Icenhower Coaching & Consulting

Over the course of several months, our lead agents and I were concerned about how we could grow into a larger team. After some research, I learned about ICC’s online courses, and Business Planning seemed to me most in-tuned to the problems we were facing. I shared the course with my other lead agents, and we now have the structure in place to become one of the biggest and most successful teams in the region.

For the longest time, I made the mistake of thinking I had the business side of real estate all figured out. It wasn’t until I saw the numbers of other agents in my brokerage doing so much more. The biggest difference? They had a structured plan. One of the top agents suggested Business Planning, and within a couple months of completing the course, I’m starting to creep into the top 5 agents in our area!

Not only does the Business Planning course provide a plethora of value information, it is also filled with several amazing resources such as sample forms and fillable forms. My small team and I look forward to a very bright future thanks to Business Planning.

When my husband/business partner and I started adding agents, we didn’t have any defined roles for them. We took the Business Planning online course together, and the insights into how to structure a business plan, a team, and a budget really helped! Each of our agents now has a daily schedule, and we went from an average of 10 closed transactions a month to 16.

The budget section of the Business Planning course alone makes the course well worth it, especially as a solo agent. Once I learned how to be more creative with my marketing budget, my bottom line improved by 15%.

Before taking this course, our team was growing, but put together haphazardly. One of our agents discovered Business Planning during one of our team meetings, and I decided to take it. Once we put the right pieces together, we were able to add two new listing appointments a week and work far more efficiently.

I’m a solo agent who transitioned into real estate from auto sales, and figured it would be a similar process. Taking Business Planning showed me the differences in the process, and how I can improve and stay within a reasonable budget. This course is amazing!

The Business Planning online course offers a tried and true blueprint for solo agents all the way up to the biggest teams. Since I, along with our lead agents, took this course, we have doubled our production in just three months.

My biggest takeaway from taking the Business Planning course is it really is as simple as 1-3-5. While it’s easy to set a sales goal, this course shows you how to break down your annual goal into actionable steps.

The organizational structure charts helped our team immensely! Once we identified the holes in our team structure, we were able to recruit the right people, and we are now generating more business than ever (25 transactions per month - and counting).

Each module in this Online Course provides in-depth analysis of how to plan properly, and Brad is a great teacher!