Designed for all learning types

  • Video Training

    In-depth professional video training on every module, presented by the author, Brian Icenhower.

  • Written Modules

    Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.

  • Audiobook

    Since real estate agents are always on the move, your training must be too. This course provides a professional downloadable audiobook.

Course curriculum

  • 1
    Get started here!
  • 2
    Module 1: Your book of business
  • 3
    Module 2: Who Do You Know?
  • 4
    Module 3: Your SOI contact plan
  • 5
    Module 4: What's your number?
  • 6
    Module 5: Feed the machine
  • 7
    Module 6: Your SOI means business
  • 8
    Module 7: The buyer lead conversion process
  • 9
    Module 8: The Seller Lead Conversion Process
  • 10
    Module 9: Do You Have the Time?
  • 11
    Module 10: Time to Get Social
  • 12
    Module 11: Stay on track
  • 13
    Module 12: Client events
  • 14
    Module 13: Open houses
  • 15
    Module 14: Develop referrals from existing clients
  • 16
    Module 15: Online reviews to build business
  • 17
    Module 16: Previewing properties to get listings
  • 18
    Module 17: Search updates
  • 19
    Post-Course Survey
  • SOI eBook SOI Audiobook
  • Module 1: Your book of business FREE TRIAL Your Book of Business FREE TRIAL Script: SOI Update Database Daily Contact Form FREE TRIAL SOI Member Contact Form FREE TRIAL Action Steps FREE TRIAL
  • Module 2: Who do you know? Who Do You Know? Who Do Know from These Industries? SOI Member Contact Form Script: SOI update database & FB direct message Action Steps
  • Module 3: Your SOI contact plan Your SOI Contact Plan: The communication bouquet My SOI Contact Plan Action Steps
  • Module 4: What's your number? Your SOI and Your Income How Does Your SOI Measure Up? Script: Update database & ask for referral Action Steps
  • Module 5: Feed the machine Feed the Machine: Growing your SOI Script: Asking for referrals Action Steps
  • Module 6: Your SOI means business Your SOI Means Business
  • Module 7: The buyer lead conversion process Part One: Buyers don't know what they don't know Part Two: From contact to appointment Part Three: Buyer and lender consultations Part Four: Making things official Scripts for Presenting the Exclusive Buyer Agency Agreement Scripts for Handling Objections to Signing the Buyer Agency Agreement Buyer Questionnaire & Lead Sheet Buyer Lead Conversion Process Scripts Action Steps
  • Module 8: The seller lead conversion process Part One: Overcoming common objections Part Two: Getting answers Part Three: The pre-listing packet Part Four: The kitchen table consultation Seller Lead Sheet Action Steps
  • Module 9: Do you have the time? Part One: Parkinson's Law and your priorities Part Two: Taking it further The Top Producing Realtor's Daily Schedule Sample Weekly Calendar The Erase and Replace Rule Action Steps
  • Module 10: Time to get social Time to Get Social Action Steps
  • Module 11: Stay on track Stay on Track Action Steps
  • Module 12: Client events Everyone Loves a Party Action Steps
  • Module 13: Open houses Open Houses Script: Scheduling an open house Script: Promoting your open house Script: Security and insurance for open houses Script: Follow-ups for potential buyers Script: Follow-up and dialogue for neighbours and sellers Action Steps
  • Module 14: Develop referrals from existing clients Develop Referrals from Existing Clients Scripted Asks Script: Past client follow-up Action Steps
  • Module 15: Online reviews to build business Online Reviews to Build Business Five-Star Reviews Can Generate Leads! Action Steps
  • Module 16: Previewing properties to get listings Previewing Properties to Get Listings Benefits of Previewing Property Script: Door-knocking after previewing property Action Steps
  • Module 17: Search updates Search Updates Neighborhood Auto Email Drip Script Script: Geographic farming auto email drip Script: Seller lead auto email drip Script: Buyer auto prospecting search script Action Steps
  • Post-Course Survey

Everything you need to grow and stay successful in your real estate business

“An investment in knowledge pays the best interest.” -Benjamin Franklin