Designed for all learning types

  • Video Training

    In-depth professional video training covering the entire course, presented by the author, Brian Icenhower.

  • Written Modules

    Detailed and downloadable written modules with graphics, scripts, spreadsheets, forms, and so much more.

Course curriculum

  • 1

    Get Started Here!

    • Stay Connected via our REAL ESTATE AGENT ROUND TABLE Facebook Group

  • 2

    Course Materials

    • Text: The buyer lead conversion process

    • Part One: Buyers don't know what they don't know

    • Part Two: From contact to appointment

    • Part Three: Buyer and lender consultations

    • Part Four: Making things official

    • Script: Presenting the exclusive buyer agency agreement

    • Script: Handling objections to signing the buyer agency agreement

    • Script: MLS Auto-Prospecting

    • Buyer Questionnaire & Lead Sheet

    • Quiz: Buyer Lead Conversion

    • Action Steps

The Buyer Lead Conversion Process

The hyper-focused content in this condensed course will help you quickly master the techniques top producing agents use to convert leads into buyers. You'll learn to assess buyer needs, guide them through the right conversations, and say the right thing at the right time to seal the deal.


Get access to this mini-course for one low payment!

Talk to a coach

If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course!
talk to a real estate coach

Brian Icenhower


A major part of succeeding in real estate is developing a strong sphere of influence -- but you can't stop there.

Once you've started leveraging your networks to generate leads, it's time to get to work on converting them into buyers and listings. In this mini-course, you'll learn all the ins and outs of getting buyers on your side. We'll teach you how to approach and address buyers' unique needs, get them in the door for a proper appointment, make the most of your consultations, and, of course, how to seal the deal by signing an exclusive agreement.

Don't just work your SOI -- make it work for you! This condensed course has everything you need; what are you waiting for?