Engaging Content

Supports all learning types

  • Video Training

    In-depth professional videos included in every module are presented by course author, Brian Icenhower.

  • Downloadable Material

    Modules include detailed downloadable texts with graphics, scripts, spreadsheets, forms and so much more.

  • Audiobook

    Since real estate agents are always on the move, your training should be too. This course includes a professional downloadable audiobook.

  • Get Certified

    By completing this course you'll become a Certified Inside Sales Manager. Once certified you can include a badge on your LinkedIn profile, email signature or website, plus you can print off your certificate.

Course curriculum

  • 1

    Getting Started

    • Stay Connected via our REAL ESTATE AGENT ROUND TABLE Facebook Group

  • 2

    Module 1: Online Lead Sources

    • Online Lead Sources

    • Intro & Setting Online Leads and Setting Expectations eBook file

  • 3

    Module 2: Making Initial Contact with Online Leads

    • Making Initial Contact with Online Leads

    • Making Initial Contact with Online Leads eBook file

  • 4

    Module 3: Online Lead Follow-Up Plans

    • Online Lead Follow-Up Plans

    • Online Lead Follow-Up Plans eBook file

  • 5

    Module 4: Online Lead Nurturing Scripts

    • Online Lead Nurturing Scripts

    • Online Lead Nurturing Scripts eBook file

  • 6

    Module 5: Tracking Online Lead Key Performance Indicators

    • Tracking Online Lead Key Performance Indicators

    • Tracking Online Lead Key Performance Indicators eBook file

  • 7

    Module 6: Recruiting, Interviewing, & Hiring ISAs

  • 8

    Module 7: First Quarter for ISAs

    • Printable Workbook: First Quarter for ISAs

    • First Quarter for ISAs

    • Sample Onboarding Calendar for Agents (editable)

  • 9

    Module 8: Scripts For The ISA

    • Learning Objectives

    • Printable Workbook: Scripts For The ISA

    • Scripts For The ISA

  • 10

    Module 9: Testing & Benchmarking

    • Learning Objectives

    • Printable Workbook: Testing & Benchmarking

    • Testing & Benchmarking

  • 11

    Module 10: ISA Practice

    • Learning Objectives

    • Printable Workbook: ISA Practice

    • ISA Practice

What to expect

Course participants will receive ISA operations manuals and best practices for ISA hiring and onboarding processes, training and accountability systems, testing and benchmarking standards, role-play and script practice exercises, and a complete scripts manual.

Immediate Takeaways and Course Features

This course includes downloadable assets and resources so you can immediately put what you learn into practice.

  • SCRIPTS to help you train your Inside Sales Agent team.

  • WORKBOOK to guide you as you recruit, hire, and train your Inside Sales Agent team.

  • BENCHMARKS to use as you structure your training and track your KPIs.

  • ONLINE LEAD FOLLOW UP PLANS and processes to help you systematize your business.

  • TRAINING EXERCISES for your Inside Sales Agent team to help them learn, practice, and grow.

  • OPTIONS for how you learn best. Each module provides a downloadable PDF chapter as well as a featured video of Brian Icenhower, teaching the topic at hand.

Reviews

5 star rating

Improved Sales Numbers

Jeremy G

No matter how big your team is, an Inside Sales Agent can dramatically improve your sales numbers. After taking this course, we have added two ISAs, and we w...

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No matter how big your team is, an Inside Sales Agent can dramatically improve your sales numbers. After taking this course, we have added two ISAs, and we went from an average of 25 transactions per month to 40 transactions per month.

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5 star rating

ISA opens up my schedule

Penney G

The ISA Manager Training Course makes it easy to work through every step of the process, from recruiting and hiring to training. After taking this course, my...

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The ISA Manager Training Course makes it easy to work through every step of the process, from recruiting and hiring to training. After taking this course, my first hire has allowed me to focus more on showings and make more money while working less!

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5 star rating

Tools make training easy

Shawn W

Not only does this online course provide a comprehensive approach to training Inside Sales Agents, it also provides tools like scripts, checklists, and Key P...

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Not only does this online course provide a comprehensive approach to training Inside Sales Agents, it also provides tools like scripts, checklists, and Key Performance Indicators. ISA Manager Training is beneficial for both the trainer and the trainee.

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5 star rating

A Worthwhile Investment

Rachael B

Some agents and teams think you need to have a huge team to benefit from an ISA. Not true. Our small broker/owner team consists of just three people, and pro...

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Some agents and teams think you need to have a huge team to benefit from an ISA. Not true. Our small broker/owner team consists of just three people, and properly training an Inside Sales Agents has been a top-5 investment of my real estate career. If you find yourself too busy to answer every lead, you owe it to yourself to take this course.

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5 star rating

Boosted ROI 25 Percent!

Nicole K

In many ways, Inside Sales Agents are the unsung heroes of the real estate industry, and the better they are trained, the better their (and your) results wil...

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In many ways, Inside Sales Agents are the unsung heroes of the real estate industry, and the better they are trained, the better their (and your) results will be. This online course has both saved us thousands of dollars AND improved our ROI by 25%!

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5 star rating

Hiring and Training ISAs increased production

Bob G

Our team sells over 300 homes a year, and we are on track to sell at least 500 this year. The difference? Hiring and training two Inside Sales Agents. Since ...

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Our team sells over 300 homes a year, and we are on track to sell at least 500 this year. The difference? Hiring and training two Inside Sales Agents. Since adding ISA’s, our agents can focus more on their clients and provide the best experience.

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5 star rating

Well worth it

Ernie R

After months of feeling overworked with vetting buyer’s leads, a real estate agent in another region suggested I hire an Inside Sales Agent. I discovered thi...

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After months of feeling overworked with vetting buyer’s leads, a real estate agent in another region suggested I hire an Inside Sales Agent. I discovered this online course, and although it took some time to get my new hire properly trained, the effort was extremely well worth it.

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5 star rating

ISA Doubled our Production

Richard G

Brian is such a great teacher, and the ISA Manager Training Course is exactly what our team needed. Since adding an ISA, our team’s production has doubled in...

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Brian is such a great teacher, and the ISA Manager Training Course is exactly what our team needed. Since adding an ISA, our team’s production has doubled in just 6 weeks, and we are now on the lookout for another Inside Sales Agent just to keep up!

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5 star rating

New ISA making a difference

Marcus E

As a broker-owner, I started to get overwhelmed with sales leads, and spent way too much time on every aspect of the process. I discovered the ISA Manager Tr...

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As a broker-owner, I started to get overwhelmed with sales leads, and spent way too much time on every aspect of the process. I discovered the ISA Manager Training course, and was able to find a great Inside Sales Agent within two weeks. She’s been on the job for three weeks, and I have already added 4 buyer’s agreements while reducing my workload!

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5 star rating

Great way to Grow a team!

Ramon D

Having an Inside Sales Agent is a great way to grow any real estate team, and this online course provides step-by-step instructions to ensure that every ISA ...

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Having an Inside Sales Agent is a great way to grow any real estate team, and this online course provides step-by-step instructions to ensure that every ISA is trained to achieve results.

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Grow your team, Grow your Revenue

Develop the leadership skills to quickly and efficiently grow and manage a team of ISAs.

Brian Icenhower

Instructor


Designed for leaders and managers of real estate sales teams, this course provides the systems, forms, scripts, benchmarking tools, and training exercises needed to effectively develop and manage Inside Sales Agents. These very same ISA hiring, onboarding and training systems have been implemented and tested by many of the top real estate teams in North America.


We know this course will be valuable for your real estate business. 

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