Course curriculum

  • 1

    Get Started Here!

    • Schedule a Coaching Call

    • Facebook Retargeting Ads for Real Estate Agents PDF Workbook

    • Stay Connected via our REAL ESTATE AGENT ROUND TABLE Facebook Group

  • 2

    How to Find and Use Your Facebook Pixel

    • Module 1: How to Find and Use Your Facebook Pixel

    • How to Find Your Facebook Pixel and Your Facebook Pixel

    • How to Add a Facebook Pixel to Your Real Estate Website

    • Install Facebook Pixel Helper

  • 3

    Advertising Strategies Based on Your Audience

    • Module 2: Advertising Strategies Based on Your Audience

    • Create a Custom Audience Based on Visitors to Your Real Estate Website

  • 4

    Using Facebook Audiences to Farm Neighborhoods and Target Your SOI on Facebook

    • Module 3: Using Facebook Audiences to Farm Neighborhoods and Target Your SOI on Facebook

    • How To Upload a Contact List to Facebook and Create a Custom Audience Based on Your SOI, Web Leads, or Geographic Farm for Retargeting Ads

    • Advanced Audience Targeting and Special Housing Ads Explained for Real Estate Agents

    • Create Your Audience with the Facebook Pixel

  • 5

    Creating Your Optimized Ad on Facebook with Retargeting

    • Module 4: Creating Your Optimized Ad on Facebook with Retargeting

    • Creating Your First Facebook Ad for Real Estate Agents

    • How To Run Facebook Ads For Real Estate Agents

    • Ways to Use Facebook Retargeting Ads for Real Estate

    • Creating an Ad for Collecting Information with a Facebook Lead Gen Form

    • Creating a Video Ad for Real Estate Agents

    • Easy Ways to Get Video Up On Your Page

    • Sample Facebook Retargeting Ad Text

    • Create Your Optimized Facebook Ad with the Pixel

  • 6

    Landing Pages for Your Facebook Pixel

    • Module 5: Landing Pages for Your Facebook Pixel

    • How to Add Your Facebook Pixel to a Real Estate Lead Capture Page or a Landing Page

    • Create a Landing Page with the Facebook Pixel

  • 7

    Exploring the Facebook Pixel Dashboard and Stats

    • Module 6: Exploring the Facebook Pixel Dashboard & Stats

    • Analytics Dashboard Overview and Ad Campaign Data Reviewed

  • 8

    Additional Resources and Tutorials

    • Bonus Module: Optimizing Your Facebook Post with the Right Featured Image

    • Facebook Blueprint

    • Turn Any Image into a Clickable Facebook Post

    • Stock Photo Download

    • PowerPoint Template Tutorial

    • How to Use Canva Tutorial

    • How to Find Royalty Free Images

    • Successful Facebook Ad Examples

Brian Icenhower

Instructor


Welcome to Facebook Retargeting Ads for Real Estate Agents. This course will help guide you step-by-step as you learn how to use Retargeting ads on Facebook to your advantage.

Have you noticed the way that the internet has been getting “smarter”? Say you were shopping for a new car online. All of the sudden, you see ads for that car EVERYWHERE. This is Retargeting in action. It’s one of the best digital marketing tools available right now, and big corporations like Google, Netflix, and Amazon all use it. Guess what? You can, too.

We are going to teach you how to use Retargeting within your Facebook marketing plan. We’ll help you learn how to optimize your results and make your dollar go further. We will also help you define your target audience, teaching you tips and tricks (as well as things to avoid) along the way. You will become savvy at working with your Facebook Pixel, and you will learn how to create attractive and professional landing pages to attract more leads and collect their information. You will be able to craft your target audience so your ad dollars go farther. We will also teach you how to learn more about your customers and what ads they interact with most so you can adapt your marketing tactics.

Your takeaway at the end of this course? The confidence and know-how to create a good Facebook Retargeting campaign that gives you positive results, engages your audience, increases your sales, and grows your SOI. You’ll be able to make the Retargeting ads work for you as they run 24 hours a day. And, we’ll help you learn how to best optimize your Facebook page so you can grow your SOI and increase the likes on your page.

Included in each module are assignments, action items, downloadable resources, video tutorials, and a detailed workbook to enhance your learning.

Master Facebook Retargeting Ads

Gain the confidence and know-how to create an effective Facebook Retargeting campaign that gives you positive results, engages your audience, increases your sales, and grows your SOI.
learning Facebook Retargeting ads