recently passed their exam to get their career started. A ton of great information.

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5 star rating

Perfect for Solo or New Agents

Steve L

Real Estate Farming provides the foundation for generating business in this industry, and FARM illustrates the most important concepts in a very succinct way...

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Real Estate Farming provides the foundation for generating business in this industry, and FARM illustrates the most important concepts in a very succinct way. Highly recommended for beginner/intermediate agents and teams.

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5 star rating

Provides a great starting point for new agents

Tom V

Wherever our small brokerage adds a new agent, we strongly encourage them to take this online course. Brian makes it incredibly easy to find and get started ...

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Wherever our small brokerage adds a new agent, we strongly encourage them to take this online course. Brian makes it incredibly easy to find and get started with engaging with a real estate farm.

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5 star rating

This course is now Required for all of our agents

Amy F

One of our agents told us they took an online course about Farming, and I decided to check it out myself. My managing partners and I added it to our list of ...

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One of our agents told us they took an online course about Farming, and I decided to check it out myself. My managing partners and I added it to our list of required learning for all our agents, and our agents have averaged a listing appointment within the first month!

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5 star rating

Brian Icenhower knows Farming!

Mark C

The FSBO/Expired Listings Module in FARM alone have dramatically shifted how I approach my farming tactics. I simply follow the provided scripts, and the res...

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The FSBO/Expired Listings Module in FARM alone have dramatically shifted how I approach my farming tactics. I simply follow the provided scripts, and the response rate has been incredible. Brian Icenhower is a great instructor, and I look forward to taking his other courses!

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5 star rating

Changed how I approach Open Houses!

Kesha B

I had no idea how effective an Open House could be before I completed the FARM online course. My latest Open House was incredible: I got several offers from ...

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I had no idea how effective an Open House could be before I completed the FARM online course. My latest Open House was incredible: I got several offers from buyers, and two visitors from the same neighborhood booked listing appointments!

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5 star rating

3 Agents and 7 Listings

Bianca M

Once I completed the FARM Online Course, I immediately shared it with two other agents who had joined our team. It has now become a friendly competition betw...

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Once I completed the FARM Online Course, I immediately shared it with two other agents who had joined our team. It has now become a friendly competition between us, and the three of us have combined for 7 listing agreements in 3 months!

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5 star rating

Results don't lie

Britt C

Within the first three months of completing this course, I started farming in my childhood neighborhood. In just three weeks, I had my first listing appointm...

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Within the first three months of completing this course, I started farming in my childhood neighborhood. In just three weeks, I had my first listing appointment, and at least two other interactions for future business. FARM is an amazing online course, and the results don’t lie!

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5 star rating

Awesome tools and scripts

Jessa M

There are so many great tools provided by this class: scripts, flyer templates, and an audiobook that I listen to in between showings. As a new agent of a hu...

Read More

There are so many great tools provided by this class: scripts, flyer templates, and an audiobook that I listen to in between showings. As a new agent of a huge team, I feel confident that the start to my career will be a great one.

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5 star rating

A must-take course for lead generation

Kyler H

I wish I had taken this course when I first got my real estate license. After a year of referral leads, I decided to take more initiative with my business. F...

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I wish I had taken this course when I first got my real estate license. After a year of referral leads, I decided to take more initiative with my business. FARM showed me the best practices for generating leads, and I managed to land 4 listings in the last six months. This course is Amazing!

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5 star rating

An In-Depth look into Farming

Debra C

This course really goes in-depth into every step of the Farming process. From Door Knocking and Expireds to FSBO’s and community events, there is something f...

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This course really goes in-depth into every step of the Farming process. From Door Knocking and Expireds to FSBO’s and community events, there is something for every real estate agent to learn from FARM.

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