About the course

Unlock the systems, strategies, and leadership skills you need to scale your real estate team's lead conversion process. This comprehensive course walks team leaders and broker-owners through every stage of effective online lead management—from sourcing and routing leads to agent onboarding and performance tracking. You'll discover how to: - Set a matching standard for fair and productive lead distribution - Evaluate lead sources and manage cost per lead - Establish effective contact expectations and follow-up systems - Track key performance indicators (KPIs) that drive real results - Implement a lead dashboard to manage pipeline health and conversion - Design an onboarding experience that creates high-performing agents from day one With step-by-step frameworks, downloadable resources, and coaching insights from Brian Icenhower, this course gives you the tools to create a consistent, scalable system for managing online leads and growing your real estate team with confidence.

Who is this course for?

This course is designed for real estate team leaders, broker-owners, and lead conversion managers who are responsible for overseeing online leads and agent performance. Whether you're building out your lead systems for the first time or refining existing processes, this training will equip you with the structure, tools, and strategies to drive growth and accountability across your team.

Curriculum

8 Chapters · 66 Lessons

  1. 1

    Get Started Here!

    1. (Included in full purchase)

      Book a free coaching call

    2. (Included in full purchase)

      Join our online community!

  2. 2

    The Matching Standard

    1. (Included in full purchase)

      How Real Estate Teams Attract Top Producing Agents - Google Drive

    2. (Included in full purchase)

      Your Dashboard, Splits, & Introducing The Matching Standard

    3. (Included in full purchase)

      The Matching Standard

    4. (Included in full purchase)

      Your Dashboard, Splits, & Introducing The Matching Standard

    5. (Included in full purchase)

      How Real Estate Teams Attract Top Producing Agents - Google Drive

    6. (Included in full purchase)

      The Matching Standard

    7. (Included in full purchase)

      Workbook: The Matching Standard

    8. (Included in full purchase)

      Instructor's Manual: The Matching Standard

    9. (Included in full purchase)

      Presentation Outline: The Matching Standard

    10. (Included in full purchase)

      Presentation: The Matching Standard

    11. (Included in full purchase)

      Flowchart: Is it a Team Lead or an Agent Lead?

  3. 3

    Sourcing Online Leads & Setting Expectations

    1. Online Lead Sources Free preview
    2. (Included in full purchase)

      Audio: Sourcing Online Leads & Setting Expectations

    3. (Included in full purchase)

      Workbook: Sourcing Online Leads & Setting Expectations

    4. (Included in full purchase)

      Instructor's Manual: Sourcing Online Leads & Setting Expectations

    5. (Included in full purchase)

      Presentation Outline: Sourcing Online Leads & Setting Expectations

    6. (Included in full purchase)

      Presentation: Sourcing Online Leads & Setting Expectations

    7. (Included in full purchase)

      Online Lead Referral Services

    8. (Included in full purchase)

      Module 2 Quiz

  4. 4

    Making Initial Contact With Online Leads

    1. (Included in full purchase)

      Making Initial Contact With Online Leads

    2. (Included in full purchase)

      Audio: Making Initial Contact with Online Leads

    3. (Included in full purchase)

      Workbook: Making Initial Contact With Online Leads

    4. (Included in full purchase)

      Instructor's Manual: Making Initial Contact With Online Leads

    5. (Included in full purchase)

      Presentation Outline: Making Initial Contact With Online Leads

    6. (Included in full purchase)

      Presentation: Making Initial Contact With Online Leads

    7. (Included in full purchase)

      How to Set Up Your CRM

    8. (Included in full purchase)

      SOI Call & Text Contact Cycle

    9. (Included in full purchase)

      Two-Week Assault Plan & Scripts

  5. 5

    Online Lead Follow-Up Plans

    1. (Included in full purchase)

      Online Lead Follow-Up Plans

    2. (Included in full purchase)

      Audio: Online Lead Follow-Up Plans

    3. (Included in full purchase)

      Workbook: Online Lead Follow-Up Plans

    4. (Included in full purchase)

      Instructor's Manual: Online Lead Follow-Up Plans

    5. (Included in full purchase)

      Presentation Outline: Online Lead Follow-Up Plans

    6. (Included in full purchase)

      Presentation: Online Lead Follow-Up Plans

    7. (Included in full purchase)

      Script: I'll Do You One Better

    8. (Included in full purchase)

      Lead Follow-Up Campaign Categories

    9. (Included in full purchase)

      Two-Week Assault Plan & Scripts

  6. 6

    Tracking Online Lead Key Performance Indicators

    1. (Included in full purchase)

      Tracking Online Lead Key Performance Indicators

    2. (Included in full purchase)

      Audio: Tracking Online Lead Key Performance Indicators

    3. (Included in full purchase)

      Workbook: Tracking Online Lead Key Performance Indicators

    4. (Included in full purchase)

      Instructor's Manual: Tracking Online Lead Key Performance Indicators

    5. (Included in full purchase)

      Presentation Outline: Tracking Online Lead Key Performance Indicators

    6. (Included in full purchase)

      Presentation: Tracking Online Lead Key Performance Indicators

  7. 7

    Drive Growth with a Dashboard

    1. (Included in full purchase)

      Drive Growth With A Dashboard Video

    2. (Included in full purchase)

      Audio: Drive Growth with a Dashboard

    3. (Included in full purchase)

      Workbook: Drive Growth with a Dashboard

    4. (Included in full purchase)

      Instructor's Manual: Drive Growth with a Dashboard

    5. (Included in full purchase)

      Presentation Outline: Drive Growth with a Dashboard

    6. (Included in full purchase)

      Presentation: Drive Growth with a Dashboard

    7. (Included in full purchase)

      Sample Dashboard

    8. (Included in full purchase)

      Sample Dashboard Graphic

    9. (Included in full purchase)

      ICT Team Dashboard

    10. (Included in full purchase)

      DISC Profiles

    11. (Included in full purchase)

      DISC Behavioral Assessment

    12. (Included in full purchase)

      DISC Style Identification

    13. (Included in full purchase)

      ICT Broker Scoreboard

    14. (Included in full purchase)

      Quiz: Drive Growth with a Dashboard

  8. 8

    Team Onboarding

    1. (Included in full purchase)

      Agent Onboarding Calendar

    2. (Included in full purchase)

      Audio: Agent Onboarding Calendar

    3. (Included in full purchase)

      Workbook: Team Onboarding

    4. (Included in full purchase)

      Instructor's Manual: Team Onboarding

    5. (Included in full purchase)

      Presentation Outline: Team Onboarding

    6. (Included in full purchase)

      Presentation: Team Onboarding

    7. (Included in full purchase)

      Team Onboarding Calendar Weeks 1-8

Ready to turn more leads into closings?

Enroll now and build a scalable lead management system that fuels your team’s success.

$199.00

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