SOI: Building Referral-Based Sphere of Influence
Generate a steadily increasing book of business by systematizing and enhancing your referral network of the people you know and meet.
Enrollment includes access to the following course materials for 2 years
Schedule a Coaching Call
Stay Connected via our REAL ESTATE AGENT ROUND TABLE Facebook Group
Welcome to SOI!
VIDEO: How to Create a Real Estate Sphere of Influence List - PART 1
VIDEO: How to Create a Real Estate Sphere of Influence List - PART 2
AUDIO: How to Create a Sphere of Influence List - PART 1
AUDIO: How to Create a Sphere of Influence List - PART 2
WORKBOOK: How to Create a Real Estate Sphere of Influence List
VIDEO: How to Set Up Your CRM
Script: Update Database
SOI Member Contact Form (fillable)
Daily SOI Contact Form (fillable)
Script: Update Database & Direct Message
VIDEO: Who Do You Know
AUDIO: Who Do You Know?
Workbook: Who Do You Know?
Who Do I Know From These Industries? (fillable)
SOI Call & Text Contact Cycle
QUIZ: Module 2 Part 1
QUIZ: Module 2 Part 2
Module 2 Action Steps
VIDEO: How to Contact Your SOI
AUDIO: How to Contact Your SOI
Workbook: How to Contact Your SOI
VIDEO: Create Your SOI Contact Plan
AUDIO: Create Your SOI Contact Plan
Workbook: Create Your SOI Contact Plan
Sample Contact Plans
Sample Plan #1: The Basic
Sample Plan #2: Giving to Get
Sample Plan #3: Social Butterfly
Monthly Mailer Topics
QUIZ: Module 4
Module 4 Action Steps
VIDEO: How to Grow Your SOI
AUDIO: How to Grow Your SOI
Workbook: How to Grow Your SOI
VIDEO: Feed the Machine
AUDIO: Feed the Machine
Workbook: Feed the Machine
Script: Asking for Referrals
Script: Update Database & Ask for Referral
QUIZ: Module 6 Part 1
QUIZ: Module 6 Part 2
Module 6 Action Steps
VIDEO: Social Media Basics
AUDIO: Social Media Basics
Workbook: Social Media Basics
VIDEO: Social Media Strategy - PART 1
VIDEO: Social Media Strategy - PART 2
AUDIO: Social Media Strategy - PART 1
AUDIO: Social Media Strategy - PART 2
Workbook: Social Media Strategy
Social Media Calendar STAY Strategy for Content
Script: Personal Facebook Direct Message
12-Month SOI Video Touch System
QUIZ: Module 8
Module 8 Action Steps
VIDEO: Video Texting
AUDIO: Video Texting
Workbook: Video Texting
Video Texting Example #1
Video Texting Example #2
Module 9 Action Steps
VIDEO: Annual Property Analysis - PART 1
VIDEO: Annual Property Analysis - PART 2
VIDEO: Annual Property Analysis - PART 3
AUDIO: Annual Property Analysis - PART 1
AUDIO: Annual Property Analysis - PART 2
AUDIO: Annual Property Analysis - PART 3
Workbook: Annual Property Analysis
APA Neighborhood Analysis Worksheet
Script and Notes: Annual Property Analysis
Annual Property Analysis Presentation - PowerPoint and Canva Templates
Real Estate Agent Communication Skills: Creating Value and the FORD Questions
Annual Property Analysis (APA) Packet Template
Module 10 Action Steps
VIDEO: Developing Referral Networks
AUDIO: Developing Referral Networks
Workbook: Developing Referral Networks
Who Do I Know From These Industries Worksheet
Who Do I Know From These Industries Spreadsheet
VIDEO: Growing Vendor Relationships
AUDIO: Growing Vendor Relationships
Workbook: Growing Vendor Relationships
Script: Referral Business Partnership I
Script: Referral Business Partnership II
Script: Follow Up After Referring a Client to a Vendor
Script: To Contact SOI to Grow Vendor List
QUIZ: Module 12
Module 12 Action Steps
VIDEO: Realtor Event Ideas, Systems, & Strategies - PART 1
VIDEO: Realtor Event Ideas, Systems, & Strategies - PART 2
AUDIO: Realtor Event Ideas, Systems, & Strategies - PART 1
AUDIO: Realtor Event Ideas, Systems, & Strategies - PART 2
Workbook: Realtor Event Ideas, Systems, & Strategies
Realtor Event Packet
Realtor Event Contact Plan
SOI Script During Realtor Event 1
SOI Script During Realtor Event 2
QUIZ: Module 13
Module 13 Action Steps
VIDEO: Listing E-Alert Updates - PART 1
VIDEO: Listing E-Alert Updates - PART 2
VIDEO: Listing E-Alert Updates - PART 3
AUDIO: Listing E-Alert Updates - PART 1
AUDIO: Listing E-Alert Updates - PART 2
AUDIO: Listing E-Alert Updates - PART 3
Workbook: Listing E-Alert Updates
Listing E-Alert Campaign Promotional Ad (fillable)
