Course curriculum

Enrollment includes access to the following course materials for 2 years

  • 1

    Get Started Here!

    • Schedule a Coaching Call

    • Stay Connected via our REAL ESTATE AGENT ROUND TABLE Facebook Group

    • Welcome to Team Onboarding!

  • 2

    Module 1: Create Your Sphere of Influence Database

    • VIDEO: How to Create a Real Estate Sphere of Influence List - PART 1

    • VIDEO: How to Create a Real Estate Sphere of Influence List - PART 2

    • AUDIO: How to Create a Sphere of Influence List - PART 1

    • AUDIO: How to Create a Sphere of Influence List - PART 2

    • WORKBOOK: How to Create a Real Estate Sphere of Influence List

    • VIDEO: How to Set Up Your CRM

    • Script: Update Database

    • SOI Member Contact Form (fillable)

    • Daily SOI Contact Form (fillable)

    • Script: Update Database & Direct Message

  • 3

    Module 2: Who to Put in Your SOI

    • VIDEO: Who Do You Know

    • AUDIO: Who Do You Know?

    • Workbook: Who to Put in Your SOI

    • Who Do I Know From These Industries? (fillable)

    • SOI Call & Text Contact Cycle

    • QUIZ: Module 2 Part 1

    • QUIZ: Module 2 Part 2

    • Module 2 Action Steps

  • 4

    Module 3: How to Contact Your SOI

    • VIDEO: How to Contact Your SOI

    • AUDIO: How to Contact Your SOI

    • Workbook: How to Contact Your SOI

  • 5

    Module 4: Create Your SOI Contact Plan

    • VIDEO: Create Your SOI Contact Plan

    • AUDIO: Create Your SOI Contact Plan

    • Workbook: Create Your SOI Contact Plan

    • Sample Contact Plans

    • Sample Plan #1: The Basic

    • Sample Plan #2: Giving to Get

    • Sample Plan #3: Social Butterfly

    • Monthly Mailer Topics

    • QUIZ: Module 4

    • Module 4 Action Steps

  • 6

    Module 5: Get Uncomfortable

    • VIDEO: Get Uncomfortable

    • AUDIO: Get Uncomfortable

    • Workbook: Get Uncomfortable

    • The Comfort Zone PDF

    • Action Steps

  • 7

    Module 6: How to Grow Your SOI

    • VIDEO: How to Grow Your SOI

    • AUDIO: How to Grow Your SOI

    • Workbook: How to Grow Your SOI

  • 8

    Module 7: Build Your Vendor Database

    • VIDEO: Build Your Vendor Database

    • AUDIO: Build Your Vendor Database

    • Workbook: Build Your Vendor Database

    • Script: Asking for Referrals

    • Script: Update Database & Ask for Referral

    • QUIZ: Module 6 Part 1

    • QUIZ: Module 6 Part 2

    • Module 6 Action Steps

  • 9

    Module 8: Developing Referral Networks

    • VIDEO: Developing Referral Networks

    • AUDIO: Developing Referral Networks

    • Workbook: Developing Referral Networks

    • Who Do I Know From These Industries Worksheet

    • Who Do I Know From These Industries Spreadsheet

  • 10

    Module 9: Growing Vendor Relationships

    • VIDEO: Growing Vendor Relationships

    • AUDIO: Growing Vendor Relationships

    • Workbook: Growing Vendor Relationships

    • Script: Referral Business Partnership I

    • Script: Referral Business Partnership II

    • Script: Follow Up After Referring a Client to a Vendor

    • Script: To Contact SOI to Grow Vendor List

    • QUIZ: Module 12

    • Module 12 Action Steps

  • 11

    Module 10: Rights & Responsibilities

    • VIDEO: Rights vs. Responsibilities

    • AUDIO: Rights vs. Responsibilities

    • Workbook: Rights vs. Responsibilities

    • Rights vs. Responsibilities PDF

    • Action Steps

  • 12

    Module 11: Social Media Basics

    • VIDEO: Social Media Basics

    • AUDIO: Social Media Basics

    • Workbook: Social Media Basics

  • 13

    Module 12: Social Media Strategy

