Designed for all learning types

  • Video Training

    In-depth professional video training on every module, presented by the author, Brian Icenhower.

  • Written Modules

    Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.

  • Tools & Templates

    Each step of the way we give you the tools and templates to execute a successful PIVOT plan.

Course Overview

  • 1

    PIVOT #1 - Your Real Estate Sphere of Influence in a Changing Market

    • PIVOT #1 - Your Real Estate Sphere of Influence in a Changing Market

    • PIVOT #1 - Your Real Estate Sphere of Influence in a Changing Market

    • Sample SOI Contact Plans

    • Building a Sphere of Influence Referral Database for Real Estate Agents

    • Generating Business with a Sphere of Influence (SOI) - Who Should Be in Your SOI_

    • SOI Referral Scripts Booklet

    • Daily Contact Form fillable

    • SOI Member Contact Form fillable

    • Coronavirus COVID-19 email letter template for Sphere of Influence

  • 2

    PIVOT #2 - Social Media for Realtors when the Market Turns

    • PIVOT #2 - Social Media for Realtors when the Market Turns

    • PIVOT #2 - Social Media for Realtors When the Market Turns

    • Realtor Ideas to Help their Communities During the Coronavirus Crisis

    • REALTOR's Put Community First- Social Media Ideas from a 100-Agent Mastermind

    • How Realtors Can Use Social Media _ Social Media Strategy for Real Estate

    • Virtual Realtor Mediakit

  • 3

    PIVOT #3 - The Best Real Estate Marketing Videos for Agents

    • PIVOT #3 - The Best Real Estate Marketing Videos for Agents

    • PIVOT #3 - The Best Real Estate Marketing Videos for Agents

    • How buyers can view your home WITHOUT coming inside-

    • How to Market Safe & Virtual Real Estate Listing Services During the Coronavirus Pandemic

    • Make Video Marketing Work for Your Business _ Why Do Video for Real Estate_

  • 4

    PIVOT #4 - Realtor Video Conferencing Techniques

    • PIVOT #4 - Realtor Video Conferencing Techniques

    • PIVOT #4 - Realtor Video Conferencing Techniques

    • Real Estate Video Conferencing Best Practices

    • How to Conduct Virtual Listing Presentations for Realtors

    • How Realtors Conduct Virtual Showings

    • Virtual Showing Request Form

    • Listing & Closing Checklists

    • ICC Scoreboard w/ Set up instructions

    • Blank Annual Business Plan fillable

    • Team Annual Business Plan

    • ICC Agent-Team Task List

    • Large Team Organizational Structure - Hybrid (fillable)

    • Large Team Organizational Structure - Traditional (fillable)

    • Midsize Team Organizational Structure - Traditional (fillable)

    • Midsize Team Organizational Structure - Hybrid (fillable)

    • Small Team Organizational Structure (fillable)

    • Expansion Team Organizational Structure fillable-2

  • 5

    PIVOT #5 - Get Your Real Estate Systems Automated

    • PIVOT #5 - Get Your Real Estate Systems Automated

    • PIVOT #5 - Get Your Real Estate Systems Automated

    • How Realtors Build a Client Pipeline during the Coronavirus Crisis

    • Real Estate Inventory Pipelines - Your Tracking Spreadsheet

    • Listing Inventory Calculator

    • Inventory Pipelines

    • Open House System Checklist

    • SOI Database Contact Plan Tracker

    • Newsletter Templates by Month

    • SOI Database Contact Plan Tracker Tutorial

    • BONUS VIDEO: SOI Annual Database Contact Plan video

PIVOT

A structured plan with tools, strategies, and guidance to adapt to a changing market and thrive. 

Immediate Takeaways and Course Features

This course includes downloadable assets so you can immediately put what you learn into practice.

  • WORKBOOK to take you step by step through each concept of the PIVOT process. Thought questions, activities, action items, and applications throughout!

  • COVID-19 TEMPLATES - Coronavirus COVID-19 Email Letter Template for Sphere of Influence, Virtual Realtor Media Kit, Newsletter Templates by Month, and more

  • SCRIPTS that help you incorporate friends, acquaintances, vendors and others into your SOI. SOI Referral Script Booklet

  • FORMS AND LISTS to streamline processes and document your SOI. Daily Contact Form, Virtual Showing Request Form, Listing and Closing Checklists, ICC Scoreboard Template and Instructions, Business Plan Templates, Agent-Team Tasklist, Team Org Charts, Listing Inventory Calculator, Open House System Checklist, and more

  • CONTACT PLANS - Sample contact plans and instructions on how to create your own to maximize your interactions with your SOI.

  • OPTIONS for how you learn best. Each module provides a downloadable PDF chapter as well as a featured video of Brian Icenhower, teaching the topic at hand. At the beginning of the course, you are also provided with a full audiobook to listen to. So however you learn best -- we have an option for you!

