Designed for all learning types

  • Video Training

    In-depth professional video training on every module, presented by the author, Brian Icenhower.

  • Written Modules

    Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.

  • Downloadable resources

    Takeaways and helpful templates that you can download and apply to your business today.

Course curriculum

  • 1

    Get Started Here!

    • Facebook Retargeting Ads for Real Estate Agents PDF Workbook

    • Stay Connected via our REAL ESTATE AGENT ROUND TABLE Facebook Group

  • 2

    How to Find and Use Your Facebook Pixel

    • Module 1: How to Find and Use Your Facebook Pixel

    • How to Find Your Facebook Pixel and Your Facebook Pixel

    • How to Add a Facebook Pixel to Your Real Estate Website

    • Install Facebook Pixel Helper

  • 3

    Advertising Strategies Based on Your Audience

    • Module 2: Advertising Strategies Based on Your Audience

    • Create a Custom Audience Based on Visitors to Your Real Estate Website

  • 4

    Using Facebook Audiences to Farm Neighborhoods and Target Your SOI on Facebook

    • Module 3: Using Facebook Audiences to Farm Neighborhoods and Target Your SOI on Facebook

    • How To Upload a Contact List to Facebook and Create a Custom Audience Based on Your SOI, Web Leads, or Geographic Farm for Retargeting Ads

    • Advanced Audience Targeting and Special Housing Ads Explained for Real Estate Agents

    • Create Your Audience with the Facebook Pixel

  • 5

    Creating Your Optimized Ad on Facebook with Retargeting

    • Module 4: Creating Your Optimized Ad on Facebook with Retargeting

    • Creating Your First Facebook Ad for Real Estate Agents

    • How To Run Facebook Ads For Real Estate Agents

    • Ways to Use Facebook Retargeting Ads for Real Estate

    • Creating an Ad for Collecting Information with a Facebook Lead Gen Form

    • Creating a Video Ad for Real Estate Agents

    • Easy Ways to Get Video Up On Your Page

    • Sample Facebook Retargeting Ad Text

    • Create Your Optimized Facebook Ad with the Pixel

  • 6

    Landing Pages for Your Facebook Pixel

    • Module 5: Landing Pages for Your Facebook Pixel

    • How to Add Your Facebook Pixel to a Real Estate Lead Capture Page or a Landing Page

    • Create a Landing Page with the Facebook Pixel

  • 7

    Exploring the Facebook Pixel Dashboard and Stats

    • Module 6: Exploring the Facebook Pixel Dashboard & Stats

    • Analytics Dashboard Overview and Ad Campaign Data Reviewed

  • 8

    Additional Resources and Tutorials

    • Bonus Module: Optimizing Your Facebook Post with the Right Featured Image

    • Facebook Blueprint

    • Turn Any Image into a Clickable Facebook Post

    • Stock Photo Download

    • PowerPoint Template Tutorial

    • How to Use Canva Tutorial

    • How to Find Royalty Free Images

    • Successful Facebook Ad Examples

You will learn

  • How Facebook Retargeting works

  • How to increase conversions, sales and grow your business with the use of Facebook Retargeting

  • How to figure out what ads aren’t working, why, and how to fix them

  • How to convert more lost leads

  • How to manage and optimize your Retargeting campaigns

  • How to create custom Facebook Audiences

  • How to use the Pixel Dashboard on Facebook and how to understand the Facebook Pixel statistics and use the data to help your future marketing campaigns

  • How to maximize your conversions and reach the right people

  • How to craft effective landing pages

  • Where to access royalty free images to use in your marketing campaigns ... and more!

Reviews

5 star rating

Makes Facebook ads easy to implement

Julio C

The lead agent on my team asked me to take ownership of our Facebook Ads, and I felt so overwhelmed, I knew I needed help. I’ve taken a few of Brian’s course...

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The lead agent on my team asked me to take ownership of our Facebook Ads, and I felt so overwhelmed, I knew I needed help. I’ve taken a few of Brian’s courses before, and I was thrilled to see the Facebook Ad online course! In just three months, we landed four listing clients thanks to our Facebook Ads.

