Designed for All Learning Types

  • Video Training

    In-depth professional video training on every module, presented by the author, Brad Baldwin.

  • Written Modules

    Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.

  • Customized Plan

    Use an icon and text to communicate the value proposition and share the specific benefits of your offering. What makes it unique in your market?

Planning Made Easy

This course takes the mystery out of real estate business plan and guides you through the entire process. It includes information and helpful templates for both solo agents and teams of varying sizes and structures.

Course curriculum

Goals at a Glance, Team Structure, and Budgets

  • 1

    Welcome!

    • A message from your instructor

    • Before you start...

    • Stay Connected via our REAL ESTATE AGENT ROUND TABLE Facebook Group

  • 2

    Webinar Replay of the 1-3-5 Business Plan

    • Business Planning 2020 Webinar Replay

  • 3

    Introduction to Business Planning

    • Introduction and Course overview

    • ICC-Business-Planning-Guide

  • 4

    Module 1 - The Scoreboard

    • The Scoreboard

    • The ICC Scoreboard

    • ICC Production Tracker

  • 5

    Module 2 - The Organizational Structure

    • The Organizational Structure Chart

    • Expansion Team Organizational Structure

    • Large Team Organizational Structure - Hybrid

    • Large Team Organizational Structure - Traditional

    • Midsize Team Organizational Structure - Hybrid

    • Midsize Team Organizational Structure - Traditional

    • Small Team Organizational Structure

  • 6

    Module 3 - The Budget

    • Production Growth Budget Schedule

    • Production Growth Budget Schedule Fillable

    • Production Growth Budget Schedule

  • 7

    Module 4 - The Single Page Business Plan the 1-3-5

    • 1-3-5 Single Page Business Plan

    • Blank Annual Business Plan (Fillable)

    • Team Annual Business Plan-Sample

    • Solo Agent Annual Business Plan-Sample

    • ICC-Business-Planning-Guide

    • 1-3-5 Word Doc Editable

  • 8

    Module 5 - Going Virtual

    • Virtual Listing Presentation Templates

    • Virtual Real Estate Listings - How REALTORS Conduct Virtual Consultations

    • Promoting Virtual Broker Open Houses Using Social Media

    • Example of Successful Real Estate Marketing Video: The Future of Real Estate is Now

    • Example of a Real Estate Buyer Presentation: The Virtual Consultation Process

    • Virtual Showing Request Form

  • 9

    Module 6 - The Schedule and Conclusion

    • The Schedule and Conclusion

    • Daily Schedule for Realtors

    • Personalized Schedule Fillable

What Makes Our Business Plan different?

We get specific and walk you through the entire process. You'll learn:

  • How to build a single page business plan

  • How to define your “Number One Goal”

  • What 3 Strategies you need to Focus on to get to the One Goal

  • How to prioritize and implement

  • Steps for success for Solo Agents as well as Teams

Reviews

5 star rating

Amazing Course for Organizational Structure

Valerie W

Over the course of several months, our lead agents and I were concerned about how we could grow into a larger team. After some research, I learned about ICC’...

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Over the course of several months, our lead agents and I were concerned about how we could grow into a larger team. After some research, I learned about ICC’s online courses, and Business Planning seemed to me most in-tuned to the problems we were facing. I shared the course with my other lead agents, and we now have the structure in place to become one of the biggest and most successful teams in the region.

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5 star rating

Provides a Structured Plan for Success

Vincent A

For the longest time, I made the mistake of thinking I had the business side of real estate all figured out. It wasn’t until I saw the numbers of other agent...

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For the longest time, I made the mistake of thinking I had the business side of real estate all figured out. It wasn’t until I saw the numbers of other agents in my brokerage doing so much more. The biggest difference? They had a structured plan. One of the top agents suggested Business Planning, and within a couple months of completing the course, I’m starting to creep into the top 5 agents in our area!

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5 star rating

Excited for the Future

Chris R

Not only does the Business Planning course provide a plethora of value information, it is also filled with several amazing resources such as sample forms and...

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Not only does the Business Planning course provide a plethora of value information, it is also filled with several amazing resources such as sample forms and fillable forms. My small team and I look forward to a very bright future thanks to Business Planning.

