DISC: Understanding Behavior in Real Estate

A training series designed to help you benefit from understanding behavior in the workplace.

Buy $199.00 Free Preview

Designed for all learning types

Training Videos

In-depth professional videos that clearly explain the concepts contained in DISC.
Audiobook

We know you're often on the road, so download an audiobook version of the course to take with you.
Ebook

Detailed and downloadable written modules with detailed graphics, resources, and so much more.
Become Certified

You'll be a Certified Behavioral Expert (CBE) once you complete this course. Download your certificate, and include the badge in your email, website or LinkedIn profile.

Course curriculum

Enrollment includes access to the following course materials for 6 months

1. Schedule a Coaching Call
2. Introduction
  FREE PREVIEW
3. DISC Audiobook download
4. DISC eBook Download
5. Stay Connected via our REAL ESTATE AGENT ROUND TABLE Facebook Group
1. Module 2: How to identify DISC profiles
2. How to Identify DISC Profiles
3. DISC Style Identification
4. Graphic: DISC Quiz
1. Module 3: Mirroring and matching
2. How to Mirror and Match
3. Mirroring and Matching Cheat Sheet
1. Module 4: Using DISC with clients
2. Using the DISC with Clients
1. Module 5: Using DISC with lead generation methods
2. Using DISC with Lead Generation Methods
3. DISC Behavioral Assessment
4. DISC Lead Gen Tendencies
1. Module 6: DISC profiles for different real estate team roles
2. DISC Profiles for Different Real Estate Team Roles
1. Module 7: Training team members using DISC
2. Training Team Members Using DISC

About this course

$199.00
26 lessons
2.5 hours of video content

Watch Intro Video

Talk to a coach

If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course!

Book your call

Immediate Takeaways and Course Features

This course includes downloadable assets and resources so you can immediately put what you learn into practice.

CHARTS that demonstrate the differences between the DISC profiles. Learn what makes a D behavior, I behavior, S behavior, and C behavior, and what makes them different from each other.
GRAPHICS to illustrate key concepts as they relate to learning about DISC behavioral profiles. You will be able to visualize the differences between the profiles, which will help you identify them as you learn through the course.
CHEAT SHEET on mirroring and matching DISC behaviors to help you learn how to better communicate with all behavioral styles.
OPTIONS for how you learn best. Each module provides a downloadable PDF chapter as well as a featured video of Brian Icenhower, teaching the topic at hand. At the beginning of the course, you are also provided with a full audiobook to listen to. So however you learn best -- we have an option for you!

Reviews

This Course Saved Us Thousands

Amanda K

The DISC Online Course has helped us save thousands of dollars over the last year just by narrowing down who we hire for the various roles depending on their...

The DISC Online Course has helped us save thousands of dollars over the last year just by narrowing down who we hire for the various roles depending on their profile. Teams of all sizes can benefit from this course.

Read Less

One of My Favorite ICC Courses

Ty S

I’ve taken several of ICC’s online courses, and DISC is in my top 3. Understanding behavioral profiles has made it super easy to assign agents with clients b...

I’ve taken several of ICC’s online courses, and DISC is in my top 3. Understanding behavioral profiles has made it super easy to assign agents with clients based on factors we learn during the initial consultation. Better matches have doubled our production in just six months!

Read Less

Blown away by this course

Thomas M

I was blown away by the insights provided in the DISC Online Course; between the videos and tools provided, I feel extremely confident in finding the right a...

I was blown away by the insights provided in the DISC Online Course; between the videos and tools provided, I feel extremely confident in finding the right admin and agents to add to my team.

Read Less

Makes Recruiting Simple and Straightforward

Destin D

Every lead agent or broker/owner should take this course. I’ve handled recruiting for our team for the last six months, and understanding the DISC profiles h...

Every lead agent or broker/owner should take this course. I’ve handled recruiting for our team for the last six months, and understanding the DISC profiles has made the vetting process simple and straightforward.

Read Less

Actually improves our lead generation

Simon K

I absolutely love the module about lead generation methods, and how the DISC profiles can apply to our lead generation efforts. Since completing this course,...

I absolutely love the module about lead generation methods, and how the DISC profiles can apply to our lead generation efforts. Since completing this course, our team has boosted lead generation by 25%, and look forward to improvement for many years to come!

Read Less

Great eBook and Audiobook

Jonathan S

Having both an audiobook and a downloadable ebook made it extremely convenient to reinforce the lessons of DISC during my drive or while I’m sitting at my de...

Having both an audiobook and a downloadable ebook made it extremely convenient to reinforce the lessons of DISC during my drive or while I’m sitting at my desk during lunch. Even after completing the course, I still reference the book and audiobook just to see if I missed anything!

Read Less

Now a Requirement for our Agents

William L

Understanding how different DISC profiles fit into a real estate team can save your business just as it saved our brokerage. We were so impressed, we now req...

Understanding how different DISC profiles fit into a real estate team can save your business just as it saved our brokerage. We were so impressed, we now require every agent to take this online course.

Read Less

Dramatically Improved our Turnover

Jasmin G

Learning about DISC and the different behavioral profiles has completely changed the way we train every team member. Our turnover has improved dramatically, ...

Learning about DISC and the different behavioral profiles has completely changed the way we train every team member. Our turnover has improved dramatically, which allows us to focus more on generating leads and closing transactions.

Read Less

Helps You Find the Right Pieces

Becky J

Trying to add team members to job descriptions that don’t fit their personalities is like trying to fit a square peg in a round hole. The DISC Online Course ...

Trying to add team members to job descriptions that don’t fit their personalities is like trying to fit a square peg in a round hole. The DISC Online Course unlocks everything you need to know to find the right pieces that fit into the various roles of any real estate team. Highly recommend this course.

Read Less

Whether it's generating business, converting listing appointments into signed agreements, providing the best customer service to clients, or even hiring and training great members for your team, it is essential to learn how to communicate and work with different types of people. This course provides you with a superior level of sales knowledge and skills to be effective in dealing with all types of people, and in every aspect of your business.

Enroll now

Brian Icenhower

Instructor

Discover the crucial relationship between human behavior and every facet of the real estate business.

This course, DISC: Understanding Behavior in Real Estate, gives invaluable insights into the nature of behavior and how to apply it to everything you do in real estate. You’ll learn to identify different behavioral types and modify your communication style to effectively build relationships with all types of clients, as well as vendors, stakeholders, and all the other people you'll meet in the course of doing business.

Not only will the client leads that you generate significantly increase, but your level of customer service and lead conversion rates will dramatically improve as well. You’ll gain insight on which types of business marketing and lead generation methods are the best fit for your behavioral style, and even how behavior impacts hiring and training within real estate teams. This course will show you how to harness your strengths while overcoming the behaviors that are holding you back from success.