Designed for All Learning Types

  • Video Training

    In-depth professional video training on every module, presented by the author, Brian Icenhower

  • Written Modules

    Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more

  • Complete eBook

    Download and keep the eBook and BONUS Script Book, complete with every conversation model you'll learn in this course right at your fingertips.

Course curriculum

Enrollment includes access to the following course materials for 6 months

    1. Schedule a Coaching Call

    2. PROSPECT eBook

    3. PROSPECT Script Book

    4. PROSPECT Audiobook

    5. Stay Connected via our REAL ESTATE AGENT ROUND TABLE Facebook Group

    1. Module 1: The only prospecting plan you'll ever need

      FREE PREVIEW

    2. Prospecting Principles

      FREE PREVIEW

    3. Sample Proposed Work Schedule

      FREE PREVIEW

    4. Proposed Work Schedule (Fillable)

      FREE PREVIEW

    5. Graphic: The Big 3 of Prospecting Success

      FREE PREVIEW

    6. Graphic: Meeting of the Minds

      FREE PREVIEW

    7. Graphic: Organized Sales Process Flowchart

      FREE PREVIEW

    8. Graphic: Ready? Willing? Able?

      FREE PREVIEW

    9. Graphic: 6 Things "No" Means

      FREE PREVIEW

    10. Graphic: 10 Habits to Improve Positive Energy

      FREE PREVIEW

    11. Quiz: Attitudinal Energy Levels

    1. Module 2: Making presentations with scripts

    2. Prospecting Scripts

    3. Script: Asking for Referrals

    4. Script: Expired Listings - Phone & Voicemail

    5. Script: Expired Listings - Objection Handlers

    6. Script: FSBOs - 3 Questions

    7. Script: Circle Prospecting - Just Listed

    8. Script: Circle Prospecting - Just Sold

    9. Script: Objection Handlers

    10. Notice of Default Prospecting Script

    11. Seller Questionnaire & Lead Form (Fillable)

    12. Buyer Questionnaire & Lead Sheet (Fillable)

    13. Graphic: Organized Sales Process Flowchart

    1. Module 3: Your sphere of influence

    2. Prospecting for SOI

    3. Who Do You Know?

    4. Follow-Up Script Pattern

    5. The Rule of 7 Touches

    6. SOI Contact Schedule (Fillable)

    7. Script: Asking Existing Clients for Referrals

    8. Script: We Need Listings in a Hot Market

    9. Script: Update Database

    10. Script: Update Database & Ask for Referral

    11. Script: Past Client Follow-Up

    12. Script: Contacting Neglected Past Clients

    13. Script: Neighborhood Auto Email Drip

    1. Module 4: Expired listings

    2. Prospecting for Expired & Cancelled Listings

    3. Expired Listing Call Log (Fillable)

    4. Daily Contact Log (Fillable)

    5. Objection Handling & Validation

    6. Sample Weekly Calendar

    7. Graphic: Organized Sales Process Flowchart

    8. Script: Pre-Qualification

    9. Script: Expired Listings - Phone & Voicemail

    10. Script: Expired Listings 1

    11. Script: Expired Listings 2

    12. Script: Expired Listings - Objection Handlers

    13. Expired Follow-Up Plan

    1. Module 5: Prospecting through Open Houses

    2. Prospecting for Open Houses

    3. Next-Level Contact Plan

    4. Open House Prospecting Activities

    5. Open House Feedback Form (Printable)

    6. Positive Need Affirmation Sandwich (Fillable)

    7. Script: Buyer MLS Listing Alert

    8. Script: Seller Lead Auto Email Drip

    9. Script: Open House Neighbor Invitation

    10. Script: Open House Pre-Listing Appointment

    11. Script: Open House Circle Prospecting

    12. Script: Scheduling an Open House

    13. Script: Open House Guest List

    14. Script: Follow-Up for Neighbors/Leads

    15. Graphic: Open House Timeline

    16. Luxury Open House Ideas

About this course

  • $299.00
  • 151 lessons
  • 9 hours of video content

Immediate Takeaways and Course Features

This course includes downloadable assets so you can immediately put what you learn into practice. As with all of our ICC Online Courses, helpful features like quizzes and action items at the end of each module are built-in to help keep you on track with your learning.

  • SCRIPTS to reach all kinds of prospects. Complete Prospect Script Book, Asking for Referrals Script, Expired Listings Script, Objection Handling Scripts, FSBO Scripts, Circle Prospecting Scripts, and more

  • FORMS AND LISTS to streamline prospecting processes. Proposed Work Schedule Example and Fillable Form, Seller Questionnaire and Lead Sheet Fillable Form, Buyer Questionnaire and Lead Sheet Fillable Form, Open House Feedback Form, Sample Property Preview Checklistand more

  • TEMPLATES action plans, and logs to set you on the path to success. Expireds Follow Up Plan, Next Level Contact Plan, Lead Tracking Sheets, SWOT Companion Worksheet, SMART Action Plan, and more

  • HELPFUL GRAPHICS to illustrate processes and strategies. 4-Step Property Preview Strategy, Organized Sales Process Flowchart, 10 Habits to Improve Positive Energy, The Rule of 7 Touches, and more

  • TIME MANAGEMENT TOOLS - Goal and Milestone Exercise, Goal and Milestone Tracker, 4-Week Schedule, End of Week Debrief, Lead Tracking Sheet, Personalized Schedule, and more

  • OPTIONS for how you learn best. Each module provides a downloadable PDF chapter as well as a featured video of Brian Icenhower, teaching the topic at hand. At the beginning of the course, you are also provided with a full audiobook to listen to. So however you learn best -- we have an option for you!

Everything you need to grow and be successful in your real estate business

“An investment in knowledge pays the best interest.” -Benjamin Franklin

Enroll now

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Reviews

Get more leads, more listings, and more sales

Whether you just obtained your real estate license or you're ready to breathe new life into your existing real estate practice, this course is a must. Here you'll learn the strategies for success and be given the practical tools you need to immediately put your learning into action.
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Brian Icenhower

Instructor

Do you have a need for leads? Are you struggling to strike the right balance between new and existing business in your day-to-day? Are you trying your best to get new listings, but can't figure out why it isn't working? Or are you just trying to polish your habits a little more? 


Either way, you're in the right place!


The PROSPECT online course is for real estate agents who want to learn the skill set that is prospecting. That's right -- prospecting is a developed skill, and it doesn't rely on any kind of innate talent. It's extremely common to struggle with it at the beginning, but this course is here to show you that you can learn the principles and tactics necessary to start prospecting like a pro. With fifteen text-and-video modules packed with tips and resources, as well as a full book of scripts and plenty of fillable tracking tools that are yours to use, the course will teach you everything you need to know to take your prospecting skills to the next level. 


You'll learn to avoid common pitfalls, make connections the right way with the right people, and make the most of every opportunity to generate leads. You'll find out new ways to keep yourself on track and accountable and find out how much time and effort you need to put into your prospecting tasks each day in order to see a serious impact on your bottom line, without sacrificing your work-life balance.


The complete eBook is available to download, as are all of the resources in each module. This course includes everything you need to upgrade your prospecting performance; what are you waiting for?

Get Certified

Become a Certified Prospecting Specialist (CPS) by completing this course. Add the badge to your website or LinkedIn profile, and download the certificate.

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