If your organization isn't growing, then it is dying. Discover Brian Icenhower's powerful and proven strategies and practices, as outlined in his best-selling book, "FIVE: Components of Organizational Growth."

Designed for all learning types

  • Video Training

    In-depth professional video training on every module, presented by the author, Brian Icenhower.

  • Written Modules

    Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more

  • Audiobook

    Since real estate agents are always on the move, your training must be too. This course provides a professional downloadable audiobook.

Course curriculum

Enrollment includes access to the following course materials for 6 months

    1. Schedule a Coaching Call

    2. Introduction to GROWTH OPERATIONS SYSTEMS - Systemizing Growth for Teams & Brokerages

    3. FIVE ebook

    4. FIVE Audiobook

    5. Stay Connected via our REAL ESTATE AGENT ROUND TABLE Facebook Group

    1. Component 1: Devise A Viral Goal

    2. Component 1: Devise a Viral Goal Video

    3. SMART Goals Fillable Form

    4. FIVE (Chapter Summaries)

    5. FIVE (Spark & Stoke Conversation)

    6. Component 1 Quiz

    1. Component 2: Focus On Activities First

    2. Component 2: Focus On Activities First Video

    3. Component 2 Quiz

    1. Component 3: Cultivate Personal Responsibility With Public Accountability

    2. Component 3: Cultivate Personal Responsibility With Public Accountability Video

    3. Prospecting Accountability Chart Fillable Form

    4. Component 3 Quiz

    1. Component 4: Drive Growth With A Dashboard

    2. Component 4: Drive Growth With A Dashboard Video

    3. Sample Scoreboard Dashboard

    4. FIVE (Organizational Dashboard)

    5. ICC Dashboard Template

    6. Understanding DISC Profiles

    7. DISC Behavioral Assessment

    8. DISC Style Identification

    9. Team Scoreboard Graphic - Template

    10. ICC Broker Scoreboard

    11. Component 4 Quiz

    1. Component 5: Huddle Up

    2. Component 5: Huddle Up Video

    3. Solo Agent Annual Business Plan Sample

    4. Team Annual Business Plan Sample

    5. Blank Annual Business Plan Fillable Form

    6. Component 5 Quiz

About this course

  • $199.00
  • 35 lessons
  • 3 hours of video content

Immediate Takeaways and Course Features

This course includes downloadable assets so you can immediately put what you learn into practice. As with all of our ICC Online Courses, helpful features like quizzes and action items at the end of each module are built-in to help keep you on track with your learning.

  • THE FIVE-WEEK BOOK CLUB will guide you chapter by chapter with engaging questions and discussion starters.

  • TEMPLATES AND MODELS - DISC Behavioral Assessment, The DISC Behavior Model, DISC Style Identification, Sample Scoreboard Dashboard, Dashboard Template

  • TEAM BUILDING - Team Annual Business Plan Template, How to Hold a Huddle

  • FORMS AND LISTS - SMART Goals Fillable Form, The Transaction Timeline, Prospecting Accountability Chart Fillable Form, The 4 Key Accountability Questions

  • QUIZ at the end of each module to promote retention of information and test your knowledge.

  • OPTIONS for how you learn best. Each module provides a downloadable PDF chapter as well as a featured video of Brian Icenhower, teaching the topic at hand. At the beginning of the course, you are also provided with a full audiobook to listen to. So however you learn best -- we have an option for you!

GROWTH OPERATIONS SYSTEMS

Systemizing Growth for Teams & Brokerages

Reviews

5 star rating

The most effective systems, processes, and tools in place...

Tom M

An amazing course for real estate brokerage owners and managers to put their entire leadership teams through. It helps put the most effective systems, proce...

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An amazing course for real estate brokerage owners and managers to put their entire leadership teams through. It helps put the most effective systems, processes, and tools in place to keep your company moving forward towards your goals year after year. Our weekly team meetings have never been more effective, and our accountability is close to impeccable. Most importantly, our company's production and agent count are now growing consistently at a much faster rate. FIVE is a must-take course for leaders looking to grow their real estate companies.

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5 star rating

Mind Blown!

Keith Bennett

We have been so impressed with everything presented in FIVE, we now require everyone on our staff to complete the course! Not only has our team increased pro...

