Designed for all learning types

  • Video Training

    In-depth professional video training on every module, presented by the author, Brian Icenhower.

  • Written Modules

    Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.

  • Tools & Templates

    Each step of the way we give you the tools and templates to execute a successful PIVOT plan.

Course Overview

  • 1

    PIVOT #1 - Your Real Estate Sphere of Influence in a Changing Market

    • PIVOT #1 - Your Real Estate Sphere of Influence in a Changing Market

    • PIVOT #1 - Your Real Estate Sphere of Influence in a Changing Market

    • Sample SOI Contact Plans

    • Building a Sphere of Influence Referral Database for Real Estate Agents

    • Generating Business with a Sphere of Influence (SOI) - Who Should Be in Your SOI_

    • SOI Referral Scripts Booklet

    • Daily Contact Form fillable

    • SOI Member Contact Form fillable

    • Coronavirus COVID-19 email letter template for Sphere of Influence

  • 2

    PIVOT #2 - Social Media for Realtors when the Market Turns

    • PIVOT #2 - Social Media for Realtors when the Market Turns

    • PIVOT #2 - Social Media for Realtors When the Market Turns

    • Realtor Ideas to Help their Communities During the Coronavirus Crisis

    • REALTOR's Put Community First- Social Media Ideas from a 100-Agent Mastermind

    • How Realtors Can Use Social Media _ Social Media Strategy for Real Estate

    • Virtual Realtor Mediakit

  • 3

    PIVOT #3 - The Best Real Estate Marketing Videos for Agents

    • PIVOT #3 - The Best Real Estate Marketing Videos for Agents

    • PIVOT #3 - The Best Real Estate Marketing Videos for Agents

    • How buyers can view your home WITHOUT coming inside-

    • How to Market Safe & Virtual Real Estate Listing Services During the Coronavirus Pandemic

    • Make Video Marketing Work for Your Business _ Why Do Video for Real Estate_

  • 4

    PIVOT #4 - Realtor Video Conferencing Techniques

    • PIVOT #4 - Realtor Video Conferencing Techniques

    • PIVOT #4 - Realtor Video Conferencing Techniques

    • Real Estate Video Conferencing Best Practices

    • How to Conduct Virtual Listing Presentations for Realtors

    • How Realtors Conduct Virtual Showings

    • Virtual Showing Request Form

    • Listing & Closing Checklists

    • ICC Scoreboard w/ Set up instructions

    • Blank Annual Business Plan fillable

    • Team Annual Business Plan

    • ICC Agent-Team Task List

    • Large Team Organizational Structure - Hybrid (fillable)

    • Large Team Organizational Structure - Traditional (fillable)

    • Midsize Team Organizational Structure - Traditional (fillable)

    • Midsize Team Organizational Structure - Hybrid (fillable)

    • Small Team Organizational Structure (fillable)

    • Expansion Team Organizational Structure fillable-2

  • 5

    PIVOT #5 - Get Your Real Estate Systems Automated

    • PIVOT #5 - Get Your Real Estate Systems Automated

    • PIVOT #5 - Get Your Real Estate Systems Automated

    • How Realtors Build a Client Pipeline during the Coronavirus Crisis

    • Real Estate Inventory Pipelines - Your Tracking Spreadsheet

    • Listing Inventory Calculator

    • Inventory Pipelines

    • Open House System Checklist

    • SOI Database Contact Plan Tracker

    • Newsletter Templates by Month

    • SOI Database Contact Plan Tracker Tutorial

    • BONUS VIDEO: SOI Annual Database Contact Plan video

PIVOT

A structured plan with tools, strategies, and guidance to adapt to a changing market and thrive. 

Immediate Takeaways and Course Features

This course includes downloadable assets so you can immediately put what you learn into practice.

  • WORKBOOK to take you step by step through each concept of the PIVOT process. Thought questions, activities, action items, and applications throughout!

  • COVID-19 TEMPLATES - Coronavirus COVID-19 Email Letter Template for Sphere of Influence, Virtual Realtor Media Kit, Newsletter Templates by Month, and more

  • SCRIPTS that help you incorporate friends, acquaintances, vendors and others into your SOI. SOI Referral Script Booklet

  • FORMS AND LISTS to streamline processes and document your SOI. Daily Contact Form, Virtual Showing Request Form, Listing and Closing Checklists, ICC Scoreboard Template and Instructions, Business Plan Templates, Agent-Team Tasklist, Team Org Charts, Listing Inventory Calculator, Open House System Checklist, and more

  • CONTACT PLANS - Sample contact plans and instructions on how to create your own to maximize your interactions with your SOI.

  • OPTIONS for how you learn best. Each module provides a downloadable PDF chapter as well as a featured video of Brian Icenhower, teaching the topic at hand. At the beginning of the course, you are also provided with a full audiobook to listen to. So however you learn best -- we have an option for you!

Talk to a coach

If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course!
talk to a real estate coach

Brian Icenhower

Instructor


I've been in this industry for almost thirty years, so I've been through quite a few of these “turns” and I'll tell you it's the same process regardless of the catastrophe. Regardless of the reason that we have a turn in the market, we need a solid strategy and a system. We see the results and dividends. You can see a lot of our agents advancing their positions in the turns as a result.


PIVOT your business

During "turns" in the market, you will set yourself apart from you competition. This course will help you pivot the way you do things as a Realtor, and adapt to survive and thrive, even when times are tough.
pivot your business like a racecar