Designed for All Learning Types

  • Video Training

    In-depth professional video training on every module, presented by the author, Brad Baldwin.

  • Written Modules

    Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.

  • Customized Plan

    Use an icon and text to communicate the value proposition and share the specific benefits of your offering. What makes it unique in your market?

Planning Made Easy

This course takes the mystery out of real estate business plan and guides you through the entire process. It includes information for both solo agents and teams.

Course curriculum

Goals at a Glance, Team Structure, and Budgets

  • 1


    • A message from your instructor

    • Before you start...

    • Next Steps ...

    • Stay Connected via our REAL ESTATE AGENT ROUND TABLE Facebook Group

  • 2

    Webinar Replay of the 1-3-5 Business Plan

    • Business Planning 2020 Webinar Replay

  • 3

    Introduction to Business Planning

    • Introduction and Course overview

    • ICC-Business-Planning-Guide

  • 4

    Module 1 The Scoreboard

    • The Scoreboard

    • The ICC Scoreboard

    • ICC Production Tracker

  • 5

    Module 2 The Organizational Structure

    • The Organizational Structure Chart

    • Expansion Team Organizational Structure

    • Large Team Organizational Structure - Hybrid

    • Large Team Organizational Structure - Traditional

    • Midsize Team Organizational Structure - Hybrid

    • Midsize Team Organizational Structure - Traditional

    • Small Team Organizational Structure

  • 6

    Module 3 The Budget

    • Production Growth Budget Schedule

    • Production Growth Budget Schedule Fillable

    • Production Growth Budget Schedule

  • 7

    Module 4 The Single Page Business Plan the 1-3-5

    • 1-3-5 Single Page Business Plan

    • Blank Annual Business Plan fillable

    • Team Annual Business Plan-Sample

    • Solo Agent Annual Business Plan-Sample

    • ICC-Business-Planning-Guide

    • 1-3-5 Word Doc Editable

  • 8

    Module 5 The Schedule and Conclusion

    • The Schedule and Conclusion

    • Daily Schedule for Realtors

    • Personalized Schedule Fillable

What Makes Our Business Plan different?

We get specific and walk you through the entire process. You'll learn:

  • How to build a single page business plan

  • How to define your “Number One Goal”

  • What 3 Strategies you need to Focus on to get to the One Goal

  • How to prioritize and implement

  • Steps for success for Solo Agents as well as Teams

Talk to a coach

If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course!
talk to a real estate coach

Plan for success

Turn your ambitions into reality. Build the successful real estate business you deserve!

Brad Baldwin


As an agent for almost 20 years, Brad Baldwin has consistently ranked as one of the highest producing agents in the Midwestern United States. After consistently selling over 100 properties per year for multiple years, Brad began working directly with Brian Icenhower to grow his real estate team that ultimately sold more than 200 units annually in both Kansas City and ultimately North Texas. 

Brad started his expansion team when he moved to a small town in North Texas where he got married and created an expansion business selling 46 properties in his first year knowing no one there locally. Brad accomplished this by building his sphere of influence database very quickly and prospecting for expired listings and FSBOs.

All the while, Brad worked alongside Brian Icenhower learning how to coach top real estate agents, teams and brokerages. Brad’s true passion for coaching empowered him to become a full-time coach and consultant in 2015. With over 4000 coaching hours logged since, he has had the opportunity to work with many of the top agents and teams in the United States -- many of which close more than 500 units per year.