Designed for All Learning Types

  • Video Training

    In-depth professional video training on every module, presented by the author, Brian Icenhower.

  • Written Modules

    Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.

Course curriculum

  • 1

    Get Started Here!

    • Full eBook Download: Optimizing Open Houses (with appendix)

    • Stay Connected via our REAL ESTATE AGENT ROUND TABLE Facebook Group

  • 2

    Course Materials

    • Text: Optimizing open houses

    • Video: Optimizing Open Houses

    • Resource: Your Next-Level Contact Plan

    • Script: Buyer MLS Listing Alert

    • Script: Seller Lead Auto Email Drip

    • Resource: Open House Prospecting Activities

    • Script: Open House Neighbor Invitation

    • Script: Open House Pre-Listing Appointment

    • Script: Open House Circle Prospecting

    • Script: Open House Guest List

    • Script: Open House Guest List Editable

    • Script: Follow-Up for Neighbors/Leads

    • Resource: Open House Feedback Form (Printable)

    • Resource: Positive Need Affirmation Sandwich (Fillable)

    • Graphic: Open House Timeline

    • Open House System Checklist (fillable)

    • Open House System Checklist (editable)

Pricing options

Get access to this mini-course for one low payment!

Turn Open Houses into Open Prospecting

Discover the techniques Top Producing agents use to optimize their open houses and generate new listings by prospecting around Open Houses.

Talk to a coach

If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course!
talk to a real estate coach

Brian Icenhower

Instructor


Are you ready to learn how to use one of the cornerstones of the real estate business to kick your prospecting process into high gear?


Out of all the people who come and go during an open house, the only ones who really matter are the ones who might end up making an offer, right? 


Think again! An open house isn't just about selling one home--it's about so much more than that, including cementing yourself as a professional, making connections, and getting a foot in the door with potential new clients who may be buying or selling soon. In this condensed course, you'll learn to tie customer service to lead generation, and you'll find out firsthand why everyone who walks through the door of an open house is a potential prospect. Don't miss out on great business opportunities when they're right at your doorstep! This course will teach you all the skills you need to start making the most of your open houses--what are you waiting for?

Reviews

5 star rating

Thank you Brian!

Lisa C

I am so much more prepared now when it comes to Open Houses than I was before taking this course. In my last open house, I doubled my usual turnout, and have...

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I am so much more prepared now when it comes to Open Houses than I was before taking this course. In my last open house, I doubled my usual turnout, and have plenty of fresh prospects for both buyers and sellers. Thank you for your amazing course Brian!

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5 star rating

Changed how we approach Open Hoses

Taffie D

What I learned most from taking the Open House online course is we weren’t doing nearly enough marketing for our Open Houses, especially in the neighborhood....

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What I learned most from taking the Open House online course is we weren’t doing nearly enough marketing for our Open Houses, especially in the neighborhood. The result? An increase in listing appointments and even a couple buyer leads!

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5 star rating

A real eye opener

Vanessia D

Brian Icenhower’s Open House online course was a real eye-opener for me. I always thought open houses were all about selling my client’s home, but his course...

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Brian Icenhower’s Open House online course was a real eye-opener for me. I always thought open houses were all about selling my client’s home, but his course showed me there was so much more. My last two open houses generated three new listing appointments, and my SOI is growing all thanks to taking this course!

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5 star rating

Got me invited to more Open Houses

Noah B

I’m a newly-licensed agent, and I was recently asked to co-attend an Open House with my lead agent. I found this course online, and the day before we hosted ...

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I’m a newly-licensed agent, and I was recently asked to co-attend an Open House with my lead agent. I found this course online, and the day before we hosted the event, I made a couple suggestions from the course materials, and they worked! The lead agent was thrilled at how well the open house went, and invited me to the next one!

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5 star rating

Provided insights into what Open Houses can do

Michael D

If you struggle with seeing the value of hosting an Open House, Brian’s online course will provide the insights you need to change your mind about them. It c...

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If you struggle with seeing the value of hosting an Open House, Brian’s online course will provide the insights you need to change your mind about them. It certainly worked that way for me.

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5 star rating

Now a Fan of Open Houses!

Charise B

I was never a big fan of Open Houses, but taking this online course showed me just how valuable they are. They still might not be the most enjoyable part of ...

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I was never a big fan of Open Houses, but taking this online course showed me just how valuable they are. They still might not be the most enjoyable part of the industry, and if you struggle with putting your best foot forward with hosting Open Houses, this course is definitely for you.

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5 star rating

An Increase in Listing Appointments!

Anne S

Gathering visitor information was always a challenge for me and some of the other agents within our broker/owner team during an Open House, but the materials...

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Gathering visitor information was always a challenge for me and some of the other agents within our broker/owner team during an Open House, but the materials and scripts provided in this course helped tremendously. Every agent on our team has now taken the course, and we are seeing a 25% increase in listing appointments month over month.

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5 star rating

My team loves open houses thanks to this course

William R

My team consists of 7 agents, and anytime I announced we were hosting an Open House, I could feel the energy leave the room. A friend of mine suggested this ...

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My team consists of 7 agents, and anytime I announced we were hosting an Open House, I could feel the energy leave the room. A friend of mine suggested this online course, and I passed it along to my team. Fast-forward a month later: my team LOVES the opportunities available at our Open Houses, and our leads from both sides of the transaction have increased by 15%!

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5 star rating

5 Stars and Highly Recommended

George C

Hosting an open house is always a great feeling, and we were so impressed with this online course, we recommended it to every team within our brokerage.

Hosting an open house is always a great feeling, and we were so impressed with this online course, we recommended it to every team within our brokerage.

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