Become the neighborhood real estate expert of choice

Learn the systems that real estate coach Brian Icenhower implements with many of the top producing agents in the world to create steady and predictable sources of commission income from targeted geographic communities. Get the business generation strategies, techniques, scripts and tools to build your real estate geographic farming business from the ground up.

Designed for all learning types

  • Video Training

    In-depth professional video training on every module, presented by the author, Brian Icenhower.

  • Written Modules

    Detailed and downloadable written modules with detailed graphics, scripts, and so much more.

  • Audiobook

    Since real estate agents are always on the move, your training must be too. This course provides a professional downloadable audiobook.

  • Become Certified

    Complete this course to become a Certified Neighborhood Expert (CNA) and add the badge to your website, email, or LinkedIn profile and download a certificate.

Course curriculum

    1. Schedule a Coaching Call

    2. FARM eBook

    3. FARM Audiobook

    4. FARM Instructor's Manual

    5. Stay Connected via our REAL ESTATE AGENT ROUND TABLE Facebook Group

    1. Module 1 eBook: Introduction to Farming

    2. How to Select Your Farm

    3. Module 1 - Selecting Your Farm - Workbook

    4. Module 1 - Selecting Your Farm - Presentation Outline

    5. Module 1 - Selecting Your Farm - Presentation

    6. Check-In: Module 1

    1. Module 2 eBook Part 1: Flyers & Mailers

    2. Module 2 eBook Part 2: Seasonal Content & Market Updates

    3. Flyers, Mailers, Seasonals and Updates

    4. Module 2 - Flyers, Mailers, Seasonals, & Updates - Workbook

    5. Module 2 - Flyers, Mailers, Seasonals, & Updates - Presentation Outline

    6. Module 2 - Flyers, Mailers, Seasonals, & Updates - Presentation

    7. Script: Just Sold

    8. Script: Just Listed

    9. Newsletter Templates by Month

    10. Just Sold Flyer and Postcard Templates

    11. Just Listed Flyer and Postcard Templates

    12. Now Offering Virtual Showings Postcard Template

    13. Direct Mail Marketing Companies

    14. Check-In: Module 2

    1. Module 3 eBook Part 1: Calling the Neighbors

    2. Module 3 eBook Part 2: Door Knocking

    3. Calling the Neighbors & Door-Knocking

    4. Module 3 - Calling the Neighbors & Door-Knocking - Workbook

    5. Module 3 - Calling the Neighbors & Door-Knocking - Presentation Outline

    6. Module 3 - Calling the Neighbors & Door-Knocking - Presentation

    7. Script: Follow-Up for Neighbors

    8. Script: Door-Knocking

    9. Script: Property Preview Door Knocking

    10. Script: Just Sold

    11. Script: Just Listed

    1. Module 4 eBook: FSBOs

    2. Expired Listings

    3. For Sale By Owners & Expired Listings

    4. Module 4 - FSBOs & Expired Listings - Workbook

    5. Module 4 - FSBOs & Expired Listings - Presentation Outline

    6. Module 4 - FSBOs & Expired Listings - Presentation

    7. Expired Listing Postcard Template

    8. Script: FSBO Phone Call

    9. Script: Benefits of Listing with an Agent

    10. Script: The Watch Analogy

    11. Script: Expired Listing #1

    12. Script: Expired Listing #2

    13. Script: Expired Listing #3

    1. Module 5 eBook Part 1: Open Houses

    2. Module 5 eBook Part 2: Neighborhood Events

    3. Open Houses & Neighborhood Events

    4. Module 5 - Open Houses & Neighborhood Events - Workbook

    5. Module 5 - Open Houses & Neighborhood Events - Presentation Outline

    6. Module 5 - Open Houses & Neighborhood Events - Presentation

    7. Script: Promoting Your Open House

    8. Script: Scheduling an Open House

    9. Script: Open House Security

    10. Script: Open House Buyer Conversion

    11. Script: When a Neighbor Walks In

    12. Client Appreciation Events Packet

    13. Open House System Checklist - fillable

    14. Open House System Checklist

    15. Open House Instagram Posts Template

    16. Open House Flyer Template

    17. Open House Facebook Posts Template

    18. Open House Timeline Graphic

    19. Luxury Open House Ideas

About this course

  • Free
  • 85 lessons
  • 3.5 hours of video content

Location, Location, Location

Generate business effectively in a given area and to establish yourself as the foremost name in real estate within your chosen neighborhood.

Get started now

Create steady and predictable sources of commission income from targeted geographic communities.