Modern Online Learning

  • Video Training

    In-depth professional video training on every module, presented by the author, Brian Icenhower.

  • Written Modules

    Detailed and downloadable written modules with graphics, scripts, spreadsheets, forms, and so much more.

  • Audiobook

    Since real estate agents are always on the move, your training must be too. This course provides a professional downloadable audiobook.

Course curriculum

  • 1

    Welcome ! Start here

    • Complete Download - Recruit Ebook

    • Complete Download - Recruit Audiobook

    • Stay Connected via our REAL ESTATE AGENT ROUND TABLE Facebook Group

  • 3

    Module 2: The recruiting scoreboard

    • Module 2: The recruiting scoreboard

    • The Recruiting Scoreboard

    • Graphic: The Big 3

    • Resource: Sample Weekly Calendar

    • Resource: Sample Recruiter Dashboard

    • Resource: Recruiting Tools

  • 4

    Module 3: Recruiting with technology

    • Module 3: Recruiting with technology

    • Recruiting with Technology

    • Graphic: 10-10-5 Daily Plan

  • 5

    Module 4: Recruiting sources

    • Module 4: Recruiting sources

    • Recruiting Sources

    • Script: Congratulations & Production Report

    • Script: Congratulations on Production

    • Script: Expanding into Your Area

    • Script: New Listing

    • Script: Thank You for Cooperating on Buyer Side

    • Script: Thank You for Cooperating on Listing Side

    • Script: Real Estate School and New Licensees

  • 6

    Module 5: Setting recruiting appointments

    • Module 5: Setting recruiting appointments

    • Setting Appointments

    • Script: Let's Talk About Your Production

    • Script: Provide a Production Report

    • Script: After Closed Transactions #1

    • Script: After Closed Transactions #2

    • Script: When Recruit is Referred by One of Your Own Agents

    • Script: When Recruit is Referred to the Recruiter

    • Script: For a New Brokerage or New Recruiter

    • Script: Looking to Build Relationships

    • Script: Referred by Agent After Transaction

    • Script: Students from Real Estate Licensing School

    • Script: For Rookie Agents in Their First Year

    • Script: For Up-and-Coming Agents

    • Script: Increased Market Presence

    • Script: Invitation to Class or Training Event

    • Script: Invitation to Participate on Agent Panel

    • Script: Confirming Recruiting Appointments

    • Script: Objection Handler - Not interested in moving companies

    • Script: Objection Handlers - I'm too busy #1

    • Script: Objection Handlers - I'm too busy #2

    • Script: Objection Handlers - Happy with current company

    • Script: Objection Handlers - I need to wait until my transactions close

    • Script: Objection Handlers - Let me think about it

  • 7

    Module 6: Conducting recruiting appointments

    • Module 6: Conducting recruiting appointments

    • Conducting Appointments

    • Script: The Recruiting Process

  • 8

    Module 7: Setting follow-up appointments

    • Module 7: Setting follow-up appointments

    • Setting Follow-Up Appointments

    • Natural DISC Profile Business Generation Tendencies

    • Script: Attend a Class or Training Event

    • Script: Behavioral Assessment

    • Script: Set a Coaching Appointment

    • Script: Create a Business Plan

  • 9

    Module 8: Closing recruits

    • Module 8: Closing recruits

    • Closing Recruits

    • Agent Intake Pipeline

    • Scripts: Closing and Objection-Handling

    • Script: When, Not If

    • Script: They Can't Say No to Their Own Goals

    • Script: Delay Causes Resentment

    • Script: Commission Split

    • Script: You Need Our Systems

    • Script: Start Transitioning Ahead of Time

    • Script: Can Your Broker Help?

    • Script: Prepping the Broker Conversation

    • Script: Transferring Current Business

  • 10

    Module 9: Creating a growth environment for recruiting

    • Module 9: Creating a growth environment for recruiting

    • Creating a Growth Environment for Recruiting

    • Graphic: Characteristics of a Growth Environment

    • Graphic: DISC style identification

    • Graphic: SWOT

    • Real Estate Office Brokerage Training Monthly Calendar

Immediate Takeaways and Course Features

This course includes downloadable assets so you can immediately put what you learn into practice.

  • SCRIPTS for recruiting. Congratulations & Production Report Script, Expanding into Your Area Script, New Listing Script, Thank You for Cooperating on Buyer Side Script, Thank You for Cooperating on Listing Side Script, Real Estate School and New Licensees Script, Objection Handlers, and many more

  • RESOURCES to help you recruit effectively. Sample Weekly Calendar, Sample Recruiter Dashboard, Recruiting Tools, Recruiting Scoreboard, Agent Intake Pipeline

  • HELPFUL GRAPHICS to illustrate takeaway points and reinforce learning. DISC Behavioral Assessment, DISC Profiles, The Big 5, 10-10-5 Daily Plan, DISC Style Identification, Characteristics of a Growth Environment, SWOT

  • OPTIONS for how you learn best. Each module provides a downloadable PDF chapter as well as a featured video of Brian Icenhower, teaching the topic at hand. At the beginning of the course, you are also provided with a full audiobook to listen to. So however you learn best -- we have an option for you!

Reviews

5 star rating

All agents are Now Required to take this course

Davis B

One of our lead agents suggested Brian’s RECRUIT Course, and we were so impressed, we now require all lead agents to take and complete the course.

