Designed for all learning types

  • Training Videos

    In-depth professional videos that clearly explain the concepts contained in DISC.

  • Audiobook

    We know you're often on the road, so download an audiobook version of the course to take with you.

  • Ebook

    Detailed and downloadable written modules with detailed graphics, resources, and so much more.

  • Become Certified

    You'll be a Certified Behavioral Expert (CBE) once you complete this course. Download your certificate, and include the badge in your email, website or LinkedIn profile.

Course curriculum

  • 1

    Get Started Here!

    • Introduction

    • DISC Audiobook download

    • DISC eBook Download

    • Stay Connected via our REAL ESTATE AGENT ROUND TABLE Facebook Group

  • 3

    Module 2: How to identify DISC profiles

    • Module 2: How to identify DISC profiles

    • How to Identify DISC Profiles

    • Graphic: DISC Quiz

  • 4

    Module 3: Mirroring and matching

    • Module 3: Mirroring and matching

    • How to Mirror and Match

    • Mirroring and Matching Cheat Sheet

  • 5

    Module 4: Using DISC with clients

    • Module 4: Using DISC with clients

    • Using the DISC with Clients

  • 6

    Module 5: Using DISC with lead generation methods

    • Module 5: Using DISC with lead generation methods

    • Using DISC with Lead Generation Methods

    • DISC Behavioral Assessment

  • 7

    Module 6: DISC profiles for different real estate team roles

    • Module 6: DISC profiles for different real estate team roles

    • DISC Profiles for Different Real Estate Team Roles

  • 8

    Module 7: Training team members using DISC

    • Module 7: Training team members using DISC

    • Training Team Members Using DISC

Talk to a coach

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Immediate Takeaways and Course Features

This course includes downloadable assets and resources so you can immediately put what you learn into practice.

  • CHARTS that demonstrate the differences between the DISC profiles. Learn what makes a D behavior, I behavior, S behavior, and C behavior, and what makes them different from each other.

  • GRAPHICS to illustrate key concepts as they relate to learning about DISC behavioral profiles. You will be able to visualize the differences between the profiles, which will help you identify them as you learn through the course.

  • CHEAT SHEET on mirroring and matching DISC behaviors to help you learn how to better communicate with all behavioral styles.

  • OPTIONS for how you learn best. Each module provides a downloadable PDF chapter as well as a featured video of Brian Icenhower, teaching the topic at hand. At the beginning of the course, you are also provided with a full audiobook to listen to. So however you learn best -- we have an option for you!

Whether it's generating business, converting listing appointments into signed agreements, providing the best customer service to clients, or even hiring and training great members for your team, it is essential to learn how to communicate and work with different types of people. This course provides you with a superior level of sales knowledge and skills to be effective in dealing with all types of people, and in every aspect of your business.

Brian Icenhower


Discover the crucial relationship between human behavior and every facet of the real estate business. 

This course, DISC: Understanding Behavior in Real Estate, gives invaluable insights into the nature of behavior and how to apply it to everything you do in real estate. You’ll learn to identify different behavioral types and modify your communication style to effectively build relationships with all types of clients, as well as vendors, stakeholders, and all the other people you'll meet in the course of doing business.

Not only will the client leads that you generate significantly increase, but your level of customer service and lead conversion rates will dramatically improve as well. You’ll gain insight on which types of business marketing and lead generation methods are the best fit for your behavioral style, and even how behavior impacts hiring and training within real estate teams. This course will show you how to harness your strengths while overcoming the behaviors that are holding you back from success.

Harness Your Strengths

Understand the people you interact with, and turn that information to your business advantage.