FARM: The Real Estate Agent's Ultimate Guide to Farming Neighborhoods
Create steady and predictable sources of commission income from targeted geographic communities.
Course curriculum
Enrollment includes access to the following course materials for 6 months
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Schedule a Coaching Call
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FARM eBook
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FARM Audiobook
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Stay Connected via our REAL ESTATE AGENT ROUND TABLE Facebook Group
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Module 2: Flyers, Mailers, Seasonals and Updates
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Flyers, Mailers, Seasonals and Updates
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Script: Just Sold
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Script: Just Listed
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Newsletter Templates by Month
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Just Sold Flyer and Postcard Templates
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Just Listed Flyer and Postcard Templates
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Now Offering Virtual Showings Postcard Template
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Direct Mail Marketing Companies
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Check-In: Module 2
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Module 3: Calling the Neighbours and Door-Knocking
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Calling the Neighbors & Door-Knocking
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Script: Follow-Up for Neighbors
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Script: Door-Knocking
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Script: Just Sold
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Script: Just Listed
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Module 4: FSBOs and Expired Listings
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For Sale By Owners & Expired Listings
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Expired Listing Postcard Template
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Script: FSBO Phone Call
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Script: Benefits of Listing with an Agent
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Script: The Watch Analogy
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Script: Expired Listing #1
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Script: Expired Listing #2
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Script: Expired Listing #3
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Module 5: Open Houses and Neighborhood Events
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Open Houses & Neighborhood Events
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Script: Promoting Your Open House
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Script: Scheduling an Open House
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Script: Open House Security
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Script: Open House Buyer Conversion
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Script: When a Neighbor Walks In
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Client Appreciation Events Packet
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Open House System Checklist - fillable
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Open House System Checklist
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Open House Instagram Posts Template
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Open House Flyer Template
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Open House Facebook Posts Template
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Open House Timeline Graphic
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Luxury Open House Ideas
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About this course
- $199.00
- 58 lessons
- 3.5 hours of video content
Immediate Takeaways and Course Features
This course includes downloadable assets and resources so you can immediately put what you learn into practice.
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SCRIPTS that help you know how to talk to your farm. Just Sold Script, Just Listing Script, Follow-Up for Neighbors Script, Door-Knocking Script, FSBO Phone Call Script, Benefits of Listing with an Agent Script, The Watch Analogy Script, Expired Listing Scripts, Promoting Your Open House Script, Scheduling Your Open House Script, Open House Security Script, Open House Buyer Conversion Script, When a Neighbor Walks In Script, Email Campaigns Script, Facebook Farming Script, and more.
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TOPICS that will help you learn how to farm successfully. Flyers, Mailers, Seasonals, and Updates, How to Door Knock, How to Work with FSBOs and Expireds, How to Host Open Houses and Neighborhood Events, How to Structure a Successful Email Campaign, How to Use Social Media to Farm, and more.
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OPTIONS for how you learn best. Each module provides a downloadable PDF chapter as well as a featured video of Brian Icenhower, teaching the topic at hand. At the beginning of the course, you are also provided with a full audiobook to listen to. So however you learn best -- we have an option for you!
Talk to a coach
If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course!
Become the neighborhood real estate expert of choice
Learn the systems that real estate coach Brian Icenhower implements with many of the top producing agents in the world to create steady and predictable sources of commission income from targeted geographic communities. Get the business generation strategies, techniques, scripts and tools to build your real estate geographic farming business from the ground up.
Create steady and predictable sources of commission income from targeted geographic communities.
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Start Today
$199.00
Get Started Now
Brian Icenhower
Instructor
This course will help you learn the strategies and methods top producing real estate agents use to successfully farm neighborhoods to become the community real estate expert of choice. Learn the systems that real estate coach Brian Icenhower implements with many of the top producing agents in the world to create steady and predictable sources of commission income from targeted geographic communities. Get the business generation strategies, techniques, scripts and tools to build your real estate geographic farming business from the ground up.
We know not everyone learns the same way. For that reason, FARM: The Real Estate Agent's Ultimate Guide to Farming Neighborhoods has videos, text modules, and a full audiobook. In addition, the text and audiobook are downloadable so you can keep this information for life, and take it with you wherever you go.