    • VIDEO: Social Media Strategy - PART 1

    • VIDEO: Social Media Strategy - PART 2

    • AUDIO: Social Media Strategy - PART 1

    • AUDIO: Social Media Strategy - PART 2

    • Workbook: Social Media Strategy

    • Social Media Calendar STAY Strategy for Content

    • Script: Personal Facebook Direct Message

    • 12-Month SOI Video Touch System

    • QUIZ: Module 8

    • Module 8 Action Steps

  • 14

    Module 13: Scarcity Vs. Abundance

    • VIDEO: Scarcity vs. Abundance

    • AUDIO: Scarcity vs. Abundance

    • Workbook: Scarcity vs. Abundance

    • 5 Steps to Mastery PDF - full page version

    • 5 Steps to Mastery PDF

    • 5 Steps to Mastery - Social Media Post

    • Scarcity Vs. Abundance Chart

    • Action Steps

  • 15

    Module 14: Real Estate Video Texting

    • VIDEO: Real Estate Video Texting

    • AUDIO: Real Estate Video Texting

    • Workbook: Real Estate Video Texting

    • Video Texting Example #1

    • Video Texting Example #2

    • Module 9 Action Steps

  • 16

    Module 15: Setting Up Your Facebook Business Page

    • VIDEO: Facebook Business Page

    • Workbook: Setting Up Your Facebook Business Page

    • BONUS HELP: Creating a Facebook Page for Your Business

    • BONUS HELP: Adding Essential Information to Your Facebook Page

    • Facebook Description Examples

    • BONUS HELP: Creating a Professional Cover Image for Your Facebook Page - PART 1

    • BONUS HELP: Creating a Professional Cover Image for Your Facebook Page - PART 2

    • BONUS HELP: How to Use Canva Tutorial

    • BONUS HELP: How to Find Royalty Free Images

    • BONUS HELP: Stock Photo Download

    • Facebook Cover Templates

    • Keyword Research Toolkit

    • Successful Facebook Ad Examples

  • 17

    Module 16: Thoughts Control Actions

    • VIDEO: Thoughts Control Actions

    • AUDIO: Thoughts Control Actions

    • Workbook: Thoughts Control Actions

    • The Gandhi Circle PDF

    • 6 Rules for Controlling Your Words PDF

    • Action Steps for Module 16

  • 18

    Module 17: Open Houses

    • VIDEO: Open Houses

    • Workbook: Open Houses

    • Resource: Open House Prospecting Activities

    • Resource: Open House Feedback Form (Printable)

    • Resource: Positive Need Affirmation Sandwich (Fillable)

    • Graphic: Open House Timeline

    • Open House System Checklist (fillable)

    • Open House System Checklist (editable)

  • 19

    Module 18: Listing E-Alert Updates

    • VIDEO: Listing E-Alert Updates - PART 1

    • VIDEO: Listing E-Alert Updates - PART 2

    • VIDEO: Listing E-Alert Updates - PART 3

    • AUDIO: Listing E-Alert Updates - PART 1

    • AUDIO: Listing E-Alert Updates - PART 2

    • AUDIO: Listing E-Alert Updates - PART 3

    • Workbook: Listing E-Alert Updates

    • Listing E-Alert Campaign Promotional Ad (fillable)

    • Script: Neighborhood Listing E-Alert Email Drip

    • Script: Geographic Farming Listing E-Alert Email Drip

    • Script: Seller Lead Listing E-Alert Email Drip

    • Script: Buyer Lead Listing E-Alert Email Drip

    • QUIZ: Module 14

    • Module 14 Action Steps

  • 20

    Module 19: Embrace Routines & Rituals

    • VIDEO: Embrace Routines & Rituals

    • AUDIO: Embrace Routines & Rituals

    • Workbook: Embrace Routines & Rituals

    • Listing & Closing Checklists

    • Action Steps for Module 19

  • 21

    Module 20: Time Management & Tracking

    • VIDEO: Time Management & Tracking

    • AUDIO: Time Management & Tracking

    • Workbook: Time Management & Tracking

    • Daily SOI Contact Form (fillable)

