Designed for all learning types.

  • Video Training

    In-depth professional video training on every module, presented by the author, Brian Icenhower.

  • Written Modules

    Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.

  • Downloadable Resources

    Download the systems, scripts, and more, that will help you take what you learned and apply it to your business today.

Course curriculum

  • 1

    Get Started Here

    • Schedule a Coaching Call

    • Stay Connected via our REAL ESTATE AGENT ROUND TABLE Facebook Group

  • 2

    Module 1: Facebook Personal Page - Generating Organic Business

    • Facebook Personal Page - Generating Organic Business

    • Workbook: Facebook Personal Page - Generating Organic Business

    • How to Create a Friends List on Facebook

  • 3

    Module 2: Facebook Business Page

    • Facebook Business Page

    • Workbook: Facebook Business Page

    • BONUS HELP: Creating a Facebook Page for Your Business

    • BONUS HELP: Adding Essential Information to Your Facebook Page

    • BONUS HELP: Creating a Professional Cover Image for Your Facebook Page - PART 1

    • BONUS HELP: Creating a Professional Cover Image for Your Facebook Page - PART 2

    • BONUS HELP: Stock Photo Download

    • BONUS HELP: How to Use Canva Tutorial

    • BONUS HELP: How to Find Royalty Free Images

    • Facebook Description Examples

    • Facebook Cover Templates

    • Keyword Research Toolkit

    • Keyword Examples

    • Successful Facebook Ad Examples

  • 4

    Module 3: Instagram: Your Homepage & Content

    • Instagram: Your Homepage & Content

    • Workbook: Instagram: Your Homepage & Content

    • STAY Social Media Strategy Calendar - Social Media Images

    • STAY Social Media Strategy Calendar

  • 5

    Module 4: Websites, Landing Pages & CRMs

    • Websites, Landing Pages & CRMs

    • Workbook: Websites, Landing Pages, & CRMs

    • Keyword Research Toolkit

    • Keyword Examples

  • 6

    Module 5: Real Estate Blogs

    • Real Estate Blogs

    • Workbook: Real Estate Blogs

  • 7

    Module 6: Video Marketing

    • Video Marketing

    • Workbook: Video Marketing

    • Pre-Listing Video Examples

    • Pre-Listing Video Scripts

  • 8

    Module 7: YouTube for Real Estate Agents: Creating Your Channel & Videos

    • YouTube for Real Estate Agents: Creating Your Channel & Videos

    • Workbook: YouTube - Creating a Channel & Video

  • 9

    Module 8: Pinterest, LinkedIn, & Twitter

    • Pinterest, LinkedIn, & Twitter

    • Workbook: Pinterest, LinkedIn, & Twitter

  • 10

    Module 9: Your Google Presence & Advertising

    • Your Google Presence & Advertising

    • Workbook: Your Google Presence & Advertising

  • 11

    Module 10: Online Reviews

    • Online Reviews

    • Workbook: Online Reviews

    • Best Practices for Generating Google Reviews

    • Asking for a Review

    • Asking for a Google Review Template

    • Leave Us a Review Social Media Template

    • Google Review Request Email Template

    • Example Video: Reviews Request

    • Google Review Script & Instructions for Staff

    • Quick Tip: Reviews for each location

    • Online Review Job Post (Word doc with social post text)

    • Online Review Job Post (PowerPoint design file template)

    • Advanced Techniques for Getting Google Reviews

Immediate Takeaways and Course Features

This course includes downloadable assets so you can immediately put what you learn into practice. As with all of our ICC Online Courses, helpful workbook PDFs are included with each module to guide your learning, every step of the way.

  • SCRIPTS to help you ask for Online Reviews, the new online currency for real estate agents.

  • SOCIAL MEDIA TEMPLATES that provide you with a great jumping-off point to get your social media channels rolling with clean, professional content.

  • VIDEO MARKETING EXAMPLES from top-producing agents that will provide you with inspiration and help you get started with video marketing.

  • SOCIAL MEDIA CALENDAR to help you build your own daily prompts and inspire creative and effective posting across all social media channels.

  • VIDEO TUTORIALS that walk you through step-by-step and teach you how to set up your social media home pages for maximum impact.

  • OPTIONS for how you learn best. Each module provides a downloadable PDF workbook as well as a featured video of Brian Icenhower, teaching the topic at hand. So however you learn best -- we have an option for you!

The Complete Guide to Social Media and Digital Marketing

This course is the Masterclass you've been looking for.

Talk to a coach

If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course!
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Brian Icenhower

Instructor


Brian Icenhower is the CEO and Founder of Icenhower Coaching & Consulting (ICC), which provides customized coaching and training programs to many of the highest producing real estate agents, teams, and brokerage owners in North America. This progressive company also produces online courses, podcasts, training materials, speaking events, video modules, and real estate training books. 

Brian has been in the real estate industry for decades, and he has witnessed and studied the advent of social media and what it means for Realtors. Part of a Realtor's job is to adapt and change as new technology presents itself, and with social media and digital marketing, it is no different. Brian has distilled the information you need as a Realtor to not only survive but thrive in this age of social media and digital marketing, and it's all inside this online course. Brian leads this course where you will learn the cutting edge strategies and systems that provide positive results, engage your audience, increase your sales, and grow your business.


Become a Social Media Marketing Master

Gain the confidence and know-how to use the social media channels at your disposal for the greatest impact on your real estate business. You'll learn the cutting edge strategies and systems that provide positive results, engage your audience, increase your sales, and grow your business.
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