Is START for you?

START is more than an online course. It is a coaching program designed to rapidly grow your real estate business. START is right for you if:

  • You're new to real estate and aren't sure where to start

  • You're overwhelmed and don't know what activities to prioritize

  • You're a dual career agent and need help balancing

  • You're looking for actionable advice based on proven success strategies

  • You're looking for mastermind sessions

  • You want Q&A sessions with a real estate expert

START to Grow

Like all ICC coaching programs, START incorporates the strategies and tactics used by successful real estate agents. It offers a proven path to success and includes step-by-step instructions.

What's Included

The START Coaching Program is a 90 day program that includes:

  • Online Course

    An online course that focuses you on the key activities that will rapidly grow your business. The course contains training videos, downloadable workbooks, checklists and templates to set you up for success.

  • Mastermind Sessions

    Weekly Mastermind sessions led by ICC real estate coaches will unlock the strategies and tactics used by Top Producing agents. Don't miss out on these 12 great sessions!

  • Ask an Expert

    Join live Expert Q&As to ask your questions and get personalized answers and advice from ICC real estate coaches. We know real estate agent needs vary, so we're here to offer actionable advice tailored to your needs!

Online Course Curriculum

Remember, this is just part of the START program!

  • 1

    Getting Started

    • Schedule a Coaching Call

    • Stay Connected via our REAL ESTATE AGENT ROUND TABLE Facebook Group

    • Free 90 Day Trial for Wise Agent

    • ICC Office Hours 1-1:30 pm (CST)

  • 2

    Module 1: Updating Your Database & Asking for Referrals

    • VIDEO: How To Create A Real Estate Sphere Of Influence List

    • Workbook: Updating Your Database & Asking for Referrals

    • Daily Contact Form (fillable)

    • SOI Member Contact Form (fillable)

    • SOI Update Database Script

    • SOI Update Database Script & Ask for a Referral

    • VIDEO: How to Set Up Your CRM

    • SOI Call & Text Contact Cycle

    • ICC Office Hours 1-1:30 pm (CST)

  • 3

    Module 2: Your SOI Contact Plan

    • VIDEO: Your SOI Contact Plan

    • Workbook: Your SOI Contact Plan

    • My SOI Contact Plan

    • Sample Contact Plans

    • Sample Plan #1: The Basic

    • Sample Plan #2: Giving to Get

    • Sample Plan #3: Social Butterfly

    • Monthly Mailer Topics

    • ICC Office Hours 1-1:30 pm (CST)

  • 4

    Module 3: How to Grow Your SOI

    • VIDEO: How to Grow Your SOI

    • Workbook: How to Grow Your SOI

    • Script: Update Database & Ask for Referral

    • Script: Asking for Referrals

    • ICC Office Hours 1-1:30 pm (CST)

  • 5

    Module 4: Your SOI Means Business

    • VIDEO: Your SOI Means Business

    • Workbook: Your SOI Means Business

    • Who Do Know from These Industries?

    • Who Do I Know From These Industries Worksheet

    • Who Do I Know From These Industries Spreadsheet

    • Real Estate Vendor List Template

    • Newsletter Templates by Month

    • SOI Update Database Script

    • Social Media SOI Direct Message Script

    • Script: Referral Business Partnership I

    • Script: Referral Business Partnership II

    • Script: Follow Up After Referring a Client to a Vendor

    • Script: To Contact SOI to Grow Vendor List

    • ICC Office Hours 1-1:30 pm (CST)

  • 6

    Module 5: Time to Get Social

    • VIDEO: Time to Get Social

    • Workbook: Time to Get Social

    • Personal Facebook Direct Message Script

    • Social Media Calendar STAY Strategy for Content

    • How to Create a Friends List on Facebook

    • ICC Office Hours 1-1:30 pm (CST)

  • 7

    Module 6: Setting Up Your Facebook Business Page

    • VIDEO: Facebook Business Page

    • Workbook: Social Media Profile

    • BONUS HELP: Creating a Facebook Page for Your Business

    • BONUS HELP: Adding Essential Information to Your Facebook Page

    • Facebook Description Examples

    • BONUS HELP: Creating a Professional Cover Image for Your Facebook Page - PART 1

    • BONUS HELP: Creating a Professional Cover Image for Your Facebook Page - PART 2

    • BONUS HELP: How to Use Canva Tutorial

    • BONUS HELP: How to Find Royalty Free Images

    • BONUS HELP: Stock Photo Download

    • Facebook Cover Templates

    • Keyword Research Toolkit

    • Keyword Examples

    • Successful Facebook Ad Examples

    • ICC Office Hours 1-1:30 pm (CST)

  • 8

    Module 7: Open Houses

    • VIDEO: Open Houses

    • Workbook: Open Houses

    • Resource: Open House Prospecting Activities

    • Resource: Open House Feedback Form (Printable)

    • Resource: Positive Need Affirmation Sandwich (Fillable)

    • Graphic: Open House Timeline

    • Open House System Checklist (fillable)

    • Open House System Checklist (editable)

    • ICC Office Hours 1-1:30 pm (CST)