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We have been so impressed with everything presented in FIVE, we now require everyone on our staff to complete the course! Not only has our team increased productivity by 30% over the last 2 months, but we have eliminated any ambiguity in regards to our overall goals. Any real estate team who wants to take their team to the next level should strongly consider FIVE!

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5 star rating

Every team needs this course and book.

Allan B

Before I took the FIVE course, my small team and I would have meetings, but they never really seemed to go anywhere. Now, we have extremely productive meetin...

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Before I took the FIVE course, my small team and I would have meetings, but they never really seemed to go anywhere. Now, we have extremely productive meetings, everyone is held accountable, and we are seeing the results pay off almost immediately. With 3 new agents and another new admin added, our team is growing and we couldn’t be happier! I highly recommend FIVE for any team who needs a blueprint for a more organized team from the bottom up.

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5 star rating

priceless!

Robert R

Our broker emailed my entire team about the FIVE online course. While we weren’t the lowest-producing team in our area, we were excited to see what this cour...

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Our broker emailed my entire team about the FIVE online course. While we weren’t the lowest-producing team in our area, we were excited to see what this course could teach us. It was amazing how simple changes to our team’s structure, including adding a dedicated administrative assistant, improved communications and made everyone more goal-oriented! No matter what size your team is, FIVE is invaluable.

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5 star rating

driven by numbers!

Michael G

After 10 years of success as a real estate agent, I assumed organizational leadership would be an easy transition. Needless to say, I was wrong! After a few ...

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After 10 years of success as a real estate agent, I assumed organizational leadership would be an easy transition. Needless to say, I was wrong! After a few months of static growth, I discovered FIVE. Now that we take Activities First-approach, my team has seen a 40% increase in lead appointments, higher morale, and new recruits are eager to join us! Thanks to FIVE, we have the organizational structure we were missing.

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5 star rating

Game changer

Matthew Cooper

Although our team leaders have done an extraordinary job, we live by the motto “Always Be Improving”. We have always had a hunch that team member accountabil...

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Although our team leaders have done an extraordinary job, we live by the motto “Always Be Improving”. We have always had a hunch that team member accountability was an important part of growing as a real estate team, and the FIVE online course further emphasized its value to our less-experienced agents and staff. Thank you to Brian for creating such an engaging online course!

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5 star rating

FIVE is worth every penny!

Chris Aros

Prioritizing is so important in the real estate industry, and FIVE provides a clear path to prioritizing the most essential tactics and strategies for our te...

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Prioritizing is so important in the real estate industry, and FIVE provides a clear path to prioritizing the most essential tactics and strategies for our team. Brian Icenhower has an uncanny ability to communicate ideas effectively, and if you want to improve the leadership of your real estate team, FIVE is worth every penny.

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5 star rating

FIVE is the best real estate leadership course I have eve...

Cheryl Howard

Whether you run a real estate team or brokerage, FIVE is the best real estate leadership course I have ever taken. If you feel like you are lacking the syst...

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Whether you run a real estate team or brokerage, FIVE is the best real estate leadership course I have ever taken. If you feel like you are lacking the systemization and processes to stay focused on the activities that will help your organization reach its goals, or if you feel like you are constantly spinning your wheels with no free time to move your business forward, then FIVE is the course for you. So start all of the members of your organization taking FIVE and watch how engaged and empowered they instantly become!

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5 star rating

Best real estate leadership course ever created

Colleen Deegan

! My entire real estate team of 11 agents and 3 administrative staff members took this course together and our production, communication, and team culture i...

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! My entire real estate team of 11 agents and 3 administrative staff members took this course together and our production, communication, and team culture improved 1,000% going forward!

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Talk to a coach

If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course!

Brian Icenhower

Instructor

 

I built this course for those real estate agents wanting to move from a mere real estate practice to a systematized real estate business with the control and mastery of your results. In today’s world, stagnation is equivalent to death. Opportunity is all around but with that comes the opportunity to fail. It may seem discouraging to some, but this idea has driven some of the most successful businesses in the world.


It's time to grow.

If your organization isn't growing, then it is dying. Discover Brian Icenhower's powerful and proven strategies and practices for implementing organizational growth.