MODERN ONLINE LEARNING

  • Video Training

    In-depth professional video training on every module, presented by the author, Brian Icenhower.

  • Written Modules

    Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.

Course curriculum

  • 1

    Get Started Here!

    • Introduction to Online Prospecting

    • Online Lead Prospecting eBook

    • Stay Connected via our REAL ESTATE AGENT ROUND TABLE Facebook Group

  • 2

    Module 1:

  • 3

    Module 2:

    • Making Initial Contact With Online Leads eBook

    • Making Initial Contact With Online Leads

  • 4

    Module 3:

    • Online Lead Follow-Up Plans eBook

    • Online Lead Follow-Up Plans

  • 5

    Module 4:

    • Online Lead Nurturing Scripts eBook

    • Online Lead Nurturing Scripts

  • 6

    Module 5:

    • Tracking Online Lead Key Performance Indicators eBook

    • Tracking Online Lead Key Performance Indicators

  • 7

    Module 6:

    • Online Buyer Lead Conversion — Converting to Appointment eBook

    • Online Buyer Lead Conversion — Converting to Appointment

  • 8

    Module 7:

    • Online Buyer Lead Conversion — Conducting the Buyer Consultation Appointment eBook

    • Online Buyer Lead Conversion — Conducting the Buyer Consultation Appointment

  • 9

    Module 8:

    • Online Seller Lead Conversion — Converting to Listing Appointments eBook

    • Online Seller Lead Conversion — Converting to Listing Appointments

  • 10

    Module 9:

    • Online Seller Lead Conversion — Conducting the Listing Presentation eBook

    • Online Seller Lead Conversion: Conducting the Listing Presentation

  • 11

    Module 10:

    • Your Prospecting Arena eBook

    • Your Prospecting Arena

Printed brochures & direct mail are not enough

The statistics don’t lie: half of all homes sold were found online, which makes Online Prospecting an absolute necessity to succeed in today’s market.

Immediate Takeaways and Course Features

This course includes downloadable assets so you can immediately put what you learn into practice. As with all of our ICC Online Courses, helpful features like quizzes and action items at the end of each module are built-in to help keep you on track with your learning.

  • TRACKERS to monitor KPIs and tips on optimal lead follow-up. The FIVE Components of Organizational Growth, SMART Goals, The 4 Key Accountability Questions, The ICC Team Dashboard, and more

  • SCRIPTS, scripts, and more scripts! After Setting Up Automated Listing Alert Email Notification Script, MLS Listing Alert Follow-Up/Nurture Email Scripts, Nurturing Text Scripts & Response Rates, LPMAMA Qualifying Questions, Internet Lead Phone and Email Scripts, and more

  • ONLINE LEAD FOLLOW UP PLANS and processes to help you systematize your business. Ascertaining Degree Of Urgency, The Four Follow-Up Campaign Categories, ABCD Follow Up Plans, Nurture and Cultivation Steps, and more

  • ONLINE BUYER AND SELLER LEAD CONVERSION - Conducting the Buyer Consultation process, converting to Listing Appointments, and more

  • YOUR PROSPECTING ARENA - Map Your Prospecting Mindset, Office Setup Tips, Positive and Negative Reinforcement Tactics, Eliminate and Prevent Distractions, and more

  • OPTIONS for how you learn best. Each module provides a downloadable PDF chapter as well as a featured video of Brian Icenhower, teaching the topic at hand. At the beginning of the course, you are also provided with a full audiobook to listen to. So however you learn best -- we have an option for you!

Reviews

5 star rating

My entire team is growing becasue of this course

Mike Pashai

If you want to improve your real estate business, being able to navigate online prospecting is an absolute must today. With this Online Prospecting course, o...

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If you want to improve your real estate business, being able to navigate online prospecting is an absolute must today. With this Online Prospecting course, our team leaders have gained a thorough understanding of what it takes to generate leads, build relationships, and ultimately close deals. In less than two weeks, we have secured 5 online buyers agreements, and we can’t wait to see where our business goes! I am so glad my team is learning this without me holding their hand through it!

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5 star rating

This course will teach you everything you need to know ab...

Beth Z

This Online Prospecting course helps you learn which lead sources to implement, what to say to leads, how to nurture them, and how to convert them into appo...

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This Online Prospecting course helps you learn which lead sources to implement, what to say to leads, how to nurture them, and how to convert them into appointments. From start to finish, this is the most complete online lead generation & conversion system there is.