Reviews

5 star rating

When times are tough, this course is for you

Geoffrey G

Uncertainty is a part of any industry, but the number one thing I learned from PIVOT is the worst thing you can do when times get tough is nothing. This gem ...

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Uncertainty is a part of any industry, but the number one thing I learned from PIVOT is the worst thing you can do when times get tough is nothing. This gem of an online course is now required for all new team members, and when we are able to close our first transaction through mostly-virtual tactics, we know we were onto something.

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5 star rating

Amazing Tactics

Jeremy B

The PIVOT online course was suggested to all of our team members as an option while in quarantine. Within a few days, everyone (myself included) was eager to...

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The PIVOT online course was suggested to all of our team members as an option while in quarantine. Within a few days, everyone (myself included) was eager to put the tactics we learned to work immediately. Despite being in a relatively small market, we were able to book three listing appointments in just a couple weeks!

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5 star rating

My top 3 Favorite Online Real Estate Course!

Jesicca S

I have been a fan of ICC’s online courses for years now, and PIVOT is easily in my top 3 favorite real estate courses! Each section is filled with valuable i...

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I have been a fan of ICC’s online courses for years now, and PIVOT is easily in my top 3 favorite real estate courses! Each section is filled with valuable insights regarding how to handle tough times in real estate, which extends beyond what we all seem to be dealing with now. As a solo agent, the pandemic has provided me with an opportunity to really help my community, and I have the PIVOT online course to thank for the guidance!

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5 star rating

Seeing new heights

Adam S

The resources provided with every section of PIVOT are worth the cost of the course itself. From fillable forms and checklists to scripts, my team hasn’t mis...

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The resources provided with every section of PIVOT are worth the cost of the course itself. From fillable forms and checklists to scripts, my team hasn’t missed a beat since COVID-19, and our productivity is seeing new heights!

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5 star rating

Transactions Increased 20% during the Pandemic!

Bailey C

One of the biggest adjustments our real estate team had to make when the quarantine began was Video Conferencing. It turned out to be a blessing in disguise!...

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One of the biggest adjustments our real estate team had to make when the quarantine began was Video Conferencing. It turned out to be a blessing in disguise! PIVOT showed our team all of the best practices for video conferencing, which we not only utilize for our clients, but within our team as well. Thanks to PIVOT, our sales transactions have increased 20 percent despite being in the midst of a pandemic!

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5 star rating

A blueprint for pivoting in real estate

Chad B

A friend of mine in another market recommended the PIVOT online course, and I have shared it with at least 10 other agents. Provides a comprehensive approach...

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A friend of mine in another market recommended the PIVOT online course, and I have shared it with at least 10 other agents. Provides a comprehensive approach and blueprint for real estate agents trying to weather the storm in uncertain times. You definitely get your money’s worth when you take this course.

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5 star rating

This Course Saved our Business from COVID

Jaleceya T

The Coronavirus really put our team in a bind when it came to showings. Another lead agent within our brokerage showed me the ICC YouTube Video about PIVOT, ...

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The Coronavirus really put our team in a bind when it came to showings. Another lead agent within our brokerage showed me the ICC YouTube Video about PIVOT, and I decided to take the course. The section regarding Virtual viewings and Listing Services was exactly what my team and I needed to see. With just one Facebook video about our virtual viewing services for buyer’s, we added 3 new buyers leads!

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5 star rating

Now prepared thanks to this online course

Douglas T

I wish I had the PIVOT online course back in 2008; it certainly would have helped my real estate business during the financial crisis! Twelve years later, ma...

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I wish I had the PIVOT online course back in 2008; it certainly would have helped my real estate business during the financial crisis! Twelve years later, many of the tactics outlined in PIVOT would have worked then, and they are incredibly effective now. Thanks to PIVOT, I know I will be prepared for any fluctuations in the market.

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5 star rating

Paid for itself

Melissa M

Absolutely loved PIVOT. When the COVID-19 pandemic started, my team was worried about how we would stay afloat. After completing the course, I encouraged the...

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Absolutely loved PIVOT. When the COVID-19 pandemic started, my team was worried about how we would stay afloat. After completing the course, I encouraged the rest of our agents and admins to take the course as well. Times are still uncertain, but we managed to shift our perspective, and after adding two new listings within the first month, the PIVOT online course has paid for itself ten-fold.

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Talk to a coach

If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course!
talk to a real estate coach

Brian Icenhower

Instructor


I've been in this industry for almost thirty years, so I've been through quite a few of these “turns” and I'll tell you it's the same process regardless of the catastrophe. Regardless of the reason that we have a turn in the market, we need a solid strategy and a system. We see the results and dividends. You can see a lot of our agents advancing their positions in the turns as a result.


PIVOT your business

During "turns" in the market, you will set yourself apart from you competition. This course will help you pivot the way you do things as a Realtor, and adapt to survive and thrive, even when times are tough.
pivot your business like a racecar