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5 star rating

Helped Us Grow Our Team

Kristy G

When my husband/business partner and I started adding agents, we didn’t have any defined roles for them. We took the Business Planning online course together...

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When my husband/business partner and I started adding agents, we didn’t have any defined roles for them. We took the Business Planning online course together, and the insights into how to structure a business plan, a team, and a budget really helped! Each of our agents now has a daily schedule, and we went from an average of 10 closed transactions a month to 16.

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5 star rating

Keeps Us Accountable

Traci B

Business Planning is absolutely a 5-star online course. Just by taking this course, our team is far more organized, and the Scoreboard they provide keeps all...

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Business Planning is absolutely a 5-star online course. Just by taking this course, our team is far more organized, and the Scoreboard they provide keeps all of us accountable and on task. Thanks to Icenhower Coaching for this invaluable resource!

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5 star rating

Great for Solo Agents!

Caroline N

The budget section of the Business Planning course alone makes the course well worth it, especially as a solo agent. Once I learned how to be more creative w...

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The budget section of the Business Planning course alone makes the course well worth it, especially as a solo agent. Once I learned how to be more creative with my marketing budget, my bottom line improved by 15%.

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5 star rating

Organization will Set you Free!

James W

Before taking this course, our team was growing, but put together haphazardly. One of our agents discovered Business Planning during one of our team meetings...

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Before taking this course, our team was growing, but put together haphazardly. One of our agents discovered Business Planning during one of our team meetings, and I decided to take it. Once we put the right pieces together, we were able to add two new listing appointments a week and work far more efficiently.

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5 star rating

Made the Transition Into Real Estate Easier

Guy T

I’m a solo agent who transitioned into real estate from auto sales, and figured it would be a similar process. Taking Business Planning showed me the differe...

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I’m a solo agent who transitioned into real estate from auto sales, and figured it would be a similar process. Taking Business Planning showed me the differences in the process, and how I can improve and stay within a reasonable budget. This course is amazing!

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5 star rating

Excellent Course for Planning in Real Estate

Bernie H

The Business Planning online course offers a tried and true blueprint for solo agents all the way up to the biggest teams. Since I, along with our lead agent...

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The Business Planning online course offers a tried and true blueprint for solo agents all the way up to the biggest teams. Since I, along with our lead agents, took this course, we have doubled our production in just three months.

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5 star rating

As simple as 1-3-5

Anil M

My biggest takeaway from taking the Business Planning course is it really is as simple as 1-3-5. While it’s easy to set a sales goal, this course shows you h...

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My biggest takeaway from taking the Business Planning course is it really is as simple as 1-3-5. While it’s easy to set a sales goal, this course shows you how to break down your annual goal into actionable steps.

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5 star rating

Awesome organizational structure charts

Lee L

The organizational structure charts helped our team immensely! Once we identified the holes in our team structure, we were able to recruit the right people, ...

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The organizational structure charts helped our team immensely! Once we identified the holes in our team structure, we were able to recruit the right people, and we are now generating more business than ever (25 transactions per month - and counting).

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5 star rating

Brad is a great teacher

Kim M

Each module in this Online Course provides in-depth analysis of how to plan properly, and Brad is a great teacher!

Each module in this Online Course provides in-depth analysis of how to plan properly, and Brad is a great teacher!

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Talk to a coach

If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course!
talk to a real estate coach

Plan for success

Turn your ambitions into reality. Build the successful real estate business you deserve!

Brad Baldwin

Instructor

As an agent for almost 20 years, Brad Baldwin has consistently ranked as one of the highest producing agents in the Midwestern United States. After consistently selling over 100 properties per year for multiple years, Brad began working directly with Brian Icenhower to grow his real estate team that ultimately sold more than 200 units annually in both Kansas City and ultimately North Texas. 


Brad started his expansion team when he moved to a small town in North Texas where he got married and created an expansion business selling 46 properties in his first year knowing no one there locally. Brad accomplished this by building his sphere of influence database very quickly and prospecting for expired listings and FSBOs.


All the while, Brad worked alongside Brian Icenhower learning how to coach top real estate agents, teams and brokerages. Brad’s true passion for coaching empowered him to become a full-time coach and consultant in 2015. With over 4000 coaching hours logged since, he has had the opportunity to work with many of the top agents and teams in the United States -- many of which close more than 500 units per year.