One of our lead agents suggested Brian’s RECRUIT Course, and we were so impressed, we now require all lead agents to take and complete the course.

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5 star rating

Freed up Hours of Time!

Tarah W

As a broker/owner, recruiting was something I never felt comfortable with before completing RECRUIT. Within 3 months of finishing the course, I managed to ad...

Read More

As a broker/owner, recruiting was something I never felt comfortable with before completing RECRUIT. Within 3 months of finishing the course, I managed to add three buyer’s agents, which has increased our production by 50% and freed up hours of time!

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5 star rating

Need a New Office!

Joseph B

Within the first two months of completing the RECRUIT course, my team has added three new buyer’s agents and a listing specialist. Our team’s production has ...

Read More

Within the first two months of completing the RECRUIT course, my team has added three new buyer’s agents and a listing specialist. Our team’s production has increased by 40%, and we are looking for a new office to accommodate our growing team!

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5 star rating

Shows the Value of Recruiting

Jill C

Thanks to RECRUIT, our entire team sees the value in recruiting, and it’s become a virtuous cycle. Our team members genuinely share their enthusiasm for bein...

Read More

Thanks to RECRUIT, our entire team sees the value in recruiting, and it’s become a virtuous cycle. Our team members genuinely share their enthusiasm for being a part of our team, which excites them to tell their friends, etc. Highly recommend this course to anyone who needs help with the recruiting process.

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5 star rating

Exactly the guidance I needed

Michelle M

When I realized I needed agents to help me with some of my leads, I knew I needed a guide. RECRUIT has been exactly what I needed, and even though I have suc...

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When I realized I needed agents to help me with some of my leads, I knew I needed a guide. RECRUIT has been exactly what I needed, and even though I have successfully added two buyers agents and an Admin over the course of three months, I still read the eBook once a month to ensure I’m doing everything right.

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5 star rating

Thrilled to see the future

Teresa B

A major challenge I faced when I made the leap from agent to broker was navigating the recruitment landscape. My previous brokerage did most of the recruitin...

Read More

A major challenge I faced when I made the leap from agent to broker was navigating the recruitment landscape. My previous brokerage did most of the recruiting for our team, but luckily, another agent in my area suggested this online course. RECRUIT helped me understand the process, and I am thrilled to see where my new team will take us.

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5 star rating

Added 10 transactions per month

Robert L

You will be hard-pressed to find a more comprehensive online course on the recruiting process anywhere else. Every step is outlined and covered in detail, an...

Read More

You will be hard-pressed to find a more comprehensive online course on the recruiting process anywhere else. Every step is outlined and covered in detail, and our team has gone from 15 closed transactions a month to almost 25 transactions a month just by adding new recruits.

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5 star rating

Would give 10 stars if I could

Marv N

If I could give this course 10 stars, I would! Brian outlines everything an agent or team needs to know about the recruiting process, with plenty of amazing ...

Read More

If I could give this course 10 stars, I would! Brian outlines everything an agent or team needs to know about the recruiting process, with plenty of amazing resources and scripts to make it simple.

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5 star rating

Streamlined our approach to Recruiting

Edward R

After months of attempting (and failing) to add agents to our team, I decided to do something about it. A friend who has praised ICC’s products for years sug...

Read More

After months of attempting (and failing) to add agents to our team, I decided to do something about it. A friend who has praised ICC’s products for years suggested RECRUIT. Our approach to recruiting is now more streamlined and simple, and the increase in production is incredible.

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5 star rating

Production is up 20 percent!

James S

Can’t say enough good things about the RECRUIT Online Course. We have added two new agents to our team and production is up 20%

Can’t say enough good things about the RECRUIT Online Course. We have added two new agents to our team and production is up 20%

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Pricing

Get access to this comprehensive course for one low payment!

RECRUIT: Recruiting for Real Estate Agents

Don't let your business stagnate! Recruiting is an active process, and a skill you can perfect. This course gives you the tried and tested techniques you need to attract top-producing real estate agents to your company.

Talk to a coach

If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course!
talk to a real estate coach

Brian Icenhower

Instructor


If your business isn't growing then it's dying. To attract agents to your real estate team or brokerage, you must evidence your ability to increase their productivity and help them sell more real estate.


In his most important work to date, veteran coach and real estate consultant, Brian Icenhower, shares the systems and strategies he used to build some of the fastest growing real estate companies in the United States.


Recruiting is the single most valuable skillset in real estate and the linchpin of all successful real estate businesses. To exponentially and sustainably increase the net profit of your real estate business, it is essential that you operate a committed and systematic recruitment practice.


From sourcing recruits and recruiting with technology to setting, conducting, and closing recruiting appointments, this exhaustive book provides invaluable insights and practical instruction for creating a production-centric growth environment that attracts agents to your real estate team or brokerage.


With our consultative approach, recruits guide agents to a place where they self-discover that the best way to sell more real estate, become more successful, and increase their net income is by joining your team or company.


We know not everyone learns the same way. For that reason, this course has videos, text modules, and a full audiobook. In addition, the text and audiobook are downloadable so you can keep this information for life, and take it with you wherever you go. 

If your business isn't growing, then it's dying.

Recruiting is the single most valuable skillset in real estate and the linchpin of all successful real estate businesses. To exponentially and sustainably increase the net profit of your real estate business, this course will help you build and operate a committed and systematic recruitment practice.
recruiting real estate agents