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5 star rating

New members of my team take this course as a mandatory o...

Chandra K

My real estate team sells over 500 homes per year, and 250 of those sales come from the conversion of online leads. Our team uses the very same systems, too...

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My real estate team sells over 500 homes per year, and 250 of those sales come from the conversion of online leads. Our team uses the very same systems, tools & scripts provided in this course, so I can testify to the fact that they work. New members of my team take this course as a mandatory onboarding training class so that they can get up to speed and into action quickly.

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5 star rating

a treasure trove about generating online leads

Matthew Cooper

There are two types of online courses: those that deliver what they promise, and everything else. An agent/friend in another market told me about Online Pros...

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There are two types of online courses: those that deliver what they promise, and everything else. An agent/friend in another market told me about Online Prospecting, and I learned a treasure trove about generating online leads. Within three weeks, I earned 50x the cost of the course. If you can get one commission out of it this month I say it's worth it!

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5 star rating

breaks down everything you need to know

Chris Aros

Generating online leads has been a hot topic in the real estate industry, and our team realized that we would be left in the dust if we didn’t pivot into thi...

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Generating online leads has been a hot topic in the real estate industry, and our team realized that we would be left in the dust if we didn’t pivot into this medium. Online Prospecting breaks down everything you need to know about every step of the process, and when we closed our first 5 sales, we knew that the process outlined in Online Prospecting works.

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5 star rating

5 STARS!

Cheryl Howard

One of the biggest misconceptions about Online Prospecting is you have to be tech-savvy to be successful. This course showed us how simple the process could ...

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One of the biggest misconceptions about Online Prospecting is you have to be tech-savvy to be successful. This course showed us how simple the process could be to generate quality leads with minimal effort. Online Prospecting has opened my eyes to the potential of online lead generation, and my team can’t recruit fast enough to meet the new demand. Nurture nurture nurture!

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5 star rating

We commited to implenting this course and its working!

Tom M

After chasing our tails with online leads for months, we decided to explore online courses. Almost instantly, we were able to discover where we were failing,...

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After chasing our tails with online leads for months, we decided to explore online courses. Almost instantly, we were able to discover where we were failing, and once we corrected our errors, we have seen a dramatic improvement in both our leads and our conversion. Can’t say enough great things about the Online Prospecting course!

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5 star rating

A huge help to my business

Colleen Deegan

I hated online leads I said they are terrible and now I know yes they have a lower conversion rate BUT with a system in place we are getting a lot more out o...

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I hated online leads I said they are terrible and now I know yes they have a lower conversion rate BUT with a system in place we are getting a lot more out of it. I started searching for courses on Online Prospecting, and came across Brian’s. The mix of video lectures and written materials made it easy to stay engaged, and when I completed the course, I was extremely confident in implementing the systems illustrated throughout the material. After one month, leads from online sources comprise 15% of our brokerage’s volume, and we project that it will be a major part of our lead generation within a year!

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5 star rating

clear and effective

Sahajan Mohammad

It all makes sense now! I have always been confused about how agents are so successful with online leads, and this course finally explains the concepts in a...

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It all makes sense now! I have always been confused about how agents are so successful with online leads, and this course finally explains the concepts in a clear and effective manner. It provides the processes & scripts that any agent can use to be successful in converting a variety of different types of online leads.

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star rating

Online Lead Conversion: Converting Real Estate Internet Leads

The internet has opened up incredible opportunities for realtors and their teams to generate more leads, and convert those leads into clients.

Brian Icenhower

Instructor

As a real estate professional, you understand that one of the first places your potential clients go when looking for a home is online. The Internet has radically altered the way that we communicate and get information. It has also altered the way that we search for homes and the way that real estate leads are generated.

In an age of instant access to information, most homebuyers prefer to research and look at houses by themselves before they talk to an agent. It’s crucial that you’re ready to engage today’s online home searchers in a way that translates to real-life business.

Whether you’re a solo agent, a team leader, or an inside sales agent on a real estate team, this course will strengthen your knowledge of online prospecting and help you convert more inbound leads. Regardless of your specialty, location or experience level, we’ll show you how to systematize your approach to online prospecting.

Learn the strategies and methods top producing real estate agents use to source, nurture, and convert inbound digital leads. Implement the scripts, templates, and techniques guaranteed to generate a predictable and steady flow of business from people who begin their home search online. Whether you’re a seasoned agent or you’re just starting out in the business, Online Prospecting is the one book you must have as your guide.

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