Designed for all learning types

  • Video Training

    In-depth professional video training on every module, presented by the author, Brian Icenhower.

  • Written Modules

    Detailed and downloadable written modules with detailed graphics, scripts, and so much more.

  • Audiobook

    Since real estate agents are always on the move, your training must be too. This course provides a professional downloadable audiobook.

  • Become Certified

    Complete this course to become a Certified Neighborhood Expert (CNA) and add the badge to your website, email, or LinkedIn profile and download a certificate.

Course curriculum

  • 1

    Get Started Here!

    • FARM eBook

    • FARM Audiobook

    • Stay Connected via our REAL ESTATE AGENT ROUND TABLE Facebook Group

  • 3

    Module 2: Flyers, mailers, seasonals and updates

    • Module 2: Flyers, mailers, seasonals and updates

    • Flyers, Mailers, Seasonals and Updates

    • Script: Just Sold

    • Script: Just Listed

    • Newsletter Templates by Month

    • Just Sold Flyer and Postcard Templates

    • Just Listed Flyer and Postcard Templates

    • Now Offering Virtual Showings Postcard Template

    • Check-In: Module 2

  • 4

    Module 3: Calling the neighbors & door-knocking

    • Module 3: Calling the neighbours and door-knocking

    • Calling the Neighbors & Door-Knocking

    • Script: Follow-Up for Neighbors

    • Script: Door-Knocking

    • Script: Just Sold

    • Script: Just Listed

  • 5

    Module 4: FSBOs and expired listings

    • Module 4: FSBOs and expired listings

    • For Sale By Owners & Expired Listings

    • Expired Listing Postcard Template

    • Script: FSBO Phone Call

    • Script: Benefits of Listing with an Agent

    • Script: The Watch Analogy

    • Script: Expired Listing #1

    • Script: Expired Listing #2

    • Script: Expired Listing #3

  • 6

    Module 5: Open houses & neighborhood events

    • Module 5: Open houses and neighborhood events

    • Open Houses & Neighborhood Events

    • Script: Promoting Your Open House

    • Script: Scheduling an Open House

    • Script: Open House Security

    • Script: Open House Buyer Conversion

    • Script: When a Neighbor Walks In

    • Client Appreciation Events Packet

    • Open House System Checklist - fillable

    • Open House System Checklist

    • Open House Instagram Posts Template

    • Open House Flyer Template

    • Open House Facebook Posts Template

    • Open House Timeline Graphic

  • 7

    Module 6: Email databases, campaigns and community websites

    • Module 6: Email databases, campaigns and community websites

    • Creating Email Campaigns and Community Websites

    • Email Campaigns

    • Community Websites

    • Search Updates

    • Script: Email Campaigns

  • 8

    Module 7: Farming with social media

    • Module 7: Farming with social media

    • Social Media Farming Methods

    • Real Estate Farming Ideas to Farm an Entire City

    • Script: Facebook Farming

Immediate Takeaways and Course Features

This course includes downloadable assets and resources so you can immediately put what you learn into practice.

  • SCRIPTS that help you know how to talk to your farm. Just Sold Script, Just Listing Script, Follow-Up for Neighbors Script, Door-Knocking Script, FSBO Phone Call Script, Benefits of Listing with an Agent Script, The Watch Analogy Script, Expired Listing Scripts, Promoting Your Open House Script, Scheduling Your Open House Script, Open House Security Script, Open House Buyer Conversion Script, When a Neighbor Walks In Script, Email Campaigns Script, Facebook Farming Script, and more.

  • TOPICS that will help you learn how to farm successfully. Flyers, Mailers, Seasonals, and Updates, How to Door Knock, How to Work with FSBOs and Expireds, How to Host Open Houses and Neighborhood Events, How to Structure a Successful Email Campaign, How to Use Social Media to Farm, and more.

  • OPTIONS for how you learn best. Each module provides a downloadable PDF chapter as well as a featured video of Brian Icenhower, teaching the topic at hand. At the beginning of the course, you are also provided with a full audiobook to listen to. So however you learn best -- we have an option for you!

Talk to a coach

If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course!
talk to a real estate coach

Location, Location, Location

Generate business effectively in a given area and establish yourself as the foremost name in real estate within your chosen neighborhood.

Become the neighborhood real estate expert of choice

Learn the systems that real estate coach Brian Icenhower implements with many of the top producing agents in the world to create steady and predictable sources of commission income from targeted geographic communities. Get the business generation strategies, techniques, scripts and tools to build your real estate geographic farming business from the ground up.

Create steady and predictable sources of commission income from targeted geographic communities.

Brian Icenhower

Instructor


This course will help you learn the strategies and methods top producing real estate agents use to successfully farm neighborhoods to become the community real estate expert of choice. Learn the systems that real estate coach Brian Icenhower implements with many of the top producing agents in the world to create steady and predictable sources of commission income from targeted geographic communities. Get the business generation strategies, techniques, scripts and tools to build your real estate geographic farming business from the ground up.


We know not everyone learns the same way. For that reason, FARM: The Real Estate Agent's Ultimate Guide to Farming Neighborhoods has videos, text modules, and a full audiobook. In addition, the text and audiobook are downloadable so you can keep this information for life, and take it with you wherever you go. 


We know this course will be valuable for your real estate business.