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5 star rating

Results in just a couple weeks

Florence N

We were so impressed with the Facebook Retargeting Ads online course, we were happy to share it with the other teams within our brokerage. Within the first t...

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We were so impressed with the Facebook Retargeting Ads online course, we were happy to share it with the other teams within our brokerage. Within the first two weeks of implementing the strategies within this course, we have gained a seller lead and two buyer leads!

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5 star rating

Incredible results from Facebook Ads

Chris A

I had no idea that there were so many nuances when it comes to Facebook Ads! Our landing page was generating plenty of traffic, but we needed a way to get th...

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I had no idea that there were so many nuances when it comes to Facebook Ads! Our landing page was generating plenty of traffic, but we needed a way to get their attention again. This online course showed us the optimal way to utilize our Ad budget for retargeting on Facebook, and the results are exciting to say the least.

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5 star rating

Doubled our engagement

Duncan L

I am a broker/owner of a small team, and the Facebook Retargeting Ad online course has helped me navigate my Ad campaigns with improved success. By making ju...

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I am a broker/owner of a small team, and the Facebook Retargeting Ad online course has helped me navigate my Ad campaigns with improved success. By making just a few adjustments, I doubled my engagement without having to double the budget!

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5 star rating

Resources are awesome

Samantha B

Not only does this course show you how to utilize Facebook Ads for Retargeting prospective leads, it also provides several amazing resources and tutorials to...

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Not only does this course show you how to utilize Facebook Ads for Retargeting prospective leads, it also provides several amazing resources and tutorials to make your ads look as professional as possible.

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5 star rating

A Great way to Farm

John D

Facebook Retargeting Ads are a great way to Farm for leads, and this course shows the blueprint that will maximize your ROI.

Facebook Retargeting Ads are a great way to Farm for leads, and this course shows the blueprint that will maximize your ROI.

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5 star rating

Changed Our Marketing Strategy

Marc S

Before taking this course, we just had our Admin create Ads to generate leads, but when we learned about the Facebook Retargeting Ad course, it completely ch...

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Before taking this course, we just had our Admin create Ads to generate leads, but when we learned about the Facebook Retargeting Ad course, it completely changed our marketing strategy. We went from 1 lead a month to 3 leads a month with the exact same budget. This course is invaluable.

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5 star rating

5-Star Course

Denise B

Absolutely a 5-star online course. If you are at all intimidated by Facebook ads, this is the course for you.

Absolutely a 5-star online course. If you are at all intimidated by Facebook ads, this is the course for you.

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Talk to a coach

If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course!
talk to a real estate coach

Anissa Crisp

Instructor


Welcome to Facebook Retargeting Ads for Real Estate Agents. This course will help guide you step-by-step as you learn how to use Retargeting ads on Facebook to your advantage.

Have you noticed the way that the internet has been getting “smarter”? Say you were shopping for a new car online. All of the sudden, you see ads for that car EVERYWHERE. This is Retargeting in action. It’s one of the best digital marketing tools available right now, and big corporations like Google, Netflix, and Amazon all use it. Guess what? You can, too.

We are going to teach you how to use Retargeting within your Facebook marketing plan. We’ll help you learn how to optimize your results and make your dollar go further. We will also help you define your target audience, teaching you tips and tricks (as well as things to avoid) along the way. You will become savvy at working with your Facebook Pixel, and you will learn how to create attractive and professional landing pages to attract more leads and collect their information. You will be able to craft your target audience so your ad dollars go farther. We will also teach you how to learn more about your customers and what ads they interact with most so you can adapt your marketing tactics.

Your takeaway at the end of this course? The confidence and know-how to create a good Facebook Retargeting campaign that gives you positive results, engages your audience, increases your sales, and grows your SOI. You’ll be able to make the Retargeting ads work for you as they run 24 hours a day. And, we’ll help you learn how to best optimize your Facebook page so you can grow your SOI and increase the likes on your page.

Included in each module are assignments, action items, downloadable resources, video tutorials, and a detailed workbook to enhance your learning.

Master Facebook Retargeting Ads

Gain the confidence and know-how to create an effective Facebook Retargeting campaign that gives you positive results, engages your audience, increases your sales, and grows your SOI.
learning Facebook Retargeting ads