Designed for all learning types

  • Video Training

    In-depth professional video training on every module, presented by the author, Brian Icenhower.

  • Written Modules

    Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.

  • Audiobook

    Since real estate agents are always on the move, your training must be too. This course provides a professional downloadable audiobook.

  • Ebook

    Gain access to the Ebook, included free with your enrollment.

Course curriculum

  • 1

    Get Started Here!

    • COACH eBook

    • COACH Audiobook

    • Stay Connected via our REAL ESTATE AGENT ROUND TABLE Facebook Group

  • 3

    Module 2: Developing your coaching abilities

    • Module 2: Developing your coaching abilities

    • Part One: Developing your coaching abilities

    • Part Two: 8 keys to mastering the self-discovery method

    • Part Three: Two different perspectives

  • 4

    Module 3: The catalyst question

    • Module 3: The catalyst question

    • Catalyst: Going under the hood

    • The 6 Core Self-Discovery Questions

  • 5

    Module 4: The probe question

    • Module 4: The probe question

    • Probe: No denying

    • The 6 Core Self-Discovery Questions

  • 6

    Module 5: The pinpoint question

    • Module 5: The pinpoint question

    • Pinpoint: Painful, until you realize...

    • The 6 Core Self-Discovery Questions

  • 7

    Module 6: The finish line question

    • Module 6: The finish line question

    • Finish Line: Back to the gym

    • The 6 Core Self-Discovery Questions

  • 8

    Module 7: The support question

    • Module 7: The support question

    • Support: It's not about you...until it is

    • The 6 Core Self-Discovery Questions

  • 9

    Module 8: The execution question

    • Module 8: The execution question

    • Execution: Getting laser-focused

    • The 6 Core Self-Discovery Questions

  • 10

    Module 9: Goal-setting

    • Module 9: Goal-setting

    • Goals: Get S.M.A.R.T.

  • 11

    Module 10: Troubleshooting

    • Module 10: Troubleshooting

    • Resolving client issues

  • 12

    Module 11: Conclusion

    • Module 11: Conclusion

    • Coachable and uncoachable clients

Immediate Takeaways and Course Features

This course includes downloadable assets and resources so you can immediately put what you learn into practice.

  • DEVELOP YOUR COACHING SKILLS with techniques for probing, leading self-discovery, the pinpoint question, the finish line question, the support question, and the execution question.

  • GRAPHICS to illustrate concepts, guide discussions, and drive home key learning takeaways. The Coaching Scope, The 6 Core Self-Discovery Questions, and more.

  • GOAL SETTING using S.M.A.R.T. (specific, measurable, attainable, relevant, and time-specific) goals.

  • TROUBLESHOOTING to resolve client issues.

  • OPTIONS for how you learn best. Each module provides a downloadable PDF chapter as well as a featured video of Brian Icenhower, teaching the topic at hand. At the beginning of the course, you are also provided with a full audiobook to listen to. So however you learn best -- we have an option for you!

Reviews

5 star rating

Passing On my Knowledge as a Coach

Courtney C

After a successful career as a broker/owner, I decided it was time to share my knowledge and wisdom with the younger generation of real estate agents. The CO...

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After a successful career as a broker/owner, I decided it was time to share my knowledge and wisdom with the younger generation of real estate agents. The COACH Online Course provided the insights I needed to make the full pivot. My first two clients are starting to see success, and I’m incredibly thankful for this online resource.

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5 star rating

Extremely Goal Oriented

Christopher C

My biggest takeaway from this course is the importance of goal setting with coaching clients. Any coach who struggles with finding the right goals for their ...

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My biggest takeaway from this course is the importance of goal setting with coaching clients. Any coach who struggles with finding the right goals for their clients will love taking this course.

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5 star rating

Awesome for Accountability

Michael B

Accountability is such a big part of coaching real estate agents, which has been my biggest takeaway from Brian Icenhower’s online course COACH. This course ...

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Accountability is such a big part of coaching real estate agents, which has been my biggest takeaway from Brian Icenhower’s online course COACH. This course provides the tools necessary to keep yourself and your clients accountable.

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5 star rating

Can Focus More on Coaching Thanks to this Course

Andrea F

A few months into my real estate coaching venture, I didn’t quite feel like I was providing the best possible guidance. A friend in another market suggested ...

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A few months into my real estate coaching venture, I didn’t quite feel like I was providing the best possible guidance. A friend in another market suggested the ICC COACH course. Fast-forward six months, and I now have 10 clients, which has allowed me to focus more on coaching while earning additional income by referring my leads to other agents!

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5 star rating

Love the Audiobook!

Shelly R

There are so many valuable resources in the COACH online course. Although I completed the course months ago, I still listen to the audiobook during my commute.

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There are so many valuable resources in the COACH online course. Although I completed the course months ago, I still listen to the audiobook during my commute.

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5 star rating

Challenging and Useful!

Daisy G

COACH is so much more than a “How-To” Guide. Brian really challenges you to develop as a coach and as a person. A 5-star rating doesn’t do this online course...

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COACH is so much more than a “How-To” Guide. Brian really challenges you to develop as a coach and as a person. A 5-star rating doesn’t do this online course justice!

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5 star rating

A Game Changer

Bethany A

Brian’s COACH course has changed the way I look at real estate coaching. I knew I was onto something when my coaching clients started referring me to some of...

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Brian’s COACH course has changed the way I look at real estate coaching. I knew I was onto something when my coaching clients started referring me to some of their teammates! Within a few months, I increased my rate by 50%, and I am thrilled to be able to devote more time to helping others.

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5 star rating

Not Just for Real Estate Coaches

Matthew H

The great thing about COACH is that it’s not just for real estate coaches; anyone who serves as a lead agent on a team or is responsible for keeping agents a...

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The great thing about COACH is that it’s not just for real estate coaches; anyone who serves as a lead agent on a team or is responsible for keeping agents accountable has something to gain by taking this course.

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5 star rating

Great Course for Coaches

Joseph K

This is the ultimate coaching course for anyone who wants to help others in real estate. I highly recommend this course.

This is the ultimate coaching course for anyone who wants to help others in real estate. I highly recommend this course.

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5 star rating

Owner/Broker Approved

Lauren Z

As the owner of a small brokerage, coaching comes with the territory. I was so impressed with the COACH online course, I have since required all of my agents...

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As the owner of a small brokerage, coaching comes with the territory. I was so impressed with the COACH online course, I have since required all of my agents and admin to complete it as well.

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Talk to a coach

If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course!
talk to a real estate coach

Learn a breakthrough approach

to get your clients to follow-through -- so they see results and view your coaching as worthwhile.

Brian Icenhower

Instructor


What’s the “killer”? It’s coaching clients who don’t follow-through. They don’t take action, even after you’ve explained exactly what to do and they’ve agreed to do it. Have any clients like that? 


Then, COACH, the course, was made for you. Learn why your clients don’t take action. There’s a reason for that and it’s unlike anything you’ve ever heard.


COACH doesn’t stop with reasons. You’ll also learn a breakthrough approach to get your clients to follow-through - so they see results and view your coaching as worthwhile. That approach, perfected over two decades of real-world coaching, is surprisingly simple. And in the pages of COACH, renowned coach Brian Icenhower will show you how to do it.