We know this course will be valuable for your real estate business.
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Reviews
Awesome career starter
Sydney C
The FARM Online Course is the perfect way for an agent who recently passed their exam to get their career started. A ton of great information.
The FARM Online Course is the perfect way for an agent who recently passed their exam to get their career started. A ton of great information.
Read LessPerfect for Solo or New Agents
Steve L
Real Estate Farming provides the foundation for generating business in this industry, and FARM illustrates the most important concepts in a very succinct way...
Read MoreReal Estate Farming provides the foundation for generating business in this industry, and FARM illustrates the most important concepts in a very succinct way. Highly recommended for beginner/intermediate agents and teams.
Read LessProvides a great starting point for new agents
Tom V
Wherever our small brokerage adds a new agent, we strongly encourage them to take this online course. Brian makes it incredibly easy to find and get started ...
Read MoreWherever our small brokerage adds a new agent, we strongly encourage them to take this online course. Brian makes it incredibly easy to find and get started with engaging with a real estate farm.
Read LessThis course is now Required for all of our agents
Amy F
One of our agents told us they took an online course about Farming, and I decided to check it out myself. My managing partners and I added it to our list of ...
Read MoreOne of our agents told us they took an online course about Farming, and I decided to check it out myself. My managing partners and I added it to our list of required learning for all our agents, and our agents have averaged a listing appointment within the first month!
Read LessBrian Icenhower knows Farming!
Mark C
The FSBO/Expired Listings Module in FARM alone have dramatically shifted how I approach my farming tactics. I simply follow the provided scripts, and the res...
Read MoreThe FSBO/Expired Listings Module in FARM alone have dramatically shifted how I approach my farming tactics. I simply follow the provided scripts, and the response rate has been incredible. Brian Icenhower is a great instructor, and I look forward to taking his other courses!
Read LessChanged how I approach Open Houses!
Kesha B
I had no idea how effective an Open House could be before I completed the FARM online course. My latest Open House was incredible: I got several offers from ...
Read MoreI had no idea how effective an Open House could be before I completed the FARM online course. My latest Open House was incredible: I got several offers from buyers, and two visitors from the same neighborhood booked listing appointments!
Read Less3 Agents and 7 Listings
Bianca M
Once I completed the FARM Online Course, I immediately shared it with two other agents who had joined our team. It has now become a friendly competition betw...
Read MoreOnce I completed the FARM Online Course, I immediately shared it with two other agents who had joined our team. It has now become a friendly competition between us, and the three of us have combined for 7 listing agreements in 3 months!
Read LessResults don't lie
Britt C
Within the first three months of completing this course, I started farming in my childhood neighborhood. In just three weeks, I had my first listing appointm...
Read MoreWithin the first three months of completing this course, I started farming in my childhood neighborhood. In just three weeks, I had my first listing appointment, and at least two other interactions for future business. FARM is an amazing online course, and the results don’t lie!
Read LessAwesome tools and scripts
Jessa M
There are so many great tools provided by this class: scripts, flyer templates, and an audiobook that I listen to in between showings. As a new agent of a hu...
Read MoreThere are so many great tools provided by this class: scripts, flyer templates, and an audiobook that I listen to in between showings. As a new agent of a huge team, I feel confident that the start to my career will be a great one.
Read LessA must-take course for lead generation
Kyler H
I wish I had taken this course when I first got my real estate license. After a year of referral leads, I decided to take more initiative with my business. F...
Read MoreI wish I had taken this course when I first got my real estate license. After a year of referral leads, I decided to take more initiative with my business. FARM showed me the best practices for generating leads, and I managed to land 4 listings in the last six months. This course is Amazing!
Read LessAn In-Depth look into Farming
Debra C
This course really goes in-depth into every step of the Farming process. From Door Knocking and Expireds to FSBO’s and community events, there is something f...
Read MoreThis course really goes in-depth into every step of the Farming process. From Door Knocking and Expireds to FSBO’s and community events, there is something for every real estate agent to learn from FARM.
Read Less