Designed for all learning types

  • Video Training

    In-depth professional video training covering the entire course, presented by the author, Brian Icenhower.

  • Written Modules

    Detailed and downloadable written modules with graphics, scripts, spreadsheets, forms, and so much more.

Course curriculum

  • 1

    Get Started Here!

    • Stay Connected via our REAL ESTATE AGENT ROUND TABLE Facebook Group

  • 2

    Course Materials

    • Text: The buyer lead conversion process

    • Part One: Buyers don't know what they don't know

    • Part Two: From contact to appointment

    • Part Three: Buyer and lender consultations

    • Part Four: Making things official

    • Script: Presenting the exclusive buyer agency agreement

    • Script: Handling objections to signing the buyer agency agreement

    • Script: MLS Auto-Prospecting

    • Buyer Questionnaire & Lead Sheet

    • Quiz: Buyer Lead Conversion

    • Action Steps

The Buyer Lead Conversion Process

The hyper-focused content in this condensed course will help you quickly master the techniques top producing agents use to convert leads into buyers. You'll learn to assess buyer needs, guide them through the right conversations, and say the right thing at the right time to seal the deal.

Reviews

5 star rating

Helps Our Small Brokerage

Mandy S

We own a small brokerage and close about 20 homes a month. After our agents took this course, buyer agency agreements have increased by 25%, and we have clos...

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We own a small brokerage and close about 20 homes a month. After our agents took this course, buyer agency agreements have increased by 25%, and we have closed an additional 5 homes per month in the last quarter. If you need help converting and closing buyer’s clients, this course is perfect for you.

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5 star rating

Our Team Loves This Online Course

Cindy R

Can’t say enough great things about the Buyer Lead Conversion online course. Not only do I love the video lessons and scripts, but my small team did as well!...

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Can’t say enough great things about the Buyer Lead Conversion online course. Not only do I love the video lessons and scripts, but my small team did as well! Our production has increased by 50 percent over the last six months just by following the tactics of this course.

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5 star rating

Improves Conversion Numbers

Caroline N

One of the biggest challenges our agents deal with is when a prospective client refuses to sign the agency agreement. An agent from our brokerage suggested t...

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One of the biggest challenges our agents deal with is when a prospective client refuses to sign the agency agreement. An agent from our brokerage suggested this Buyer Lead Conversion course, and just this section alone has vastly improved our conversion numbers!

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5 star rating

Great for Training New Agents!

Justin V

Training new agents can be a difficult task when your experienced agents are super busy. The Buyer Lead Conversion course saves our clients time, and the scr...

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Training new agents can be a difficult task when your experienced agents are super busy. The Buyer Lead Conversion course saves our clients time, and the scripts and tools provided greatly lessen the learning curve for our new agents!

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5 star rating

Newly-Licensed and Love this Course!

Joe S

As a recently-licensed agent, the scripts provided in this online course are simply invaluable. Highly recommend ICC’s Buyer Lead Conversion course!

As a recently-licensed agent, the scripts provided in this online course are simply invaluable. Highly recommend ICC’s Buyer Lead Conversion course!

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5 star rating

Cuts the Conversion Process Time in Half

Sabrina A

Every time we add a new Buyers Agent to our team, we require them to complete the Buyer Lead Conversion course. Since we started requiring this online course...

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Every time we add a new Buyers Agent to our team, we require them to complete the Buyer Lead Conversion course. Since we started requiring this online course, our new agents are converting leads in half the average time.

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5 star rating

Impressed my Lead Agent

Helen G

When I obtained my real estate license, I wanted every advantage I could get. During a late-night Google search, I came across Brian’s Buyer Lead Conversion ...

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When I obtained my real estate license, I wanted every advantage I could get. During a late-night Google search, I came across Brian’s Buyer Lead Conversion course. The lead agent on my team was so impressed, it’s now a part of our training process! I can’t see where my real estate career takes me, and will continue to learn from ICC’s online courses.

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5 star rating

A Real Time Saver!

Larry P

So many of Brian’s online courses have saved me countless hours of training new agents, and has allowed me to focus on generating more leads. The Buyer Lead ...

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So many of Brian’s online courses have saved me countless hours of training new agents, and has allowed me to focus on generating more leads. The Buyer Lead Conversion course is no exception!

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Pricing

Get access to this mini-course for one low payment!

Talk to a coach

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talk to a real estate coach

Brian Icenhower

Instructor


A major part of succeeding in real estate is developing a strong sphere of influence -- but you can't stop there.


Once you've started leveraging your networks to generate leads, it's time to get to work on converting them into buyers and listings. In this mini-course, you'll learn all the ins and outs of getting buyers on your side. We'll teach you how to approach and address buyers' unique needs, get them in the door for a proper appointment, make the most of your consultations, and, of course, how to seal the deal by signing an exclusive agreement.


Don't just work your SOI -- make it work for you! This condensed course has everything you need; what are you waiting for?