MODERN ONLINE LEARNING

  • Video Training

    In-depth professional video training on every module, presented by the author, Brian Icenhower.

  • Written Modules

    Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.

Course curriculum

Enrollment includes access to the following course materials for 6 months

    1. Schedule a Coaching Call

    2. Introduction to Online Prospecting

    3. Online Lead Prospecting eBook

    4. Stay Connected via our REAL ESTATE AGENT ROUND TABLE Facebook Group

    1. Sourcing Online Leads & Setting Expectations eBook

    2. Online Lead Sources

      FREE PREVIEW

    3. Module 1 Quiz

    4. Online Lead Referral Services

    1. Making Initial Contact With Online Leads eBook

    2. Making Initial Contact With Online Leads

    3. VIDEO: How to Set Up Your CRM

    4. SOI Call & Text Contact Cycle

    1. Online Lead Follow-Up Plans eBook

    2. Online Lead Follow-Up Plans

    3. "I'll Do You One Better" Script

    1. Online Lead Nurturing Scripts eBook

    2. Online Lead Nurturing Scripts

    1. Tracking Online Lead Key Performance Indicators eBook

    2. Tracking Online Lead Key Performance Indicators

About this course

  • $249.00
  • 29 lessons
  • 5 hours of video content

Printed brochures & direct mail are not enough

The statistics don’t lie: half of all homes sold were found online, which makes Online Prospecting an absolute necessity to succeed in today’s market.

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Immediate Takeaways and Course Features

This course includes downloadable assets so you can immediately put what you learn into practice. As with all of our ICC Online Courses, helpful features like quizzes and action items at the end of each module are built-in to help keep you on track with your learning.

  • TRACKERS to monitor KPIs and tips on optimal lead follow-up. The FIVE Components of Organizational Growth, SMART Goals, The 4 Key Accountability Questions, The ICC Team Dashboard, and more

  • SCRIPTS, scripts, and more scripts! After Setting Up Automated Listing Alert Email Notification Script, MLS Listing Alert Follow-Up/Nurture Email Scripts, Nurturing Text Scripts & Response Rates, LPMAMA Qualifying Questions, Internet Lead Phone and Email Scripts, and more

  • ONLINE LEAD FOLLOW UP PLANS and processes to help you systematize your business. Ascertaining Degree Of Urgency, The Four Follow-Up Campaign Categories, ABCD Follow Up Plans, Nurture and Cultivation Steps, and more

  • ONLINE BUYER AND SELLER LEAD CONVERSION - Conducting the Buyer Consultation process, converting to Listing Appointments, and more

  • YOUR PROSPECTING ARENA - Map Your Prospecting Mindset, Office Setup Tips, Positive and Negative Reinforcement Tactics, Eliminate and Prevent Distractions, and more

  • OPTIONS for how you learn best. Each module provides a downloadable PDF chapter as well as a featured video of Brian Icenhower, teaching the topic at hand. At the beginning of the course, you are also provided with a full audiobook to listen to. So however you learn best -- we have an option for you!

Reviews

Online Lead Conversion: Converting Real Estate Internet Leads

The internet has opened up incredible opportunities for realtors and their teams to generate more leads, and convert those leads into clients.
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Brian Icenhower

Instructor

As a real estate professional, you understand that one of the first places your potential clients go when looking for a home is online. The Internet has radically altered the way that we communicate and get information. It has also altered the way that we search for homes and the way that real estate leads are generated.

In an age of instant access to information, most homebuyers prefer to research and look at houses by themselves before they talk to an agent. It’s crucial that you’re ready to engage today’s online home searchers in a way that translates to real-life business.

Whether you’re a solo agent, a team leader, or an inside sales agent on a real estate team, this course will strengthen your knowledge of online prospecting and help you convert more inbound leads. Regardless of your specialty, location or experience level, we’ll show you how to systematize your approach to online prospecting.

Learn the strategies and methods top producing real estate agents use to source, nurture, and convert inbound digital leads. Implement the scripts, templates, and techniques guaranteed to generate a predictable and steady flow of business from people who begin their home search online. Whether you’re a seasoned agent or you’re just starting out in the business, Online Prospecting is the one book you must have as your guide.

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