Course curriculum

  • 1

    Get Started Here!

    • Stay Connected via our REAL ESTATE AGENT ROUND TABLE Facebook Group

    • Intro to Optimizing Your Facebook Page for Real Estate Agents

    • Complete Workbook: Optimizing Your Facebook Page for Real Estate Agents

  • 2

    Module 1: Creating a Facebook Page for Your Business

    • Creating a Facebook Page for Your Business

    • Module 1 Workbook: Creating a Facebook Page for Your Business

  • 3

    Module 2: Adding Essential Information to Your Facebook Page

    • Adding Essential Information to Your Facebook Page

    • Module 2 Workbook: Adding Essential Information to Your Facebook Page

  • 4

    Module 3: Creating a Professional Cover Image for Your Facebook Page

    • Creating a Professional Cover Image for Your Facebook Page - PART 1

    • Creating a Professional Cover Image for Your Facebook Page - PART 2

    • Module 3 Workbook: Creating a Professional Cover Image for Your Facebook Page

    • Facebook Cover Tempaltes

  • 5

    Module 4: Free Keyword Research Tools for Facebook

    • Free Keyword Research Tools for Facebook

    • Module 4 Workbook: Free Keyword Research Tools for Facebook

    • Keyword Research Toolkit

  • 6

    Module 5: Finding the Best Keywords for Your Business Facebook Page

    • Finding the Best Keywords for Your Business Facebook Page

    • Module 5 Workbook: Finding the Best Keywords for Your Business Facebook Page

    • Keyword Examples

  • 7

    Module 6: Creating an Optimized Facebook Page Description

    • Creating an Optimized Facebook Page Description

    • Module 6 Workbook: Creating an Optimized Facebook Page Description

    • Facebook Description Examples

  • 8

    Module 7: Getting Your Facebook Page Username & URL

    • Getting Your Facebook Page Username and URL

    • Module 7 Workbook: Getting Your Facebook Page Username & URL

  • 9

    BONUS Module: Your Business Page vs. Your Personal Page

    • Bonus Module Workbook: Your Business Page vs. Your Personal Page

  • 10

    BONUS MODULE: The 10-10-5 System and more help

    • Bonus Module Workbook: The 10-10-5 System

    • BONUS HELP: Stock Photo Download

    • BONUS HELP: How to Use Canva Tutorial

    • BONUS HELP: How to Find Royalty Free Images

Immediate Takeaways and Course Features

This course is built with helpful step-by-step tutorial videos and a corresponding downloadable PDF workbook, designed to take you through the entire process in a way that is easy to follow. Here is a list of topics you can expect to address within this course.

  • Learn how to create a Facebook Page for your business

  • Learn about the essential information you should add to your Facebook page

  • Learn how to create a professional looking cover image for your Facebook page

  • Discover the free keyword research tools available to you

  • Learn how to narrow down the best keywords to use for your Facebook business page

  • Learn how to craft an optimized Facebook page description

  • Discover how to create/edit your Facebook username and URL

  • Understand the difference between your personal Facebook page and your business Facebook page

  • Learn about the 10-10-5 system and how to use it every day for a more successful social media presence

Learn how to use your Facebook business page to its fullest potential

Whether you already have a Facebook business page and need to make some tweaks to optimize it, or even if you're brand new to the world of Facebook, this crash course will help you address the key points that will increase your SEO and engagement with your followers.

Rachel Varner

Instructor

Rachel is the Client Care Coordinator at Icenhower Coaching & Consulting. Rachel comes to the table with experience in social media, content writing, and customer service. In writing this course, Rachel drew from her time developing ICC's social media strategy to write helpful tips and tricks for real estate agents navigating the world of creating a business Facebook page.

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