Become the neighborhood real estate expert of choice

Learn the systems that real estate coach Brian Icenhower implements with many of the top producing agents in the world to create steady and predictable sources of commission income from targeted geographic communities. Get the business generation strategies, techniques, scripts and tools to build your real estate geographic farming business from the ground up.

Designed for all learning types

  • Video Training

    In-depth professional video training on every module, presented by the author, Brian Icenhower.

  • Written Modules

    Detailed and downloadable written modules with detailed graphics, scripts, and so much more.

  • Audiobook

    Since real estate agents are always on the move, your training must be too. This course provides a professional downloadable audiobook.

  • Become Certified

    Complete this course to become a Certified Neighborhood Expert (CNA) and add the badge to your website, email, or LinkedIn profile and download a certificate.

Course curriculum

  • 1

    Get Started Here!

    • Schedule a Coaching Call

    • FARM eBook

    • FARM Audiobook

    • Stay Connected via our REAL ESTATE AGENT ROUND TABLE Facebook Group

  • 3

    Module 2: Flyers, mailers, seasonals and updates

    • Flyers & mailers

    • Seasonal Content & Market Updates

    • Flyers, Mailers, Seasonals and Updates

    • Script: Just Sold

    • Script: Just Listed

    • Newsletter Templates by Month

    • Just Sold Flyer and Postcard Templates

    • Just Listed Flyer and Postcard Templates

    • Now Offering Virtual Showings Postcard Template

    • Direct Mail Marketing Companies

    • Check-In: Module 2

  • 4

    Module 3: Calling the neighbors & door-knocking

    • Calling the neighbors

    • Door Knocking

    • Calling the Neighbors & Door-Knocking

    • Script: Follow-Up for Neighbors

    • Script: Door-Knocking

    • Script: Property Preview Door Knocking

    • Script: Just Sold

    • Script: Just Listed

  • 5

    Module 4: FSBOs and expired listings

    • FSBOs

    • Expired Listings

    • For Sale By Owners & Expired Listings

    • Expired Listing Postcard Template

    • Script: FSBO Phone Call

    • Script: Benefits of Listing with an Agent

    • Script: The Watch Analogy

    • Script: Expired Listing #1

    • Script: Expired Listing #2

    • Script: Expired Listing #3

  • 6

    Module 5: Open houses & neighborhood events

    • Open Houses

    • Neighborhood Events

    • Open Houses & Neighborhood Events

    • Script: Promoting Your Open House

    • Script: Scheduling an Open House

    • Script: Open House Security

    • Script: Open House Buyer Conversion

    • Script: When a Neighbor Walks In

    • Client Appreciation Events Packet

    • Open House System Checklist - fillable

    • Open House System Checklist

    • Open House Instagram Posts Template

    • Open House Flyer Template

    • Open House Facebook Posts Template

    • Open House Timeline Graphic

  • 7

    Module 6: Email databases, campaigns and community websites

    • Email Campaigns

    • Community Websites

    • Search Updates

    • Creating Email Campaigns and Community Websites

    • Script: Email Campaigns

  • 8

    Module 7: Farming with social media

    • Module 7: Farming with social media

    • Social Media Farming Methods

    • Real Estate Farming Ideas to Farm an Entire City

    • Script: Facebook Farming

  • 9

    Bonus Module

    • Geographic Farming Scripts and Ideas for Real Estate Agents

    • Farming Placement Graphic

Location, Location, Location

Generate business effectively in a given area and to establish yourself as the foremost name in real estate within your chosen neighborhood.

Create steady and predictable sources of commission income from targeted geographic communities.