    • Lead Tracking (fillable)

    • SOI Member Contact Form (fillable)

    • Eisenhower Decision Matrix

  • 22

    Module 21: Daily Schedule & Time Blocking

    • VIDEO: Daily Schedule & Time Blocking

    • AUDIO: Daily Schedule & Time Blocking

    • Workbook: Daily Schedule & Time Blocking

    • Sample Weekly Calendar

    • Daily Schedule for Realtors

    • The Erase and Replace Rule

  • 23

    Module 22: Activities Over Results

    • VIDEO: Activities Over Results

    • AUDIO: Activities Over Results

    • Workbook: Activities Over Results

    • Action Steps for Module 7

  • 24

    Module 23: Tracking with a Dashboard

    • VIDEO: Tracking with a Dashboard

    • AUDIO: Tracking with a Dashboard

    • Workbook: Tracking with a Dashboard

    • ICC Team Dashboard - Excel Spreadsheet

    • QUIZ: Module 19 Part 1

    • QUIZ: Module 19 Part 2

    • Module 19 Action Steps

  • 25

    Module 24: Making Intial Contact with Online Leads

    • VIDEO: 2 Week Assault Plan Explained

    • Workbook: Making Initial Contact with Online Leads

    • Mastering Lead Follow Up - Infographic

    • The Sales Process - Infographic

    • Should I Keep Trying - Infographic

    • They Didn't Answer - Infographic

    • Converting a Prospect to a Client - Infographic

    • 2-WEEK ASSAULT PLAN For Making Initial Contact with Online Leads

    • 2-Week Assault Plan Phone Call Scripts

    • 2-Week Assault Plan Text Scripts

    • 2-Week Assault Plan Email Template Scripts

    • 2-Week Assault Plan Video Email Scripts

    • 2-Week Assault Plan Facebook and Social Media Scripts

  • 26

    Module 25: Online Lead Follow-Up Plans

    • VIDEO: Online Lead Follow Up Plans

    • "I'll Do You One Better"

