Icons & text

  • Video Training

    In-depth professional video training on every module, presented by the author, Brian Icenhower

  • Written Modules

    Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more

  • Ebook

    Download the Ebook and BONUS Script Book of all the scripts to keep as your guide

Course curriculum

  • 1

    Get Started Here!

    • Schedule a Coaching Call

    • PROSPECT eBook

    • PROSPECT Script Book

    • PROSPECT Audiobook

    • Stay Connected via our REAL ESTATE AGENT ROUND TABLE Facebook Group

  • 3

    Module 2: Making Presentations With Scripts

    • Module 2: Making presentations with scripts

    • Prospecting Scripts

    • Script: Asking for Referrals

    • Script: Expired Listings - Phone & Voicemail

    • Script: Expired Listings - Objection Handlers

    • Script: FSBOs - 3 Questions

    • Script: Circle Prospecting - Just Listed

    • Script: Circle Prospecting - Just Sold

    • Seller Questionnaire & Lead Form (Fillable)

    • Buyer Questionnaire & Lead Sheet (Fillable)

    • Script: Objection Handlers

    • Notice of Default Prospecting Script

    • Graphic: Organized Sales Process Flowchart

    • Check-In: Module 2

  • 4

    Module 3: Your Sphere of Influence

    • Module 3: Your sphere of influence

    • Prospecting for SOI

    • Who Do You Know?

    • Follow-Up Script Pattern

    • The Rule of 7 Touches

    • SOI Contact Schedule (Fillable)

    • Script: Asking Existing Clients for Referrals

    • Script: We Need Listings in a Hot Market

    • Script: Update Database

    • Script: Update Database & Ask for Referral

    • Script: Past Client Follow-Up

    • Script: Contacting Neglected Past Clients

    • Script: Neighborhood Auto Email Drip

    • Check-In: Module 3

  • 5

    Module 4: Expired Listings

    • Module 4: Expired listings

    • Prospecting for Expired & Cancelled Listings

    • Expired Listing Call Log (Fillable)

    • Daily Contact Log (Fillable)

    • Graphic: Organized Sales Process Flowchart

    • Objection Handling & Validation

    • Sample Weekly Calendar

    • Script: Pre-Qualification

    • Script: Expired Listings - Phone & Voicemail

    • Script: Expired Listings 1

    • Script: Expired Listings 2

    • Script: Expired Listings - Objection Handlers

    • Check-In: Module 4

    • Expired Follow-Up Plan

  • 6

    Module 5: Prospecting Through Open Houses

    • Module 5: Prospecting through open houses

    • Prospecting for Open Houses

    • Next-Level Contact Plan

    • Script: Buyer MLS Listing Alert

    • Script: Seller Lead Auto Email Drip

    • Open House Prospecting Activities

    • Script: Open House Neighbor Invitation

    • Script: Open House Pre-Listing Appointment

    • Script: Open House Circle Prospecting

    • Script: Scheduling an Open House

    • Script: Open House Guest List

    • Script: Follow-Up for Neighbors/Leads

    • Open House Feedback Form (Printable)

    • Positive Need Affirmation Sandwich (Fillable)

    • Graphic: Open House Timeline

    • Check-In: Module 5

  • 7

    Module 6: Property Previews

    • Module 6: Property previews

    • Prospecting By Previewing

    • Graphic: 4-Step Property Preview Strategy

    • Sample Property Preview Checklist

    • Script: Property Preview - Door-Knocking

    • Door-Knocking Note Log (Fillable)

    • Lead-Tracking Sheet (Fillable)

    • Script: Turnover Rate

    • Check-In: Module 6

  • 8

    Module 7: Time Management

    • Module 7: Time management

    • Prospecting Planning

    • Goal & Milestone Exercise (Fillable)

    • Daily SOI Contact Form (Fillable)

    • 4-Week Schedule (Printable)

    • End-of-Week Debrief (Fillable)

    • One Day, 20 Contacts (Fillable)

    • Ways to Make Habits Stick

    • Lead-Tracking Sheet (Printable)

    • Personalized Schedule (Printable)

    • Prospecting Accountability Chart (Printable)

    • Sample ICC Year-to-Date Check-Up Form

    • Sample Weekly Calendar

    • Check-In: Module 7

  • 9

    Module 8: Securing the FSBO Listing

    • Module 8: Securing the FSBO listing

    • Prospecting for FSBOs

    • PROSPECT Appendix 8-1

    • PROSPECT Appendix 8-2

    • PROSPECT Appendix 8-3

    • PROSPECT Appendix 8-4

    • PROSPECT Appendix 8-5

    • PROSPECT Appendix 8-6

    • FSBO Seller Guide Template

    • FSBO Infographic - For Sale By Owner Social Media Graphic

    • FSBO Infographic - For Sale By Owner Social Media Graphic - JPG version

    • Check-In: Module 8

  • 10

    Module 9: Circle Prospecting

    • Module 9: Circle prospecting

    • Prospecting by Radius

    • PROSPECT Appendix 9-1

    • PROSPECT Appendix 9-2

    • PROSPECT Appendix 9-3

    • PROSPECT Appendix 9-4

    • PROSPECT Appendix 9-5

    • Check-In: Module 9

  • 11

    Module 10: Your Prospecting Arena

    • Module 10: Your prospecting arena

    • Prospecting Arena (or Area)

    • Check-In: Module 10

  • 12

    Module 11: Mindset

    • Module 11: Mindset

    • Prospecting with a Positive Perspective

    • Graphic: SWOT

    • SWOT Companion Worksheet (Fillable)

    • SMART Action Plan (Fillable)

    • Graphic: The Gandhi Circle

    • Check-In: Module 11

  • 13

    Module 12: The Art of Closing

    • Module 12: The art of closing

    • Prospecting & Closing

    • Graphic: Organized Sales Process Flowchart

    • Script: Exclusive Buyer Agency Agreement

    • Which closer are you?

    • Script: MLS Conversion

    • Script: Lender Appointment

    • Graphic: Always Be Closing

    • Closing Scenarios Worksheet (Fillable)

    • Closing Style Gallery

    • Clarify, Qualify, Close

    • Check-In: Module 12

  • 14

    Module 13: Tracking Truth in Numbers

    • Module 13: Tracking truth in numbers

    • Prospecting Tracking Tools

    • Daily SOI Contact Form (Printable)

    • One Day, 20 Contacts (Printable)

    • Lead Tracking Sheet (Printable)

    • Buyer Questionnaire & Lead Form (Printable)

    • Seller Questionnaire & Lead Form (Printable)

    • Sample Buyer Inventory

    • Sample Listing Inventory

    • Sample Pending Inventory Pipeline

    • WIG: Wildly Important Goals (Fillable)

    • Production Ratio Planner (Fillable)

    • Check-In: Module 13

  • 15

    Module 14: Holding Yourself Accountable

    • Module 14: Holding yourself accountable

    • Prospecting Accountability for Productivity

    • Graphic: 12 Characteristics of Accountability

    • Check-In: Module 14

  • 16

    Module 15: Next-Level Commitment

    • Module 15: Next-level commitment

    • Prospecting at the Next Level

    • Skillset Ranking Assessment (Fillable)

    • Systems Process Procedure (Fillable)

    • Pulled Planning - Goal-Setting (Fillable)

    • Resource: Sample Production Growth Budget Schedule

    • Check-In: Module 15