Course curriculum

  • 1

    Start Here

    • Schedule a Coaching Call

    • Stay Connected via our REAL ESTATE AGENT ROUND TABLE Facebook Group

  • 2

    The Buyer Lead Conversion Process

    • The buyer lead conversion process

    • Part One: Buyers don't know what they don't know

    • Part Two: From contact to appointment

    • Part Three: Buyer and lender consultations

    • Part Four: Making things official

    • Script: Presenting the exclusive buyer agency agreement

    • Script: Handling objections to signing the buyer agency agreement

    • Script: MLS Auto-Prospecting

    • Buyer Questionnaire & Lead Sheet

    • Quiz: Module 7

    • Action Steps

  • 3

    Buyer Consultation Video Scripts & Examples

    • Pre-Buyer Consult Video #1 Script

    • Buyer Consultation Video Script

Designed for all learning types

  • Video Training

    In-depth professional video training covering the entire course, presented by the author, Brian Icenhower.

  • Written Modules

    Detailed and downloadable written modules with graphics, scripts, spreadsheets, forms, and so much more.

The Buyer Lead Conversion Process

The hyper-focused content in this condensed course will help you quickly master the techniques top producing agents use to convert leads into buyers. You'll learn to assess buyer needs, guide them through the right conversations, and say the right thing at the right time to seal the deal.


Access to this course is free for subscribing clients!