  • 27

    Module 26: How to Be a Professional

    • VIDEO: How to Be a Professional

    • AUDIO: How to Be a Professional

    • Workbook: How to Be a Professional

    • Keep Emotions Between the Lines PDF

    • DISC Behavioral Assessment Image

    • Action Steps for Module 26

  • 28

    Module 27: Buyer Lead Conversion & Consultation Process

    • Part One: Buyers don't know what they don't know

    • Part Two: From contact to appointment

    • Part Three: Buyer and lender consultations

    • Part Four: Making things official

    • Workbook: Buyer Lead Conversion & Consultation Process

    • Buyer Questionnaire & Lead Sheet

    • Pre-Buyer Consult Video #1 Script

    • Buyer Consultation Video Script

    • Scripts: Presenting the Exclusive Buyer Agency Agreement

    • Scripts: Handling Objections to Signing the Buyer Agency Agreement

    • Script: MLS Auto-Prospecting

  • 29

    Module 28: Seller Lead Conversion & Listing Presentation Process

    • Part One: Overcoming common objections

    • Part Two: Getting answers

    • Part Three: The pre-listing packet

    • Part Four: The kitchen table consultation

    • Workbook: Seller Lead Conversion & Listing Presentation Process

    • Seller Lead Sheet

    • Price Reduction Graphic

    • Listing Consultation

    • Pre-Listing Consultation Video Scripts

    • Pre-Listing Video #1 Script

    • Pre-Listing Video #2 Script

    • Pre-Listing Video #3 Script

    • Pre-Listing Video #4 Script

    • Pre-Listing Video #5 Script

    • Virtual Listing Presentation - Luxury Theme

    • Virtual Listing Presentation - Classic Theme

    • Listing and Closing Checklists

    • The Listing Consultation Script

    • Objections about Finding a Home to Buy Before Listing

    • Scripts for Listing Consultation Objections about Price

    • Urgency Objections

    • Overcoming Objections about Paying a Commission

  • 30

    Module 29: Fail Forward

    • VIDEO: Fail Forward

    • AUDIO: Fail Forward

    • Workbook: Fail Forward

    • Action Steps for Module 29

  • 31

    Module 30: Understanding the Needs Analysis

    • VIDEO: Understanding the Needs Analysis

    • AUDIO: Understanding the Needs Analysis

    • Workbook: Understanding the Needs Analysis

    • The Feelings Wheel

    • Real Estate Trainer Podcast: Episode 196 - Real Estate Recruiting Scripts: Conducting the Appointment

    • Action Steps for Module 30

  • 32

    Module 31: Negotiating with a Needs Analysis

    • VIDEO: Negotiating With a Needs Analysis

    • AUDIO: Negotiating With a Needs Analysis

    • Workbook: Negotiating With a Needs Analysis

    • Buyer Lead Sheet (fillable)

    • Seller Lead Sheet (fillable)

    • Action Steps for Module 31

  • 33

    Module 32: The Mirroring Technique

    • VIDEO: The Mirroring Technique

    • AUDIO: The Mirroring Technique

    • Workbook: The Mirroring Technique

    • Real Estate Trainer Podcast: Episode 184 - NLP Real Estate Scripts for Realtors

    • Action Step for Module 32

  • 34

    Module 33: Mirroring & Matching

    • VIDEO: Mirroring & Matching

    • AUDIO: Mirroring & Matching

    • Workbook: Mirroring & Matching

    • Mirror & Matching - Real Estate Negotiation Strategies

    • Action Steps for Module 33

  • 35

    Module 34: The Negotiation Blueprint

    • VIDEO: The Negotiation Blueprint

    • AUDIO: The Negotiation Blueprint

    • Workbook: The Negotiation Blueprint

    • Meet in the Middle Negotiation Model Graphic

    • The Icenhower Method Negotiation Model Graphic

    • Action Steps for Module 34

What's included

  • Video Training

    In-depth professional video training on every module, presented by the author, Brian Icenhower.

  • Written Modules

    Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.

  • Support

    We provide support for you throughout your training; reach out to our client care team at info@icenhowercoaching.com

  • Action Steps

    At the end of each module, Action Steps are provided, giving you a springboard to start applying what you learned right away.

The roadmap to a successful onboarding

Team Onboarding teaches the strategies and tactics used by successful real estate organizations to onboard agents joining a team. It offers a proven path to success and includes essential checklists, onboarding procedures, training calendar, and materials.

Talk to a coach

If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course!
talk to a real estate coach

Brian Icenhower

Instructor

I designed Team Onboarding to get new agents joining a team up into production quickly. In this course, we do it two ways.

First, you will learn how to generate and convert leads from potential customers looking to buy or sell a home that you don't know. You'll learn all the top methods with the highest conversion rates so you can generate business right off the bat.

Second, you will learn how to generate business from your own personal sphere of influence (SOI). These are the people you already know. You will learn how to build your book of business, and as it grows over time, so you will find more and more business coming to you as you progress year by year.

This course, which is over 30 modules long, will help you develop your business in those two healthy ways at the same time, so your own book of business is diversified. 

Along the way, you'll receive training on other essential topics, like time management, buyer and seller lead conversion, negotiations training, and mindset training.

You'll learn all of these skills and tools (and more) that a new agent should learn to get them into production and selling real estate extremely quickly.


Get into production quickly.

One of the biggest challenges about starting out on a real estate team for the first time is the lag between starting on the team and getting into production. This course will accelerate your progress and allow you to get into production much more quickly, which will help you thrive as a new member on your team.

Welcome to Team Onboarding

A message from Brian Icenhower