Become the neighborhood real estate expert of choice

Learn the systems that real estate coach Brian Icenhower implements with many of the top producing agents in the world to create steady and predictable sources of commission income from targeted geographic communities. Get the business generation strategies, techniques, scripts and tools to build your real estate geographic farming business from the ground up.

Designed for all learning types

  • Video Training

    In-depth professional video training on every module, presented by the author, Brian Icenhower.

  • Written Modules

    Detailed and downloadable written modules with detailed graphics, scripts, and so much more.

  • Audiobook

    Since real estate agents are always on the move, your training must be too. This course provides a professional downloadable audiobook.

  • Become Certified

    Complete this course to become a Certified Neighborhood Expert (CNA) and add the badge to your website, email, or LinkedIn profile and download a certificate.

Course curriculum

  • 1

    Get Started Here!

    • FARM eBook

    • FARM Audiobook

    • Stay Connected via our REAL ESTATE AGENT ROUND TABLE Facebook Group
  • 2

    Module 1: Introduction to farming

  • 3

    Module 2: Flyers, mailers, seasonals and updates

    • Flyers & mailers

    • Seasonal Content & Market Updates

    • Flyers, Mailers, Seasonals and Updates

    • Script: Just Sold

    • Script: Just Listed

    • Check-In: Module 2
  • 4

    Module 3: Calling the neighbors & door-knocking

    • Calling the neighbors

    • Door Knocking

    • Calling the Neighbors & Door-Knocking

    • Script: Follow-Up for Neighbors

    • Script: Door-Knocking

    • Script: Just Sold

    • Script: Just Listed
  • 5

    Module 4: FSBOs and expired listings

    • FSBOs

    • Expired Listings

    • For Sale By Owners & Expired Listings

    • Script: FSBO Phone Call

    • Script: Benefits of Listing with an Agent

    • Script: The Watch Analogy

    • Script: Expired Listing #1

    • Script: Expired Listing #2

    • Script: Expired Listing #3
  • 6

    Module 5: Open houses & neighborhood events

    • Open Houses

    • Neighborhood Events

    • Open Houses & Neighborhood Events

    • Script: Promoting Your Open House

    • Script: Scheduling an Open House

    • Script: Open House Security

    • Script: Open House Buyer Conversion

    • Script: When a Neighbor Walks In
  • 7

    Module 6: Email databases, campaigns and community websites

    • Email Campaigns

    • Community Websites

    • Search Updates

    • Creating Email Campaigns and Community Websites

    • Script: Email Campaigns
  • 8

    Module 7: Farming with social media

    • Module 7: Farming with social media

    • Social Media Farming Methods

    • Script: Facebook Farming

Location, Location, Location

Generate business effectively in a given area and to establish yourself as the foremost name in real estate within your chosen neighborhood.

Get started now

Create steady and predictable sources of commission income from targeted geographic communities.