  • 9

    Module 8: Listing E-Alert Updates

    • VIDEO: Listing E-Alert Updates

    • Workbook: Listing E-Alert Updates

    • Script: Neighborhood Listing E-Alert Email Drip

    • Script: Geographic Farming Listing E-Alert Email Drip

    • Script: Seller Lead Listing E-Alert Email Drip

    • Script: Buyer Lead Listing E-Alert Email Drip

    • Listing E-Alert Campaign Promotional Ad (fillable)

    • ICC Office Hours 1-1:30 pm (CST)

  • 10

    Module 9: Time Management & Tracking

    • VIDEO: Time Management & Tracking

    • Workbook: Time Management & Tracking

    • The Top-Producing Realtor's Daily Schedule

    • Sample Weekly Calendar

    • The Erase and Replace Rule

    • Graphic: The Eisenhower Decision Matrix

    • Daily SOI Contact Form (fillable)

    • Lead Tracking (fillable)

    • SOI Member Contact Form (fillable)

    • ICC Office Hours 1-1:30 pm (CST)

  • 11

    Module 10: Setting Up Your Online Lead Ecosystem

    • VIDEO: Google Local Service Ads

    • Workbook: Google Local Services Ads

    • Quick Tip: 3 things that make you appear more frequently for Local Services Ads

    • Online Lead Source Funnel

    • Quick Tip: If you are struggling to get locations verified

    • Asking for a Review

    • Asking for a Google Review Template

    • Leave Us a Review Social Media Template

    • Google Review Request Email Template

    • Example Video: Reviews Request

    • Online Lead Referral Sources

    • ICC Office Hours 1-1:30 pm (CST)

  • 12

    Module 11: Making Initial Contact With Online Leads

    • VIDEO: 2 Week Assault Plan Explained

    • Workbook: Online Leads & Prospecting

    • Mastering Lead Follow Up - Infographic

    • The Sales Process - Infographic

    • Should I Keep Trying - Infographic

    • They Didn't Answer - Infographic

    • Converting a Prospect to a Client - Infographic

    • 2-WEEK ASSAULT PLAN For Making Initial Contact with Online Leads

    • 2-Week Assault Plan Phone Call Scripts

    • 2-Week Assault Plan Text Scripts

    • 2-Week Assault Plan Email Template Scripts

    • 2-Week Assault Plan Video Email Scripts

    • 2-Week Assault Plan Facebook and Social Media Scripts

    • ICC Office Hours 1-1:30 pm (CST)

  • 13

    Module 12: Online Lead Follow-Up Plans

    • VIDEO: Online Lead Follow Up Plans

    • "I'll Do You One Better"

    • ICC Office Hours 1-1:30 pm (CST)

  • 14

    Module 13: Buyer Presentation

    • VIDEO Part One: Buyers don't know what they don't know

    • VIDEO Part Two: From contact to appointment

    • VIDEO Part Three: Buyer and lender consultations

    • VIDEO Part Four: Making things official

    • Workbook: Buyer Presentation

    • Buyer Questionnaire & Lead Sheet

    • Pre-Buyer Consult Video #1 Script

    • Buyer Consultation Video Script

    • Scripts for Presenting the Exclusive Buyer Agency Agreement

    • Handling Objections to Signing the Buyer Agency Agreement

    • Script: MLS Auto-Prospecting

    • ICC Office Hours 1-1:30 pm (CST)

  • 15

    Module 14: Listing Presentation

    • VIDEO Part One: Overcoming common objections

    • VIDEO Part Two: Getting answers

    • VIDEO Part Three: The pre-listing packet

    • VIDEO Part Four: The kitchen table consultation

    • Workbook: Listing Presentation

    • Seller Lead Sheet

    • Price Reduction Graphic

    • Listing Consultation

    • Pre-Listing Consultation Video Scripts

    • Virtual Listing Presentation - Luxury Theme

    • Virtual Listing Presentation - Classic Theme

    • Listing and Closing Checklists

    • VIDEO: The Listing Consultation Script

    • VIDEO: Objections about Finding a Home to Buy Before Listing

    • VIDEO: Scripts for Listing Consultation Objections about Price

    • VIDEO: Urgency Objections

    • VIDEO: Overcoming Objections about Paying a Commission

    • ICC Office Hours 1-1:30 pm (CST)

START Your Real Estate Growth Now!

Invest in yourself! Kickstart your real estate business!

Brian Icenhower


Like all Icenhower training courses, I created START for new real estate agents wanting to accelerate their career and make the choices that will ultimately propel them toward steady growth and success. 

If you are here, thinking about signing up for this course, likely you are in the process of building the foundation of your business. Maybe you don't know where to start. Or, maybe you thought you'd have more support at your team or brokerage but feel alone, and you're looking for guidance. Regardless of where you're at in figuring out your next steps, we're happy you're here. This course starts with the basics and builds on proven systems that will help you find success. 

We’ll show you step-by-step how to build your business, and then continue to grow your results year after year. Kickstart your career!

Talk to a coach

If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course!
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