Script: Neighborhood Listing E-Alert Email Drip
Script: Geographic Farming Listing E-Alert Email Drip
Script: Seller Lead Listing E-Alert Email Drip
Script: Buyer Lead Listing E-Alert Email Drip
QUIZ: Module 14
Module 14 Action Steps
VIDEO: Develop Referrals from Existing Clients
AUDIO: Develop Referrals from Existing Clients
Workbook: Develop Referrals from Existing Clients
VIDEO: Systematize Your Referrals
AUDIO: Systematize Your Referrals
Workbook: Systematize Your Referrals
Script: Past Client Follow Up
Scripted Asks
Listing & Closing Checklists Excel Template
QUIZ: Module 16
Module 16 Action Steps
VIDEO: Time Management & Tracking
AUDIO: Time Management & Tracking
Workbook: Time Management & Tracking
Daily SOI Contact Form (fillable)
Lead Tracking (fillable)
SOI Member Contact Form (fillable)
Eisenhower Decision Matrix
VIDEO: Daily Schedule & Time Blocking
AUDIO: Daily Schedule & Time Blocking
Workbook: Daily Schedule & Time Blocking
Sample Weekly Calendar
Daily Schedule for Realtors
The Erase and Replace Rule
VIDEO: Tracking with a Dashboard
AUDIO: Tracking with a Dashboard
Workbook: Tracking with a Dashboard
ICC Team Dashboard - Excel Spreadsheet
QUIZ: Module 19 Part 1
QUIZ: Module 19 Part 2
Module 19 Action Steps
This course includes downloadable assets so you can immediately put what you learn into practice. As with all of our ICC Online Courses, helpful features like quizzes and action items at the end of each module are built-in to help keep you on track with your learning.
SCRIPTS that help you incorporate friends, acquaintances, vendors and others into your SOI. SOI Referral Script Booklet, SOI Update Database Script, FB Direct Message Scripts, Update Database and Ask For Referral Script, Asking For Referrals Script, Vendors and Referrals Script, Presenting an Exclusive Buyers Agency Agreement Script, Handling Objections Scripts, and more.
FORMS AND LISTS to streamline processes and document your SOI. Daily Contact Form, SOI Member Contact Form, My SOI Contact Plan Form, Who Do I Know From These Industries Spreadsheet, Buyer Questionnaire and Lead Sheet, Seller Questionnaire and Lead Sheet, and more.
SAMPLE WORKSHEETS and questionnaires. Who Do I Know From These Industries Worksheet, How Does Your SOI Measure Up, and more.
QUIZ at the end of each module to promote retention of information and test your knowledge.
ACTION ITEMS at the end of each module to push you forward in your business and apply what you just learned.
OPTIONS for how you learn best. Each module provides a downloadable PDF chapter as well as a featured video of Brian Icenhower, teaching the topic at hand. At the beginning of the course, you are also provided with a full audiobook to listen to. So however you learn best -- we have an option for you!
This course was outstanding in my view. A lot of very good information, often found in many pieces or taught in various bits and pieces here and there with ...
Read MoreThis course was outstanding in my view. A lot of very good information, often found in many pieces or taught in various bits and pieces here and there with not the greatest success. The systematic approach to this is excellent, creating a pathway and road map, step by step to a powerful plan for all real estate professionals business. It should be part of every agents arsenal. The breadth of the information is wonderful, the videos very clear, crisp and easy to follow. The clarity of presentation and the supporting documentation pieces and PDFs outstanding. Worth every minute of time invested.
Read LessThis extremely thorough course provides real estate agents with all of the systems, scripts, and tools that they could ever need to build a largely referral-...
Read MoreThis extremely thorough course provides real estate agents with all of the systems, scripts, and tools that they could ever need to build a largely referral-based business. It's not surprising that these are the very same methods used by ICC's high producing coaching clients across the country.
Read LessI have to be honest: before I discovered this course, I had no concept of what a Sphere of Influence is. Once I completed the SOI Online Course, I immediatel...
