Designed for all learning types

  • Video Training

    In-depth professional video training on every module, presented by the author, Brian Icenhower.

  • Written Modules

    Detailed and downloadable written modules with detailed graphics, scripts, and so much more.

  • Audiobook

    Since real estate agents are always on the move, your training must be too. This course provides a professional downloadable audiobook.

  • Become Certified

    Complete this course to become a Certified Neighborhood Expert (CNA) and add the badge to your website, email, or LinkedIn profile and download a certificate.

Course curriculum

Enrollment includes access to the following course materials for 6 months

    1. Schedule a Coaching Call

    2. FARM eBook

    3. FARM Audiobook

    4. FARM Instructor's Manual

    5. Stay Connected via our REAL ESTATE AGENT ROUND TABLE Facebook Group

    1. Module 1: Introduction to farming

      FREE PREVIEW

    2. How to Select Your Farm

      FREE PREVIEW

    3. Module 1 - Selecting Your Farm - Workbook

    4. Module 1 - Selecting Your Farm - Presentation Outline

    5. Module 1 - Selecting Your Farm - Presentation

    1. Module 2: Flyers, Mailers, Seasonals and Updates

    2. Flyers, Mailers, Seasonals and Updates

    3. Module 2 - Flyers, Mailers, Seasonals, & Updates - Workbook

    4. Module 2 - Flyers, Mailers, Seasonals, & Updates - Presentation Outline

    5. Module 2 - Flyers, Mailers, Seasonals, & Updates - Presentation

    6. Script: Just Sold

    7. Script: Just Listed

    8. Newsletter Templates by Month

    9. Just Sold Flyer and Postcard Templates

    10. Just Listed Flyer and Postcard Templates

    11. Now Offering Virtual Showings Postcard Template

    12. Direct Mail Marketing Companies

    13. Check-In: Module 2

    1. Module 3: Calling the Neighbours and Door-Knocking

    2. Calling the Neighbors & Door-Knocking

    3. Module 3 - Calling the Neighbors & Door-Knocking - Workbook

    4. Module 3 - Calling the Neighbors & Door-Knocking - Presentation Outline

    5. Module 3 - Calling the Neighbors & Door-Knocking - Presentation

    6. Script: Follow-Up for Neighbors

    7. Script: Door-Knocking

    8. Script: Just Sold

    9. Script: Just Listed

    1. Module 4: FSBOs and Expired Listings

    2. For Sale By Owners & Expired Listings

    3. Module 4 - FSBOs & Expired Listings - Workbook

    4. Module 4 - FSBOs & Expired Listings - Presentation Outline

    5. Module 4 - FSBOs & Expired Listings - Presentation

    6. Expired Listing Postcard Template

    7. Script: FSBO Phone Call

    8. Script: Benefits of Listing with an Agent

    9. Script: The Watch Analogy

    10. Script: Expired Listing #1

    11. Script: Expired Listing #2

    12. Script: Expired Listing #3

    1. Module 5: Open Houses and Neighborhood Events

    2. Open Houses & Neighborhood Events

    3. Module 5 - Open Houses & Neighborhood Events - Workbook

    4. Module 5 - Open Houses & Neighborhood Events - Presentation Outline

    5. Module 5 - Open Houses & Neighborhood Events - Presentation

    6. Script: Promoting Your Open House

    7. Script: Scheduling an Open House

    8. Script: Open House Security

    9. Script: Open House Buyer Conversion

    10. Script: When a Neighbor Walks In

    11. Client Appreciation Events Packet

    12. Open House System Checklist - fillable

    13. Open House System Checklist

    14. Open House Instagram Posts Template

    15. Open House Flyer Template

    16. Open House Facebook Posts Template

    17. Open House Timeline Graphic

    18. Luxury Open House Ideas

About this course

  • $299.00
  • 81 lessons
  • 4 hours of video content

Immediate Takeaways and Course Features

This course includes downloadable assets and resources so you can immediately put what you learn into practice.

  • SCRIPTS that help you know how to talk to your farm. Just Sold Script, Just Listing Script, Follow-Up for Neighbors Script, Door-Knocking Script, FSBO Phone Call Script, Benefits of Listing with an Agent Script, The Watch Analogy Script, Expired Listing Scripts, Promoting Your Open House Script, Scheduling Your Open House Script, Open House Security Script, Open House Buyer Conversion Script, When a Neighbor Walks In Script, Email Campaigns Script, Facebook Farming Script, and more.

  • TOPICS that will help you learn how to farm successfully. Flyers, Mailers, Seasonals, and Updates, How to Door Knock, How to Work with FSBOs and Expireds, How to Host Open Houses and Neighborhood Events, How to Structure a Successful Email Campaign, How to Use Social Media to Farm, and more.

  • OPTIONS for how you learn best. Each module provides a downloadable PDF chapter as well as a featured video of Brian Icenhower, teaching the topic at hand. At the beginning of the course, you are also provided with a full audiobook to listen to. So however you learn best -- we have an option for you!

Talk to a coach

If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course!
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talk to a real estate coach

Location, Location, Location

Generate business effectively in a given area and establish yourself as the foremost name in real estate within your chosen neighborhood.

Get started now

Become the neighborhood real estate expert of choice

Learn the systems that real estate coach Brian Icenhower implements with many of the top producing agents in the world to create steady and predictable sources of commission income from targeted geographic communities. Get the business generation strategies, techniques, scripts and tools to build your real estate geographic farming business from the ground up.
Enroll now

Create steady and predictable sources of commission income from targeted geographic communities.

Brian Icenhower

Instructor


This course will help you learn the strategies and methods top producing real estate agents use to successfully farm neighborhoods to become the community real estate expert of choice. Learn the systems that real estate coach Brian Icenhower implements with many of the top producing agents in the world to create steady and predictable sources of commission income from targeted geographic communities. Get the business generation strategies, techniques, scripts and tools to build your real estate geographic farming business from the ground up.


We know not everyone learns the same way. For that reason, FARM: The Real Estate Agent's Ultimate Guide to Farming Neighborhoods has videos, text modules, and a full audiobook. In addition, the text and audiobook are downloadable so you can keep this information for life, and take it with you wherever you go. 


We know this course will be valuable for your real estate business. 

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