Designed for All Learning Types

  • Video Training

    In-depth professional video training on every module, presented by the author, Brian Icenhower

  • Written Modules

    Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more

  • Complete eBook

    Download and keep the eBook and BONUS Script Book, complete with every conversation model you'll learn in this course right at your fingertips.

Course curriculum

  • 1
    Get Started Here!
  • 3
    Module 2: Making Presentations With Scripts
    • Module 2: Making presentations with scripts
    • Prospecting Scripts
    • Script: Asking for Referrals
    • Script: Expired Listings - Phone & Voicemail
    • Script: Expired Listings - Objection Handlers
    • Script: FSBOs - 3 Questions
    • Script: Circle Prospecting - Just Listed
    • Script: Circle Prospecting - Just Sold
    • Script: Objection Handlers
    • Seller Questionnaire & Lead Form (Fillable)
    • Buyer Questionnaire & Lead Sheet (Fillable)
    • Graphic: Organized Sales Process Flowchart
  • 4
    Module 3: Your Sphere of Influence
    • Module 3: Your sphere of influence
    • Prospecting for SOI
    • Who Do You Know?
    • Follow-Up Script Pattern
    • The Rule of 7 Touches
    • SOI Contact Schedule (Fillable)
    • Script: Asking Existing Clients for Referrals
    • Script: We Need Listings in a Hot Market
    • Script: Update Database
    • Script: Update Database & Ask for Referral
    • Script: Past Client Follow-Up
    • Script: Contacting Neglected Past Clients
    • Script: Neighborhood Auto Email Drip
  • 5
    Module 4: Expired Listings
    • Module 4: Expired listings
    • Prospecting for Expired & Cancelled Listings
    • Expired Listing Call Log (Fillable)
    • Daily Contact Log (Fillable)
    • Objection Handling & Validation
    • Sample Weekly Calendar
    • Graphic: Organized Sales Process Flowchart
    • Script: Pre-Qualification
    • Script: Expired Listings - Phone & Voicemail
    • Script: Expired Listings 1
    • Script: Expired Listings 2
    • Script: Expired Listings - Objection Handlers
  • 6
    Module 5: Prospecting Through Open Houses
    • Module 5: Prospecting through open houses
    • Prospecting for Open Houses
    • Next-Level Contact Plan
    • Open House Prospecting Activities
    • Open House Feedback Form (Printable)
    • Positive Need Affirmation Sandwich (Fillable)
    • Script: Buyer MLS Listing Alert
    • Script: Seller Lead Auto Email Drip
    • Script: Open House Neighbor Invitation
    • Script: Open House Pre-Listing Appointment
    • Script: Open House Circle Prospecting
    • Script: Scheduling an Open House
    • Script: Open House Guest List
    • Script: Follow-Up for Neighbors/Leads
    • Graphic: Open House Timeline
  • 7
    Module 6: Property Previews
    • Module 6: Property previews
    • Prospecting By Previewing
    • Graphic: 4-Step Property Preview Strategy
    • Sample Property Preview Checklist
    • Door-Knocking Note Log (Fillable)
    • Lead-Tracking Sheet (Fillable)
    • Script: Property Preview - Door-Knocking
    • Script: Turnover Rate
  • 8
    Module 7: Time Management
    • Module 7: Time management
    • Prospecting Planning
    • Goal & Milestone Exercise (Fillable)
    • Goal & Milestone Tracker (Fillable)
    • Daily SOI Contact Form (Fillable)
    • 4-Week Schedule (Printable)
    • End-of-Week Debrief (Fillable)
    • One Day, 20 Contacts (Fillable)
    • Ways to Make Habits Stick
    • Lead-Tracking Sheet (Printable)
    • Personalized Schedule (Printable)
    • Prospecting Accountability Chart (Printable)
    • Sample ICC Year-to-Date Check-Up Form
    • Graphic: The Eisenhower Decision Matrix
    • Sample Weekly Calendar
  • 9
    Module 8: Securing the FSBO Listing
    • Module 8: Securing the FSBO listing
    • Prospecting for FSBOs
    • FSBO Contact Sheet
    • Script: 3 FSBO Questions
    • Script: FSBO Phone Questions
    • Script: FSBO Prospecting
    • Script: Increased Net Profit
    • Script: The Rolex Analogy
  • 10
    Module 9: Circle Prospecting
    • Module 9: Circle prospecting
    • Prospecting by Radius
    • Daily SOI Contact Form (Fillable)
    • Script: Circle Prospecting - Just Listed
    • Script: Circle Prospecting - Just Sold
    • Script: Circle Prospecting - Hot Real Estate Market
    • Script: Circle Prospecting - Open House
  • 11
    Module 10: Your Prospecting Arena
    • Module 10: Your prospecting arena
    • Prospecting Arena (or Area)
  • 12
    Module 11: Mindset
    • Module 11: Mindset
    • Prospecting with a Positive Perspective
    • Graphic: SWOT
    • Graphic: The Gandhi Circle
    • SWOT Companion Worksheet (Fillable)
    • SMART Action Plan (Fillable)
  • 13
    Module 12: The Art of Closing
    • Module 12: The art of closing
    • Prospecting & Closing
    • Graphic: Organized Sales Process Flowchart
    • Graphic: Always Be Closing
    • Script: Exclusive Buyer Agency Agreement
    • Script: MLS Conversion
    • Script: Lender Appointment
    • Which closer are you?
    • Closing Scenarios Worksheet (Fillable)
    • Closing Style Gallery
    • Clarify, Qualify, Close
  • 14
    Module 13: Tracking Truth in Numbers
    • Module 13: Tracking truth in numbers
    • Prospecting Tracking Tools
    • Daily SOI Contact Form (Printable)
    • One Day, 20 Contacts (Printable)
    • Lead Tracking Sheet (Printable)
    • Buyer Questionnaire & Lead Form (Printable)
    • Seller Questionnaire & Lead Form (Printable)
    • Sample Buyer Inventory
    • Sample Listing Inventory
    • Sample Pending Inventory Pipeline
    • WIG: Wildly Important Goals (Fillable)
    • Production Ratio Planner (Fillable)
  • 15
    Module 14: Holding Yourself Accountable
    • Module 14: Holding yourself accountable
    • Prospecting Accountability for Productivity
    • Graphic: 12 Characteristics of Accountability
  • 16
    Module 15: Next-Level Commitment
    • Module 15: Next-level commitment
    • Prospecting at the Next Level
    • Skillset Ranking Assessment (Fillable)
    • Systems Process Procedure (Fillable)
    • Pulled Planning - Goal-Setting (Fillable)

Everything you need to grow and be successful in your real estate business

“An investment in knowledge pays the best interest.” -Benjamin Franklin

$269 for Success

Includes Downloadables

Immediately apply what you learned with our downloadable assets.

  • Scripts to reach all kinds of prospects

  • Schedules and trackers to monitor your initiatives

  • Lead sheets, action plans, and logs to set you on the path to success

Get more leads, more listings, and more sales

Whether you just obtained your real estate license or you're ready to breathe new life into your existing real estate practice, this course is a must. Here you'll learn the strategies for success and be given the practical tools you need to immediately put your learning into action.
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Become a Certified Prospecting Specialist (CPS) by completing this course. Add the badge to your website or LinkedIn profile, and download the certificate.

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