Read MoreI have to be honest: before I discovered this course, I had no concept of what a Sphere of Influence is. Once I completed the SOI Online Course, I immediately ramped up my engagement with my friends and family, and within a week, I had a listing appointment booked!
Read LessSince we started requiring our new agents to complete the SOI Online Course, our referral-based leads and conversions have gone through the roof! New agents ...
Read MoreSince we started requiring our new agents to complete the SOI Online Course, our referral-based leads and conversions have gone through the roof! New agents are finding immediate success. We had no real formal training prior to finding this course. We buy it for every agent now and it's well worth the money.
Read LessOur real estate team sells over 1,500 homes per year, and we use this course as mandatory onboarding training for every agent that joins our team. The syste...
Read MoreOur real estate team sells over 1,500 homes per year, and we use this course as mandatory onboarding training for every agent that joins our team. The systems and processes contained in this course are a big reason why 75% of our team's business comes from our agents' spheres of influence. A huge thank you to Brian Icenhower and ICC for putting this important course together is such an effective way.
Read LessA fellow agent in another market let me borrow his copy of the SOI ebook. I am more of a visual learner, so I purchased the online course. In just a couple o...
Read MoreA fellow agent in another market let me borrow his copy of the SOI ebook. I am more of a visual learner, so I purchased the online course. In just a couple of weeks, I received a referral from a recent client, which easily covered the costs of the course, and left plenty over for a nice, tidy profit.
Read LessBefore taking the SOI Course, I would get some repeat or referral business but it never occurred to me that past clients needed to be reminded constantly! By...
Read MoreBefore taking the SOI Course, I would get some repeat or referral business but it never occurred to me that past clients needed to be reminded constantly! By following the straightforward scripts, tools, and tactics discussed in this online course, I was able to earn two referrals, one buyer, and one seller. The cost of the course was well worth it, and I’m excited to put some of that time and energy into other online courses.
Read LessShortly after I completed my license exam, I asked my instructor about online courses that can help me get my career started. She recommended The Real Estate...
Read MoreShortly after I completed my license exam, I asked my instructor about online courses that can help me get my career started. She recommended The Real Estate Trainer, and the first class that caught my eye was the SOI Online Course. Thanks to this comprehensive course, I now possess the tools to leverage my connections within the community to generate new leads, and get my real estate career started on the right foot! I wish I had started building my database a year ago!
Read LessTruly the most complete training system for agents that want to build their business by referral and grow relationships with a large clientele of people they...
Read MoreTruly the most complete training system for agents that want to build their business by referral and grow relationships with a large clientele of people they know. I never knew that there were so many different methods and strategies for building a book of business!
Read LessWhen I first heard about a Sphere of Influence, I just figured it meant reaching out to my Facebook friends and friends in real life. However, after completi...
Read MoreWhen I first heard about a Sphere of Influence, I just figured it meant reaching out to my Facebook friends and friends in real life. However, after completing the SOI online course, I discovered that there is so much more to obtaining referral-based leads! In just six months, referrals now account for nearly HALF of our total volume and have increased our sales by 20%. I made an entirely new goal for this year. The SOI course has been one of the best investments for our agents.
Read LessThe most important thing I learned from the SOI Online Course is while there are plenty of great ways to generate leads and new business, referral-based busi...
Read MoreThe most important thing I learned from the SOI Online Course is while there are plenty of great ways to generate leads and new business, referral-based business is one of the most reliable options. If you want to learn more about improving the number of referrals you receive, this course is perfect for you.
Read LessSimple and effective.
Simple and effective.
Read Less“An investment in knowledge pays the best interest.” -Benjamin Franklin
$199.00
One time purchase price
Instructor
Like all Icenhower training courses, I created SOI: Building A Referral-Based Sphere of Influence for those real estate agents wanting to move from a mere real estate practice to a systematized real estate business with the control and mastery of your results.
You are not an "average agent", so you need to employ the tried and tested ways of the nation’s Top Producers for always having an abundance of prospective buyers and sellers lined up — people who know who you are by name and "brand", who come to you first to list their property or to show them their next new one.
Regardless of your specialty, location or client base, we’ll show you how to systematize your approach to SOI: Building A Real Estate Agent's Sphere of Influence and employ the tried and tested way of taking back control — or grabbing it perhaps for the first time — of your ability to generate a predictable number of Closed Transactions month after month.
We’ll show you step-by-step how to grow your results year after year, and do it with no gaps in productivity or slumps in transaction activity, as you approach your business’s SOI Referral Database like a master.
Showcase Your Learning
All Courses, Core ICC Courses
All Courses, Core ICC Courses
All Courses, Core ICC Courses